converse digital strategy
DESCRIPTION
A digital marketing strategy to increase the Converse brand's presence on social media.TRANSCRIPT
Your Style, Your WayJessica Melton
Make It Your Own• Current promotion• Customize Sneaker• Free Shipping!
Target Audience
Digital Campaign Goal • Brand recognition• Social Media
Presence • LinkedIn• Pinterest
• Create a Pinterest page
• Different boards• Show off
history• Attract
younger crowds
Pin It to Win It• Design your own shoe campaign• Customized shoes along with outfits• Most creative board wins
Bring It All Together• Link Pinterest contest to user’s Facebook and Twitter• Twitter hashtag• #customizeconverse• #conversecontest
• Linking all profiles more attention
Gaining Attention• Google AdWords• Print Ads• Flyers in Stores• PacSun• Tilly’s• Zumiez• Journey’s
BudgetSEO: $5,000
Pay-per-click: $30,000
Social Media: $8,000
Total: $42,000
• Social media includes mobile and content
• Pay-per-click includes advertisements• Most expensive because
results almost immediately
• Interactive Social Media• Attraction towards targeted audience
• Pinterest, LinkedIn• Loyal Following