Keeping up with the dramatic changes in regulatory requirements, guidelines and recommendations for patients, caregivers, and healthcare workers is becoming increasingly difficult. It's also becoming more challenging to create good content knowing that

consumers might read or view it on a wide variety of mobile devices. This survey identifies the challenges that this industries faces.

DCL and TRG consulted a select group of qualified professionals in the healthcare and life sciences industries from industries including health-care, medical devices, medical publishing, pharmaceutical and veterinary. The largest number of respondents came from the health-care and medical devices industries.

Industry Area

28.1%38.8% 10.8% 7.9% 13.7%

Medical devices

Medicalpublishing

Pharmaceutical Other

What type of content do you create/manage?

17.3% 25.2%

5.8%

7.2%11.5%

15.8%

7.2%

7.9%

2.2%

Who primarily creates content in your organization?

How does your organization currently create its content?

Where do the greatest costs lie in managing your content today?

What specific issues currently affect your organization's content?

How does your organization currently reuse content?

How would you like to reuse content (opportunities)?

Does your organization have a content strategy in place?

0

0 10 20 30 40

10

20

30

40

50

42.4%

19.4%

14.4%

2.2%

21.6%

Yes

No

Currently considering

What concerns you mostabout how your

organization currently

manages its content?

44.6%

29.5%

25.9%

52.5%45.3%

36.0%32.4% 31.7%

13.7%5.0%

Multipleversions

Regulatoryrequirements

Translation Other Trackingclaims

RapidCustomerResponse

Multiple Channel Delivery

55.4%

56.1%

39.6%

35.3%

43.2%

15.1%

Different formats

Inconsistencies

Reuse

Inaccuracies

Translation

Other

Across product/drug product families

Between product versions

Between therapies

Clinical/Labeling

Clinical/Labeling to Marketing

CDS to USPI, EUSMPC/PIL, other

Between audiences/personas (e.g., physician healthcare worker, patient)

From Clinical/Labeling to customer support

From Clinical/Labeling to training materials

Print to Web and/or mobile

Web to mobile

Between content marketing offerings

Don't reuse content

30.9%

38.8%

10.8%

9.4%

12.9%

3.6%

41.7%

13.7%

15.1%

43.2%

25.9%

12.2%

15.8%

33.8%

43.9%

17.3%

14.4%

20.9%

3.6%

46.8%

21.6%

28.8%

48.9%

46.0%

33.1%

12.2%

OtherValuable Content Transformed…From Strategy to Delivery

Healthcare

Microsoft Word™ Adobe InDesign™ HTML XML and/or DITA Adobe FrameMaker™

68.3% 28.1% 26.6% 17.3%37.4% 36.0%

Other

Clinical

Labeling

Marketing

Research

Healthcare

Medical comm.

Training

Quality

Writers

Other

Stakeholders

Marcom

ID

Supporting claims

Other

Translation

Publishing

Version control

Time to market

Regulatory requirements

11.5%

24.5%

28.8%

37.4%

45.3%

45.3%

46%

CONTENT CHALLENGES IN THE LIFE SCIENCES AND HEALTHCARE INDUSTRIES