conversion advantage® · conversion advantage® ©2019 c o n v e r s i o n a d v a n t a g e / a l...

C O N V E R S I O N A D V A N T A G E ® © 2 0 1 9 C O N V E R S I O N A D V A N T A G E / A L L R I G H T S R E S E R V E D

V

Y O U R

M AR K ET I N G I S

N O T

AT T R A C T I N G

T H E R I G H T T Y PE

O F C U ST O M ER

Y O U ’ R E

L O SI N G

M AR K ET

SH AR E

Y O U R

M AR K ET I N G

EF F O R T S AR E

I N C O N SI ST E N T

W H I C H

C AU S E S

C U ST O M ER

C O N F U SI O N

Y O U ’ R E N O T

G ET T I N G AN Y

R EF ER R A L S

Y O U W AN T T O I N C R E AS E T H E PER C EI V E D

VAL U E O F Y O U R B U SI N E SS

Y O U R B R AN D I N G

H AS B EC O M E

O U T D AT E D

Y O U W AN T

T O SEL L

Y O U R

B U SI N ES S

Y O U

W AN T T O

SC AL E

Y O U R

B U SI N ES

S T O T H E

N EXT

L EVEL

B I G G ER

C O M PET I T O R S

AR E O U T PL AY I N G

Y O U

Y O U W AN T T O

T U R N Y O U R

B U SI N ES S I N T O

A F R AN C H I SE

Y O U W AN T T O

G R O W Y O U R

B U SI N ES S

Y O U ’ R E

ST R U G G L I N G T O

W I N N EW C L I EN T S

Y O U W AN T T O

I N T R O D U C E N EW

PR O D U C T S AN D

SER VI C E S T O

T H E M AR K ET


O U R 3 - S T E P P R O C E S S

T O R E V O L U T I O N I S I N G

Y O U R B R A N D

STEP 1: Determine your positioning strategy

STEP 2: Design your brand identity

STEP 3: Roll out your brand

S T E P 1 :S T E P 2 :

S T E P 3 :

Website

Social Media

Email Signature

Business cards

Stationery Vehicle branding Brochure

Advertising materials ETC.

Concept visualisation

Logo design

Brand style guide

Workshop

Positioning strategy

Typography Colour palette

Type of logo Imagery look and feel

Create slogan Advertising angle selection

Define brand premise Target audience analysis

N A V I C L E

B 2 B B R A N D

R E D E S I G N

T O I N T R O D U C E N E W

P R O F E S S I O N A L

S E R V I C E S

Who is the client?

Who is the brand’s target audience?

What did we do?

ASSETS CREATED:Brand positioning strategy, brand style guide, new logo,

website, marketing assets (business cards, letterheads,

presentation templates and email signatures).


B E A N I N L O V E

S T A N D O U T I N A

S A T U R A T E D M A R K E T P L A C E

Who is the client?


What did we do?

ASSETS CREATED:Brand identity, logo and website.


L U S C O M B E & C O

R E B R A N D T O G R O W T H E

B U S I N E S S A N D S T A N D

O U T F R O M T H E I R

C O M P E T I T O R S

Who is the client?


What did we do?

ASSETS CREATED:Logo, business cards, email signatures, letterheads, branding

guide and website design.


T H R I V E W O R K S P A C E

L A U N C H A N E W B U S I N E S S

T O A P P E A L T O A N I C H E

T A R G E T A U D I E N C E

Who is the client?


What did we do?

ASSETS CREATED:Logo, corporate identity and website design.



our services

© 2 0 1 9 C O N V E R S I O N A D V A N T A G E

A L L R I G H T S R E S E R V E D

C O N V E R S I O N A D V A N T A G E ®

1 . T A I L O R E D B R A N D

P O S I T I O N I N G S T R A T E G Y

W h a t w i l l y o u g e t ?

A four-hour long workshop

New brand strategy overview

This document will contain the output

of the workshop.

Select font

combination

Select logo

type

Select imagery

combination

Select colour

combination




2 . B R A N D

I D E N T I T Y D E S I G N


Three logo identity designs

Conceptual design examples

One round of revisions at no cost

Concept 1 Concept 2 Concept 3




3 . B R A N D G U I D E L I N E S


Brand style guide




4 . B R A N D R O L L O U T


Professional website

Set up social media pages

Get your marketing assets in place

Social media pages Marketing assets

Business card

Email signature

Product label

Professional website

make opportunity happenCAPE TOWN PAARL JOHANNESBURG UNITED KINGDOM AUSTRALIA

C O N VER SI O N A D V A N T AG E. C O M

CONVERSION ADVANTAGE®

© 2 0 1 9 C O N V E R S I O N A D V A N T A G E / A L L R I G H T S R E S E R V E D .

conversion advantage® · conversion advantage® ©2019 c o n v e r s i o n a d v a n t a g e / a l...

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