convergent media group

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Digital Agency Overview Thursday, June 10, 2010

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Page 1: Convergent Media Group

Digital Agency Overview

Thursday, June 10, 2010

Page 2: Convergent Media Group

Established in 2001 in the US, CMG opened its doors in Moscow the same year as the company’s base of operations with a current presence in Croatia, Ukraine and UAE.

As a full service digital ad agency, we support client needs using in-house resources for creative and strategic planning, web and mobile design, development, production, content generation and management, SEO, Mobile Media and Social Media Optimization.

Convergent Media Group (CMG)is an American full-service digital agency based in Europe

Our focus is to continue providingglobal digital innovations to the world’s most successful brands.

Thursday, June 10, 2010

Page 3: Convergent Media Group

CMG provides full rangeof services within the digital space leveraging in-house production:

Services

• Creative Solutions• Website Globalization

• Digital Strategy and Planning• Ads, SEO, Social Media Optimization

• Mobile Marketing• Digital Audit and Consulting

For 10 years, CMG has played a critical role in establishing and scaling P&G brands globally, currently managing approximately 15% of P&G websites worldwide

Thursday, June 10, 2010

Page 4: Convergent Media Group

Each new client brief provides a new challenge and a new opportunity for CMG to innovate while leveraging our formidable experience in creating Holistic Digital solutions. Our creative approach is the symbiosis of innovation applied to solid marketing pillars. CMG’s primary goal is to support brand/product equity by ensuring the most memorable consumer experience.

CreativeSolutions

Dreft.ru

Herbal Essences

Pampers Premium Care

Nokia 5700

Thursday, June 10, 2010

Page 5: Convergent Media Group

Having led localization of over 600 sites and campaigns in 55 countries, CMG’s global capabilities are unrivalled. With over 80 projects in simultaneous production at any given time, we have established a highly efficient localization management process. High-quality translators for all major global languages, in-house web and mobile programmers and experienced project managers make it easy for our clients to go global with their brand messages.

WebsiteGlobalization

CMG has succeeded in making the process of simultaneous site and web asset localization as fast and effortless as possible for our clients. Our unique approach not only saves time and budget, but also provides for significant market-specific content to be incorporated into each localization to ensure relevancy for local consumers.

GilletteAdaptations

BraunAdaptations

Thursday, June 10, 2010

Page 6: Convergent Media Group

As a one-to-one consumer touch point for companies, online and mobile sites should aim to stimulate return visits and build communities. CMG’s experience in developing long-term strategy and ongoing activity planning allows us to set clear goals and lead activities to engage with TA and ensure ongoing consumer interest.

Digital Strategy& Planning

Building relationships with our clients through a deep understanding of the brand creates effective solutions for successful long term digital strategy

Pampers-Russia

Pedigree.ru

Thursday, June 10, 2010

Page 7: Convergent Media Group

One of CMG’s core competencies is to ensure that, once your Mobile or Web site is launched, it will continue to have the benefit of the latest approaches to drive your target audience to that site.Using the latest in ad unit approaches and technologies, providing ongoing search engine optimization (in all major markets and languages) and running ongoing social networking optimization and influence agent programs can contribute significantly maintaining top rankings for your site.

Ads, SEO,Social Media Optimization

While we do develop traditional ad units and provide media planning services, SEO and Social Networking are key to achieving higher quality reach, frequency and meaningful interaction with your TA

Gillette Venus School of DateVkontakte Application

Pampers Unicef Ambassador Mum Facebook Application

Thursday, June 10, 2010

Page 8: Convergent Media Group

There are 4.1 Billion mobile phones in the World, 60.6% of the World’s population uses mobile, which makes mobile marketing the most personalized and immediate communication channel. SMS, MMS, applications, games, Bluetooth, Infrared, Location-based services – stand-alone or in combination with Internet activity creates strong vibe of innovations and interactivity.

MobileMarketing

Is every one of your digital assets integrated with Mobile?

Gillette Fusion Mobile Application

Wella Striking Stiles Mobile Application

Johnny Walker Bar Mobile Game

Gillette Champions Mobile Game

Thursday, June 10, 2010

Page 9: Convergent Media Group

Digital marketing audit provides a fast track to understand how effectively your digital investments are accessible and “useable” to your audience. CMG’s digital audit and the subsequent consulting support provides a clear road map for what is needed to accelerate your digital ROI. Independent expert view helps build strategy, run market research, develop briefs and set goals.Digital technical audit can help save budgets and win additional traffic via regular to cross-check for corporate accessibility policy compliance and also the latest Search and Social Media trends.

Digital Audit& Consulting

Getting the best value from your digital channels demands understanding of what works and why.

Thursday, June 10, 2010

Page 10: Convergent Media Group

Rob [email protected]+7 903 726 1785

Oxana ZykovaGeneral Manager CMG [email protected]

Karina MelikdzhanyanAccount [email protected]

Darja GavocanovGeneral Manager CMG [email protected]

Yuri DegtyarGeneral Manager CMG [email protected]

Contacts

CMG USA+1 805 886 90291329 N.Christina93454 Santa Maria, CA

CMG Russia+7 495 797 2010 Tel. +7 495 797 9470 Fax.Petrovka str., 23/10, 2nd floor107031 Moscow, Russia

CMG Croatia+ 385 52 500292 Tel.+ 385 52 500292 Fax.Labinska 2C,52100 Pula, Croatia

CMG Ukraine+38 095 8700892 Tel.Yaroslavska str., 57-A office 1Kiev, Ukraine

RussiaUkraine

Croatia

USA

Thursday, June 10, 2010

Page 11: Convergent Media Group

Thank you for your attention!

All materials are created, developed, executed by Convergent Media Group is integral property of Convergent Media Group (CMG). All rights are reserved.

Prior permission must be secured before use of all or part of the content, contained herein.

Thursday, June 10, 2010