content marketing | maximus leads
TRANSCRIPT
Content Marketing When we go for a movie, we never really hear anyone say
“Wow! That was great Content “That is the power of great content. Its captivating enough to
withdraw your attention to the fact that it’s just cleverly crafted Content
Index
• What is content marketing?• Importance of content marketing in
Digital marketing?• What is CMS?• Different types of content
marketing?• Why content is the most important
factor of Digital Marketing?• Use of keywords in content
marketing• What are the SEO factors to
observe while writing content?• Content strategy based on target
audience• Content distribution sites• Content Marketing Strategy• Observations• Summary
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Definition Of Content Marketing.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action
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Importance Of Content Marketing In Digital Marketing.
Regardless of the industry – whether you are running a bakeshop, law firm, or technology start-up – creating content should be a top goal in order to increase more inbound traffic to your website and become a trusted advisor
Different Types Of Content Marketing.
Press Release
WEBSITEWeb pages which are the building blocks of websites, are documents, typically composed in plain text with formatting instructions of Hypertext Markup Language (HTML SSS, XHTML). They may incorporate elements from other websites with suitable markup anchor
A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines etc.
WHITE PAPER
ARTICLEArticle allow users to submit unique articles to the directory. These directories allow articles to embed links to other websites with relevant anchor text. Popular article directories are considered authority sites and are constantly crawled by search engine bots
A white paper is an authoritative report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision
BLOG
A Web site on which someone writes about personal opinions, activities, and experiences.
Trolls
Funny Memes
THE ROLE OF SEO IN CONTENT MARKETING
Webmasters and SEO experts have a saying: “Content is King.” It's very true. A website's content, even more so than its products, is what attracts visitors
Content Strategy Based On Target Audience
Understand Keyword Searches
Get To Know Industry PublicationTalk To Your Customers
Explore What Your Competitors Are Talking About
Digital Content Marketing Strategy
Digital Content Marketing Strategy
Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it - today, the tactic is used by 93% of marketers. There’s been a world of changes between then and now, which is why fresh research is crucially important.
Content Distribution Sites
One of the most effective ways to put your mind at ease and increase traffic to your website is to use content distribution sites. To make things simple.
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Content Marketing Statistics
The average B2B marketer
engages in content
promotion on 6 social media
platforms
CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI.
Observations
Many well established websites are using the power of the content. Because play a important role for the website. Today we have more than 10k pages website that use. Google ranks fresh content faster than the others.
Summary
Great content comprises of a captivating storyline that Triggers action in the mind of the potential target audience.The choice of platform, clarity of thought and addressing The pain areas of potential client carefully crafted contentStrategy. And as many digital marketers would state it;“ Content is King “ is the most appropriate conclusion I have reached post my research on Content Marketing.
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