consumer behaviourshifts during lockdown ofspring 2020
TRANSCRIPT
In this document: Background & research methodology 3
Online products and services 7
Small and large businesses 20
Helping others 24
Habits and attitudes 29
2© 2020 PayPal Inc. Confidential and proprietary
Background
COVID-19 has dramatically changed how people live, work and shop. Businesses, economies and service providers from all over the world need to respond to these changes quickly & extensively, but there are many question marks.
People are facing new challenges. Parents are reaching out to modern technologies to handle new tasks. Others, like the elderly, for the first time are forced to try online shopping and quickly catch up with younger generations.
The survey aimed to collect insights about the specifics and shifts in behaviour during three periods:
• Pre-lockdown
• During lockdown
• Post-lockdown
In cooperation with Ipsos, PayPal conducted 13 market surveys with approximately 26,000 respondents to examine how people shop, sell, send money and donate at this time, how they want to do so in the future and what challenges they see along the way.
4© 2020 PayPal Inc. Confidential and proprietary
Research Methodology
Online surveyFieldwork dates
European: 8th to 29th May 2020Spain: 15th to 21st May 2020
13 countries
2000 interviews per market
Respondents recruited from Ipsos online panels
Countries included:
Belgium, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Poland,
Portugal, Spain, Sweden, and UK
15 minute questionnaire
This research was carried out following all professional industry
standards and practices applicable to the market research industry -
ICC/ESOMAR.
In this report:
© 2020 PayPal Inc. Confidential and proprietary
Sample error:+/- 2,2%, margin of error at 95% confidence level and p=q=50%*Small baseà Base n<80 **Very small base à Base n<30
5
58
42Employed
Unemployed
Sample Profile
GENDER AGE
KIDS <18 y.o.
POPULATED AREAREGION
EMPLOYMENT
54
3313
Densely
Intermediate
Thinly
© 2020 PayPal Inc. Confidential and proprietary
Base: All respondents (2000) / kids at home / employed
Noroeste and Noreste 19%
Madrid and Centro 26%
Este 29%
Sur and Canarias 26%
LIVING IN HOUSE
1 11%2 32%3 24%4 24%
5 or + 9%49% 51%
34%
8% 14% 20% 19% 15% 24%18-24 y.o. 25-34 y.o. 35-44 y.o. 45-54 y.o. 55-65 y.o. 65+ y.o.
Mean: 48,6 y.o.
47
28
25
From home
Out of home
Stopped working
82
20
14
Onlineactivities
Live classes
No schoolingactivities
(kids at home: 682) (employed: 1156)
WORKING SETUPduring lockdown
SCHOOLING SETUPduring lockdown
There is a clear difference among people of different ages:
§ The core motivations for people to shop online were related to product availability and no queuing
§ However, people found that the online shopping experience has room for improvement: delivery taking too long was the main shopping issue they highlighted during the lockdown, as well asproducts not being in stock and price increases
§ Purchasing products and services online increased in frequency during lockdown and many were using online services or making online purchases for the first time
§ There is a widespread increased frequency for services. In products, the growth is especially seen in Grocery and Food and Drinks Delivery
§ 14% of respondents stated that during lockdown they purchased groceries for relatives andneighbours
© 2020 PayPal Inc. Confidential and proprietary.
ONLINE PRODUCTS AND SERVICES | SUMMARY
Lockdown impacted the way people shop online in Spain
Younger consumers…• show a lower purchase frequency
of products• see more barriers in online
shopping • are more open to offer/sell
products and/or services online
Consumers who are 65+ y.o.• value product delivery and no
queuing more
CROSS BORDER PURCHASESShopping abroad is quite widespread in Spain: 4 out of 10 have bought something from another country during the lockdown.
© 2020 PayPal Inc. Confidential and proprietary P7. Have you bought anything abroad during the COVID-19?
Base: Have purchased an online product during the lockdown period (1481)
bought something from
abroad
38%
<%>
PURCHASES DURING LOCKDOWNProducts have been bought by people in a greater proportion than services, but the purchase frequency of services increased slightly more than that of products.
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9 16
32
35
4439
15 9
Less frequent Same frequency More frequent First time
Services Products
P2a. OVERALL, during the COVID-19 lockdown period, have you used, bought or paid ONLINE services…P3a. OVERALL, during the COVID-19 lockdown period, have you bought / paid ONLINE products….
Base: All respondents (2000) / Online service consumer during the lockdown period (803) / Products consumer during the lockdown period (1481)
have used/bought online service during the
lockdown
<%>
40% 74%have bought online products during the
lockdown
Younger people bought products and services online in a higher proportion
People with kids and those living in medium-sized or large cities bought online products and services with more frequency
ONLINE PURCHASE ADVANTAGESOnline purchases have several advantages for most people. The main ones are related to product availability (including delivery and accessibility) and no queuing.
Found advantages when buying online
during lockdown period
© 2020 PayPal Inc. Confidential and proprietaryP6. Which are the advantages you have experienced with ONLINE purchase during the COVID-19 lockdown period compared with the PRE-COVID-19 period?
63
51
37
29
26
22
22
20
14
11
1
Home delivery availability
No queuing to buy
Access shops/products out-of-home
Only option to get these products
Competitive prices/discounts
Option to compare products
Payment security
Shops open new ecommerce channels
Option to personalize purchase
Recommendations from other people
Other
<%>
84%
Base: Products consumer during the lockdown (1481) / found any advantages (1229)
Home delivery and no queuing are the main reasons stated, especially by older people
Male respondents rated competitive prices/discounts and payment security higher than women
ISSUES FACED WHEN SHOPPING ONLINE DURING LOCKDOWNDelivery taking too long was the main problem during the lockdown, stated by most respondents in Spain. Following this, 4 out of 10 highlighted problems with the products being out of stock and price increases.
Experienced a problem
© 2020 PayPal Inc. Confidential and proprietaryP5. Which are the main problems you have experienced with ONLINE purchase during the COVID-19 lockdown period compared with the PRE-COVID-19 period?
70
44
38
2422
21
16
13
9
88
6
5
5
2
2
Delivery taking too long Products being out of stock
Price increase for products and services
Fear of infection from meeting with a courier
Online shops being blocked due to excess in demand
Shops have refused to deliver
Difficulties with product returns Miscommunication with a seller
Cost of returning a product
Product quality
Distrust that online payments are safe
Lack of clarity on terms and conditions /guarantees
Difficulties of conducting a payment Site not easy to use
Seller accepting only cash
Other
<%>
73%
Base: Have purchased any product during the lockdown (1481) / have experienced a problem (1073)
2
2
4
4
4
3
3
5
11
38
41
27
33
20
37
17
68
44
42
52
47
55
46
53
18
16
13
17
17
22
14
25Less frequent Same frequency More frequent First time
(558)
(497)
(307)
(284)
(289)
(255)
(183)
(173)
SERVICES USED DURING LOCKDOWN PERIODAll types of services show an increased use during the lockdown. However, video-on-demand, music and gaming subscriptions are the most constant ones, while virtual tours (although were used by 1 out of 10 Spaniards) have a higher first-time purchase incidence.
© 2020 PayPal Inc. Confidential and proprietary
28
25
15
14
14
13
10
9
Calls or video calls
Video-on-demand subscription
Music subscription
Tutorials about housekeeping / leisureactivities
Courses & professional training
Sports/fitness training
Online game one-off purchase
Virtual tours to museums and exhibits
P2. Which kind of online services have you used during the COVID-19 lockdown period? (no matter if free or paid) P4a. During the COVID-19 lockdown period, have you used, bought or paid ONLINE services…?
Base: All respondents (2000) / have experienced a problem
<%>
MAIN ONLINE SERVICES PURCHASED USAGE FREQUENCY
Younger people, people with kids at home and employed people show a higher purchase level in general
Men show a higher use of video-on-demand, music and gaming subscriptions
SERVICES USED DURING LOCKDOWN PERIOD
© 2020 PayPal Inc. Confidential and proprietary
28
25
15
14
14
13
10
9
9
8
7
7
7
6
4
3
3
Calls or video calls
Video-on-demand subscription
Music subscription
Tutorials about housekeeping / leisure activities
Courses & professional training
Sports/fitness training
Online game one-off purchase
Virtual tours to museums and exhibits
E-book/press subscription
Language classes
Home schooling activities for kids / teens
Gaming subscription
Leisure activities for kids / teens
Concerts and plays
Courses and trainings for other family members
Professional services
Other
2
2
4
4
4
3
3
5
3
3
5
5
7
13
8
14
6
11
38
41
27
33
20
37
17
33
33
15
40
22
20
33
40
49
68
44
42
52
47
55
46
53
49
48
60
40
54
53
49
32
20
18
16
13
17
17
22
14
25
16
16
21
15
17
14
10
14
25Less frequent Same frequency More frequent First time
P2. Which kind of online services have you used during the COVID-19 lockdown period? (no matter if free or paid) P4a. During the COVID-19 lockdown period, have you used, bought or paid ONLINE services…?
(558)
(497)
(307)
(284)
(289)
(255)
(183)
(173)
(174)
(158)
(132)
(126)
(127)
(128)
(77*)
(67*)
(53*)
Base: All respondents (2000) / each product service during the lockdown *Small base
<%>
20
7
10
14
11
6
12
10
41
21
47
27
47
44
41
37
31
56
36
48
34
41
40
44
9
16
7
12
8
9
8
9Less frequent Same frequency More frequent First time
(586)
(553)
(504)
(412)
(398)
(365)
(343)
(316)
PRODUCTS PURCHASED DURING LOCKDOWNGrocery and Food and Drink Delivery are the categories that were purchased online most frequently during this lockdown period. These are also at the top of the list among the categories that were purchased online for the first time
© 2020 PayPal Inc. Confidential and proprietary
29
27
25
20
19
18
17
16
Clothing, shoes, accessories
Grocery
Electronics & Computing
Food & Drink delivery
Cosmetics & Beauty products
Household bills
Books & Magazines
Home & Garden
P2. Which kind of online products have you used during the COVID-19 lockdown period? (no matter if free or paid) P4a. During the COVID-19 lockdown period, have you used, bought or paid ONLINE products…?
Base: All respondents (2000) / have purchased each product during lockdown
<%>MAIN ONLINE PRODUCTS PURCHASED USAGE FREQUENCY
In general, younger people show a higher purchase level, especially for clothing, electronics & computing, books and magazines
More women stated that they shopped for clothing and cosmetics than men. While more men stated that they bought electronics and auto products
PRODUCTS PURCHASED DURING LOCKDOWNAlthough all the categories show an increase in purchase frequency during the lockdown, Grocery, Food and Drink Delivery and Pharmaceutical products/drugs are the biggest winners during this lockdown period, also being at the top of the list among categories that were purchased online for the first time
© 2020 PayPal Inc. Confidential and proprietary
29
27
25
20
19
18
17
16
15
13
11
8
5
4
2
2
1
7
Clothing, shoes, accessories
Grocery
Electronics & Computing
Food & Drink delivery
Cosmetics & Beauty products
Household bills
Books & Magazines
Home & Garden
Pharmaceutical products/drugs
Sporting Goods
Toys & Games for kids
Games (physical)
Software
Auto products
Travel
Transport
Tickets (e.g. Music)
Others
20
7
10
14
11
6
12
10
5
7
10
7
5
9
28
20
34
19
41
21
47
27
47
44
41
37
34
37
33
38
49
48
34
41
21
38
31
56
36
48
34
41
40
44
47
46
48
44
36
26
30
24
27
32
9
16
7
12
8
9
8
9
15
10
10
11
10
17
8
15
17
11Less frequent Same frequency More frequent First time
P2. Which kind of online services have you used during the COVID-19 lockdown period? (no matter if free or paid) P4a. During the COVID-19 lockdown period, have you used, bought or paid ONLINE services…?
(586)
(553)
(504)
(412)
(398)
(365)
(343)
(316)
(306)
(265)
(227)
(163)
(105)
(80)
(33*)
(29**)
(26**)
(131)
Base: All respondents (2000) / each product consumer during the lockdown
<%>
SERVICES EXPECTED TO BE PURCHASED AFTER LOCKDOWNPeople in Spain plan to continue using online subscriptions, as well as video calls; and mix online and offline versions, especially language classes and schooling, as well as leisure activities for kids and visits to museums.
© 2020 PayPal Inc. Confidential and proprietary
28
25
15
14
14
13
10
9
9
8
7
7
7
6
4
3
3
Calls or video calls
Video-on-demand subscription
Music subscription
Tutorials about housekeeping / leisure…
Courses & professional training
Sports/fitness training
Online game one-off purchase
Virtual tours to museums and exhibits
E-book/press subscription
Language classes
Home schooling activities for kids / teens
Gaming subscription
Leisure activities for kids / teens
Concerts and plays
Courses and trainings for other family…
Professional services
Other
61
96
94
59
35
30
91
29
86
37
30
94
19
18
44
33
23
1
2
6
15
13
0
10
8
12
22
9
8
3
28
33
55
45
43
0
48
52
59
53
37
53
67
10
4
6
7
5
10
10
15
15
5
10
6
10
7
10
6
8Only online Only offlineI’ll buy /use both Online and offline Won’t buy /use it anymore
P2. Which kind of online services have you used during the COVID-19 lockdown period? (no matter if free or paid) P24. How do you think you will use or purchase the following products and/or services…?
(558)
(497)
(307)
(284)
(289)
(255)
(183)
(173)
(174)
(158)
(132)
(126)
(127)
(128)
(77*)
(67*)
(53*)
Base: All respondents (2000) / each product service during the lockdown *Small base
<%> USAGE/PURCHASE DURING THE LOCKDOWN AFTER LOCKDOWN USAGE
PRODUCTS EXPECTED TO BE PURCHASED AFTER LOCKDOWNPeople in Spain very rarely stated that they plan to purchase products only offline after lockdown. Electronics, digital goods, and software were selected for solely offline purchase by only 4%/5%.
© 2020 PayPal Inc. Confidential and proprietary
29
27
25
20
19
18
17
16
15
13
11
8
5
4
2
2
1
7
Clothing, shoes, accessories
Grocery
Electronics & Computing
Food & Drink delivery
Cosmetics & Beauty products
Household bills
Books & Magazines
Home & Garden
Pharmaceutical products/drugs
Sporting Goods
Toys & Games for kids
Games (physical)
Software
Auto products
Travel
Transport
Tickets (e.g. Music)
Others
15
9
22
20
17
19
20
13
12
15
16
18
49
22
51
51
42
11
8
18
4
8
6
11
8
8
18
11
9
10
5
9
17
10
16
5
75
69
72
69
75
69
71
77
67
71
72
66
41
68
29
35
42
81
4
2
2
2
1
2
3
3
3
4
6
5
1
3
4
0
3Only online Only offlineI’ll buy /use both online and offline Won’t buy /use it anymore
P2. Which kind of online services have you used during the COVID-19 lockdown period? (no matter if free or paid) P24. How do you think you will use or purchase the following products and/or services…?
(586)
(553)
(504)
(412)
(398)
(365)
(343)
(316)
(306)
(265)
(227)
(163)
(105)
(80)
(33*)
(29**)
(26**)
(131)
Base: All respondents (2000) / each product consumer during the lockdown
<%> USAGE/PURCHASE DURING THE LOCKDOWN AFTER LOCKDOWN USAGE
STARTED TO OFFER/SELL ANY SERVICE OR PRODUCT DURING LOCKDOWN14% of respondents in Spain stated that they started to get together groceries for relatives/neighbours during the lockdown
© 2020 PayPal Inc. Confidential and proprietaryP15. Have you started to offer or sell any of the following services or products during the COVID-19 lockdown period?
Base: All respondents (2000)
<%>4
7
14
To make and sell products (eg. masks)
To do tutorials or online content relatedwith your occupation (eg. music, yoga...)
To gather groceries for relative orneighbours, for free or as a paid service
GENDER AGE I AGE II KIDS < 18yo AREA STATUS
Male Female 18-24 25-34 35-44 45-54 55-65 65+ 18-44 45-65+ Yes No Densely Intermediate Thinly Emplo
yedUnemployed
A B C D E F G H I J K L M N O P Q
Base: 967 1033 170 288 398 388 314 442 856 1144 682 1318 1091 660 249 1156 844
To make & sell products4 5 8 6 6 4 2 3 6 3 6 3 5 3 5 6 3
GH G G J L Q
To do tutorials or online contents7 7 16 12 11 4 3 2 12 3 11 5 9 5 5 9 4
FGH FGH FGH J L N Q
To gather groceries for relatives and neighbours
13 14 22 22 15 13 11 7 18 10 19 11 14 12 15 17 9EFGH EFGH H H H J L Q
Younger people are more active in selling products or services. People with kids stated more that they started to get together groceries for relatives and neighbours
§ Most respondents state that they shopped at small and medium stores with the same or higher frequency than before lockdown.
§ Large stores win customers over with a wide variety of goods and fast delivery.
§ Small and medium stores are recommended more by friends and family, but more importantly (as people state) shopping there is linked much more to supporting the local economy.
© 2020 PayPal Inc. Confidential and proprietary.
SMALL AND LARGE BUSINESSES | SUMMARY
Small local businesses became more important to people in Spain during lockdown
Older consumers• Make more purchases during the lockdown in (small or
big) physical shops• Select stores based on previous experience
Younger people…• Make more purchases during lockdown on (small and
big) online platforms• Pay more attention to both media and family/friends'
recommendations
• Women made more purchases in small and medium/local shops, and men on large online platforms
• In general, women are more likely to choose a store to support the local economy
17
7
12
9
71
62
69
62
11
30
14
25
2
1
6
5
with less frequency with the same frequencywith more frequency I will not purchase in this kind of shop
SMALL AND LARGE BUSINESSES DURING AND AFTER LOCKDOWN
© 2020 PayPal Inc. Confidential and proprietary
Purchasing during lockdown
44
57
47
19
3
Big shops
Small and mediumbusiness/local shops
Large online platforms
Small-medium onlineshops
I’m not doing any kind of purchases
P17. Where are you doing your purchases during the COVID-19 lockdown period…? P25. After the COVID-19 lockdown period, do you think you will do your purchases at…?
Base: All respondents (2000)
<%>Expected purchasing after lockdown
REASONS FOR CHOOSING A SHOP
The assortment
Security I can find all what I need in one store
To support the local/national economy
How soon I can get the product
The guarantee of receiving what I purchased
Payment options
Friends and family recommendations
Recommendations on media
To find products I can’t find in other stores
Previous purchase experience
Other
P19. Which of the below criteria are you considering to be more relevant for choosing the store to purchase from during the COVID-19 lockdown period? Choose maximum 3 responses
Base: Purchase at each type of shop
© 2020 PayPal Inc. Confidential and proprietary
Big shops Small- medium business/local shops
Large online platforms Small-medium online shops
<%>
Shopping at small and medium stores has a stronger link to supporting the local economy.
Big shops
Small- medium business/local
shopsLarge online
platforms Small-medium online shops
A B C DBase 880 1137 951 381
42 15 33 17BCD BD
39 22 28 15BCD D BD
13 60 5 55C AC AC
31 32 44 33ABD
22 20 31 24ABD
19 9 17 12BD BD
6 11 7 16AC ABC
2 2 4 6AB AB
30 15 39 22BD ABD B
31 30 33 25D D
3 6 3 4AC
§ Before lockdown 7 out of 10 people who had donated, had done so online. 81% of respondents hope to continue doing so after lockdown
§ Offline donations represent approx. half of online donations, and show no major changes during lockdown
§ Helping other people in person was more popular than providing others with financial support
§ 1 out of 10 people state that they started volunteering or donating due to the lockdown
§ 27% of people, who are unemployed, helped others in person, and 14% of unemployed people donated money to other people
§ In general, people tend to select one organization to donate to and more often this would be a local charity vs. a large international one
© 2020 PayPal Inc. Confidential and proprietary.
HELPING OTHERS | SUMMARY
During lockdown 6 out of 10 respondents were involved in helping other people in person or in charitable activities
There are differences by age.
Younger people…• are more active in donating, especially online vs. older
audience• are more active in donating to big/international charities
But also by gender…
• Women prefer to participate in volunteering activities in person
(877) (337) (785)
DONATIONS INCIDENCE AND METHODS
Base: All respondent (2000) / Do donations before; during; after
© 2020 PayPal Inc. Confidential and proprietaryB4. How did you use to do donations? /P22. Did you do this donation related with the COVID-19 Online or Offline? P27. How would you like to do your donations in the POST COVID-19 period, once everything is back to normal?
DO DONATIONS
<%>
44% 17% 39%
Online donations have increased during lockdown and it is highly likely to remain high after it.
7176
81
3629 27
Before During After
Online Offline
HELPING OTHERS OR DOING CHARITY ACTIVITIES
20
15
5
9
7
5
59
I personally help my familymembers
I personally help neighboursand/or friends
I personally work as avolunteer
I donate to help communityvolunteers and people in need
I donate to help medicalresearch related to COVID-19
I donate to hospitals andpatients care
I haven’t participated in any helping or charity activities …
Base: All respondents (2000) / do any charitable activity (828)
© 2020 PayPal Inc. Confidential and proprietaryP20. Are you helping others or doing charity activities related with the COVID-19?P23. During COVID-19 lockdown period, did you help or engage in charity activities…?
Less frequent
Same frequency
More frequent
First time
You help or engage in charity activities with…
<%>
15
42
27
16
31
17
4 out of 10 participated in a charity activity, and personal involvement was key. Lockdown has motivated 2 out of 10 people to help for the first time
TYPE OF ORGANIZATIONS CHOSEN FOR DONATIONS
© 2020 PayPal Inc. Confidential and proprietary P21. Could you specify the type of organization you’ve donated /collaborate?
27
50
44
Big/Intenational charities
National charities
Small/Locals' NGO/charities
Base: Support charitable organization (439)
Only international 17
Only national 34
Only local 32
Mean of mentions: 1,21
<%>
In general, people tend to select one organization to donate to, and often this would be a local charity vs. a large international one.
§ Supporting local economies and communities, and being cautious with spending over the coming months is key in Spain
§ More than half of the respondents in Spain recognize that they can buy everything online without any problems and online payment methods are safer than cash
§ Cashless payment methods are important for 6 out of 10 respondents in Spain. However, continuing using cash seems not to be a problem for most people
© 2020 PayPal Inc. Confidential and proprietary.
HABITS AND ATTITUDES | SUMMARY
Purchasing essential products and services online became crucial during lockdown
Older people…• Prefer more face-to-face services• Using cash in a shop now worries them, however they are
ok with continuing to use cash• Think that online payment methods
• give them peace of mind in an emergency, erasing worries about possible risks
ATTITUDE TOWARDS LOCKDOWN PERIOD
Base: All respondents (2000)
© 2020 PayPal Inc. Confidential and proprietary P29. To what extend do you agree or disagree with the following statements related with the COVID-19 period?
ONLINE
<%>
Supporting local economies and communities and being cautious with spending over the coming months is key for Spain respondents, especially for women.
2
2
1
2
2
2
3
4
4
9
7
9
4
5
5
6
7
5
9
11
8
14
12
16
14
22
22
23
25
29
34
34
44
34
46
50
43
44
46
45
43
45
36
38
34
30
24
19
38
28
26
24
23
20
18
13
11
14
11
5
Supporting local economy is key to emerge from this crisis
Be cautious with my spend in coming months
More conscious of community / importance of working together
Responsible supporting small businesses in neighbourhood
Want to buy more local/regional products supporting them in future
Discovered a wide range of online activities
Prefer face-to-face services
Can buy everything online without problems
Should help other family members use modern technology
Without shopping/having online service I’d find it to conduct my work/personal tasks during this period
Digital payments are safer than cash
Will buy more products or services online, than before Covid-19
Totally disagree Somewhat disagree Neither agree nor disagree Somewhat agree Totally agree
% B2B(totally or
somewhat disagree)
% T2B(totally or
somewhat agree)
6 80
6 72
6 72
8 68
9 67
6 65
13 54
16 51
12 45
23 43
19 35
26 24
Using cash in a shop now worries meI would consider trying new contactless payment solutions in shops
I don’t want to use cash going forward
I’m fine continuing using cash in a shop when the situation calms down
I’m fine typing my card pin in a shopFrom now on I would like to avoid touching the card reader pad in a shop
© 2020 PayPal Inc. Confidential and proprietary.
43
40
42
57
60
58
P13. How do you feel about payment methods in OFF-LINE shops? For each pair, use the slider to identify the option you feel most identified with. You can nuance your opinion using the intermediate positions.
Base: All respondents (2000)
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Although 60% think that continuing to use cash is not a problem, a similar proportion of people would consider trying new contactless payment solutions in shops and would like to avoid touching the card reader pad in shops
PERCEPTION OF OFFLINE PAYMENTS
CASHLESS PAYMENT METHODS DURING LOCKDOWN PERIOD
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P14. In general, how important CASHLESS payments have become in your daily routine during the COVID-19 lockdown period? SA
27 34 22 17CASHLESSPAYMENTS
Very important ImportantSomewhat important
Not important
Base: All respondents
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61
GENDER AGE I AGE II KIDS < 18yo AREA STATUS
Male Female 18-24 25-34 35-44 45-54 55-65 65 18-44 45-65+ Yes No Densely Intermediate Thinly Emplo
yedUnemployed
A B C D E F G H I J K L M N O P QBase: 967 1033 170 288 398 388 314 442 856 1144 682 1318 1091 660 249 1156 844
Very important 24 31 30 34 27 30 25 23 30 26 33 25 29 28 19 30 24A GH H J L O O Q
Important 36 33 40 36 35 31 31 35 36 32 36 33 35 32 35 35 33F
%T2B 59 63 70 69 63 60 56 57 66 58 69 57 64 60 53 64 57FGH FGH J L O Q
A,B/C,D,E,F/G,H/I,J/K,I/M,N,O/ P,Q significance among segments
Cashless payment methods are important for 6 out of 10 respondents in Spain, especially for younger people, those with kids, and people who live in big cities and are employed.
%T2B(very important or important)