CONVERSE - ALL COLOR SOCIAL MEDIA CAMPAIGN 2012

High number of internet users in Indonesia…

They are mostly interact at social media..

Influencers are not leader anymore..

They listen and trust to what their friends said..

thus …. everyone is the influencer!!

So many people love converse!!

Some of them are addicted to it!!

Let’s make them talk for us..

Let’s make them the influencer !!

How..how??!

We will create an application…

That fun and easy to use…

and easy to share..

They can chose which color they like….

From every angle!!

They can chose which print they like….

to all social media

And the best part is…

Free 100 converse shoes and

another 100 discount Vouchers for those who colored the best converse!!!!

mechanism

Join program at www.mindtalk.com Install Apps and

create your colorful Converse

Share to other social media and promote the program by inviting

your friends!!

Keep repeating the process and hope for

the best!!

Why Mindtalk!?

TO SHARE AND CONNECT WITH YOUR INTERESTS

SOCIAL PLATFORM

Communicate with them who connect and share the same interest as your!!

INTERESTSCHANNELSVARIETY

channel #Converse_ID where’s Converse lovers share their

interest

Campaign Objectives

To create an unforgettable social media campaign involving the right target market

To maintain maximum brand awareness

To create brand engagement that lead to positive words of mouth

To build brand loyalty through challenging event!

Campaign Target

Converse enthusiastsMusic enthusiast trend leadersyoung urbansocialites & celebritiesSocial media addict

male 50% female 50%ABC 55% - AB 45%

18 - 35

thrill seekersopinion formers & active

informed, upmarket & engaged

Program Promotions

Creating a “how to” video and share to others social media!! – 2 videos

Inviting bloggers to write about the campaign – 2 bloggers

Press release to all media partners – minimum 10 medias

E banners to support the campaign – 2 E banners

Time Line

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

APPS PRODUCTION

PROGRAMLIVE

WINNERANNOUNCEMENT

Consisting of apps building, design , approval and trial!!

Winner will be selected by Converse team!!

Starting from Mindtalk and amplified to other social media as plan

THANK YOU!Indra Gunawan

@mendawai143

Slide designed by Rully@rully