By Kelly GrayContent Marketing 2016

Conversion rate optimization (CRO) is the process of optimizing your sponsored search ads, landing pages, and overall website design to raise your conversion rate. In other words, the goal is for the highest possible percentage of visitors to your site to convert, or complete your desired action.

Source: www.wordstream.com/conversion-rate-optimization

Lead Capture Tools• Hello Bar• Convert website visitors

into customer• Create Custom Pop Up

Forms or Bars• Grow your email list,

expand social reach, promote a sale or discount

Lead Capture Tools• SumoMe• Email List Builder

• Convert one time visitors into subscribers

• Heat Maps (see where your visitors are clicking)

• Shares – Get more shares

Research Tools• Buzzsumo• See what content is

working well in an industry• Track competitors

performance

Research Tools• LandingPage• Inspiration from around

the web on well designed Landing Pages• Design, copy, layout,

positioning• Take some ideas and

incorporate those into your landing pages

Research Tools• SubjectLine.com• Tested over 3 million

subject lines• Gives you tools to

evaluate your options• Advice on how to

improve

Analytics Tools• Google Analytics• Track website visitors• Find out how people are

making it to your website• How long are they

engaging• Convert to sales• Which keywords are

being used to get to your site

Analytics Tools• HubSpot Website Grader• Shows you how well your

site is performing• Speed• Page Size• Page Requests• Shows you ways to

improve your site

What are your favorite CRO tools?