context: the future of music (presentation at euroslagt groningen nl jan 2010)
Post on 17-Oct-2014
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My presentation at the annual Noorderslagt / Euroslagt event in Groningen, NL, on music futures, copyright versus usage right, the public digital music license, and much more see http://gerd.fm/gNM2hGTRANSCRIPT
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Image via WSJ.com
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“More and more companies lose control of their customers when new technologies enable them to interact with products on their own terms”
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“Companies lose control of their customers when new technologies
- and the resulting new behaviors -enable them to interact on their own terms”
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Control = Money?
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Exclusivity = Leverage = more Money?
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Consumers = the enemy...?
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Copy.........Right
Image: Flickr.com/sameliImage: Kevin Kelly kk.org
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Larry Lessig said it all...
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We must re-think permissions and standards, strike new balances for a connected world,
and monetize usage & engagement not copies
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Attempts at increasing “control over digital content” while the users are getting more
connected will fail spectacularly
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Sharing: you ain’t seen nothing yet...!
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The demise of physical media is certain
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The future: a fight for attention - not for distribution
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Source: Ars Electronica 2008
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A ‘Networked Society’- Mindset
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Make it good, make it fairly priced, make it easy, make it social, make it connected...
Source: Reid Hastings (CEO) via Slideshare
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The new Broadcasters &the new advertising revenues
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Source: Reid Hastings (CEO) via Slideshare
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Property = Paper Value = Embodiment
Scarcity generates Cash
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Property: Device & Access Value: in Aggregation & Curation
Scarcity of Attention (i.e. worth $£€)
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A crucial slide from Ovum:
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Image licensed from sevensheaven.nl
Data Economy
Experience Economy
Networked Business Models
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We are living in a world where data and digital goods drastically increase in value while many physical goods decline
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Imagine...
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Other monetary benefits:Usage & marketing data
Cost-neutral market accessMyriad of up-selling options
Approx. $30 Billion yearly revenues
Example: 3-4% for unlimited music would
equal approx. $ 1 Billion
Other players just like Google: Facebook, Baidu, QQ, Yahoo,
Cyworld, Ovi, Amazon, Skype... and every single
Mobile Operator!
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We need a new, public, clear, open, standardized, non-discriminatory, collective system of
Usage Rights
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Not far fetched...!
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source: Flickr/unknown
HD & premium formats
Live events,
webcasts, VoD
Special editions and collectors’ items, incl. physical products
Other media
products (games, apps...)
Fan products
& services
Up-selling options for music
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From selling content to selling context
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So how will artists & creators get paid?
Public Performance (2.0)
Flat Rate Revenue Shares
Branded Content DealsSponsorships
Fan Clubs / Direct Funding
Up-selling (many options)
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Music 2.0: an open Ecosystem. Or none.
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Media & Content &
Entertainment
AdvertisingDevices
Telecoms