Cool Facts about Lincoln Product’s filter line What makes Lincoln Product’s filters distinctive in the market?

● Affordable at Retail – 17% to 39% less at retail than current OEM filter program

● Value Add Program – More profitable than other programs; 40%+ margins for gggretailers on a twice a year purchase item by consumers

● Relevant SKUs– Top refrigerator brands represented with the most popular models offered

● Expertise – Lincoln Products’ filter line was designed and engineered by water treatment professionals with over 50 years experience

Most importantly…….Superior Retail Look!

• Clamshell vs. Box packaging allows

ffffconsumers to select the right filter with

ffffconfidence

• Color coding of manufacturer’s brands

• Compatible filter models listed on back of

fffpackage

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Replacement Brands of Lincoln Product’s filter line

Many of Lincoln Products’ filters are

gggcompatible with Kenmore

In addition to the above leading

gggmanufacturers, Lincoln Products is also

gggworking on replacement filters for Viking,

gggSub-Zero and other higher end refrigerators

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Anatomy of Lincoln Products’ filter packaging

Color Coded by

manufacturer

Educates consumer

and encourages

repeat business

Lists models of

refrigerators the filter

can be used with

beyond the brand

Clamshell Packaging

so that consumer can

easily see the filter and

determine that it

matches their existing

one

Made in USA logo

is prominent

Provides benefit

statement for

consumer

FRONT BACK

New Color Scheme

– relates to “water”

usage” products

Market Landscape

• Top 16 replacement filter SKUs at retail

• Offering/Mix will change as new refrigerator models emerge and/or begin

ggto grow in relevance….we will be adding more brands and models.

• Lincoln Products will monitor and stay abreast of the changing landscape.

ggWe ARE the experts for Plumbing!

Model #

Lincoln Product

s SKU # Description

HDX Home Depot Retail

Home Depot Retail

Lowes Retail

Ace Retail (OEM)

Ace Retail

(Generic)

True Value Retail

DIB Retail (OEM)

DIB Retail

(Generic)

Retail Sales Rank

LPG-1 109101 GE MWF $29.95 $ 49.99 $ 47.99 $ 49.99 $ 44.99 1

LPS-2 109161 Samsung DA29000020B $29.95 $ 35.99 $ 44.99 $ 44.99 2

LPL-3 109131 LG LT700p $31.45 $49.99 $ 49.88 $ 49.99 3

LPL-1 109132 LG LT500p $29.95 $ 39.99 $ 49.99 $ 49.99 4

LPM-1 109151 Maytag Jenn-air UKF7003AXX $29.95 $39.99 $ 39.88 $ 49.99 $ 35.99 $ 39.99 $ 43.99 $ 39.99 5

LPM-2 109153 Maytag UKF8001 $29.95 $44.98 $ 44.88 $ 49.99 $ 35.99 $ 42.99 $ 43.99 $ 29.99 6

LPW-2 109115 Whirlpool 4396510 $29.95 $ 49.99 $ 29.99 $ 39.99 $ 49.99 $ 39.99 7

LPS-1 109163 Samsung DA2900003g $29.95 $ 44.88 $ 49.99 $ 35.99 $ 44.99 8

LPL-2 109135 LG LT600P $31.45 $49.99 $ 49.99 $ 48.99 $ 49.99 $ 49.99 9

LPG-4 109103 GE RPWF $ 54.99 10

LPF-2 109181 Frigid WF1CB $29.95 11

LPG-3 109105 GE MSWF $ 41.88 $ 48.99 $ 36.99 $ 39.99 $ 46.99 $ 39.99 12

LPW-3 109117 Whirlpool 4396701 29.95 $ 34.99 13

LPG-2 109107 GE GSWF $ 42.99 $ 35.99 $ 39.99 $ 42.99 $ 41.99 14

LPW-4 109119 Whirlpool/Kitchenaid 8171413 $29.95 $ 49.99 15

LPA-1 109183 Amana WF401 $29.95 $ 44.99 $ 44.99 16

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