Consumption

Review

- 6 roles of media - Media constructs reality - Codes and conventions

Eight Key Concepts of Media Literacy

1 All media are constructions.

2 Each person interprets messages differently.

3 Media messages contain commercial interests.

4 The media contain ideological and value messages.

5 Each medium has its own language, style, techniques, codes and conventions.

6 Each medium has a unique aesthetic form and pleasures.

7 Media contain social and political messages.

8 Form and content are closely related in media.

YouTube

• What does this Gorilla tell us about advertising?

• How does YouTube construct reality? What does it tell us about YouTube?

• lets see more on how videos go viral

Why do videos go viral?

• What are the three reasons videos go viral according to Kevin Allocca?

• How much competition is there amongst videos?

• Do advertisers do this?

• What about musicians or the music industry?

Consumption:the act of consuming (use up, take in, utilize)

5WS OF CONSUMPTION

Who is consuming? (audience) What are we consuming? (content) Where / when are we consuming? (time/location) Why are we consuming? How are we consuming? (format, individuality, collectively?) Why our choices? Appeal? What do the categories have in common?

5Ws

5Ws