copyright 2015. the npd group, inc. all rights reserved. this presentation is proprietary and...

Copyright 2015. The NPD Group, Inc. All Rights Reserved. This presentation is proprietary and confidential and may not be disclosed in any manner, in whole or in part, to any third party without the express written consent of NPD.

BELGIUM toys market

YTD _Week38 2015 vs 14

Prefall 2015

Key Stats & Thoughts

The NPD Group, Inc. | Proprietary and confidentialDocument classification: Internal Only

2

1. Total European Environment

2. G6 Overview (YTD Week 38_2015 vs 14)

3. Total Belgium Toys & Games Overview

Agenda


3

European Environment

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4

Difficult and Complex european context did not impact Belgium & France Toys & Games Market (+5% in value).

European Environment

Source: Eurostat, Economic Confidence Index

oct-14 nov-14

Dec 14

janv-15

fev 15 mars-15

avr-15 mai-15

juin-15

juil-15 Aout 15

sept-15

95

97

99

101

103

105

107

109

111

113115

Zone euro (19 pays)

Belgique

Allemagne

Espagne

France

Italie

Royaume-Uni


5

Total Toys & Games – G6 Overview



6

FR

GE

UK

IT

SP

BE

1023092554.8

1090246488.6

1663565956.1

284967075.1

248750532.9

189523351.9

1014426746.0

1176863403.4

1755937253.0

307106854.2

266387331.8

198199606.7 YTD W38/15YTD W38/14

Among Total G6 (+5%), except France, all countries grew for this Prefall 2015.

Market Overview in YTD Week 38– G6

Sales(M.€) Evol (%) Delta (M.€)

Se-ries1-0.8

7.9

5.6

7.8

7.1

4.6

Se-ries

1

-8665808

.8

86616914.8

92371296.9

22139779.1

17636798.9

8676254.8


7

Total Toys & Games Belgium Overview



8

7.4

-1.1

-30.0

63.4

4.2 10.9

-2.0

4.8 2.5 4.48.7 9.2 9.2

-8.6

11.4

-2.7

12.1 0.6 4.6

Total BE Market maintained same rythm of growth at +5%, ie +8,7M€ (vs +8,6M€ last year) till July.

Monthly Sales in M€ YTD Week 38

Source: NPD Total EPOS

JAN FEB MARCH APR MAY JUNE JULY AUG SEPT YTD

17,587,087.3 15,195,074.5

31,680,075.9 18,916,805.8 18,004,928.0

26,221,730.8 21,945,163.4 16,778,301.1 18,893,413.1 18880149.4 15030139.422177767.8

30918355.518762548.5

29072484.921509070.1 17583615.7 19374544.7

189523351.9

20529922.916418509.924221046.428266728.820904563.128298432.724116321.417683968.212137354.8

198199606.7

Year 2013Year 2014Year 2015

(3 weeks)

Last year : +4,7%

+8,7M€

Not available


9

As last year, Total BE Market is still benefitting from a positive Volume effect (+8%), in a lesser proportion as Mix was back at -4% vs -7% last year.

Volume and Average Selling Price Evolution YTD Week 38

YTD 2013 YTD 2014 YTD 2015

14.616.5 17.8

Sales in K.Units

YTD 2013 YTD 2014 YTD 2015

12.38 €

11.51 € 11.11 €

Average Selling Price in €

TM:+4,6%

+13%+8%

-7%-4%

TM:+4,7%

Last year This Year

(Looms & Foot)


10

For the second year, Licenses market (23% of Total Sales ie +3pts) grew faster vs Total Be Market, doubling the added value sales vs last year (+7,9M€ vs +3,3 M€ last year)

Licenses Market vs Total Market in YTD Week 38

YTD 13 YTD 14 YTD 15

180,952,46

1.4

189,523,35

1.9

198,199,60

6.6

35,168,321.

2

38,458,411.

5

46,331,917.

9

Total MarketLicenses Market

Sales in M.€

+4,7% +4,6%

+9% +21%


11

1 2 3 4 5

6 7 8 9 10

Item Description blabla bla blaaaaaaaaa




Simba Friends House






Top 10 best Licenses in YTD Week 38

DISNEY FROZEN STAR WARS CARS THE MOVIE MICKEY & FRIENDS MINIONS

SPIDERMANDISNEY PRINCESS VIOLETTA NINJA TURTLES DISNEY PLANES


12

8 supercategories growing or resisting in term of contribution.2 coming back (AF & YE), 1 counter-effect (A&C)

Supercategory Contribution in YTD Week 38

Building Sets

Games/Puzzles

All Other Toys

Outdoor & Sports Toys

Plush

Action Fig/Acc&Act Role Ply

Infant/Preschool Toys

Youth Electronics

Vehicles

Dolls

Arts & Crafts

3,577,164.0

133,886.7

963,645.5

463,012.5

189,369.0

-107,234.0

-877,936.2

209,496.8

-598,938.3

-1,297,197.3

5,915,621.9

4,658,242.1

2,229,426.0

2,089,919.2

1,945,336.4

1,024,827.1

725,213.8

528,733.4

-91,120.5

-165,857.8

-426,913.7

-3,841,551.1

15 vs 1414 vs 13

3 coming

back

1 counter-

effect

Added value sales in M€

Post LOOMS (-5M€)

8/11 growing

or resisting


13

1 2 3 4 5

6 7 8 9 10





Simba Friends House






Top 10 best sellers in YTD Week 38

SIMBA Friends House

LEGO City Great Vehicles

VTECH Innotab Storio 3S

LEGO Star Wars Imperial

SHANGHAI Space Scooter

MATTELDisney Frozen

SHANGHAISpace Scooter Zwart

MATTELCars 2 Characters

LEGO Ninjago AIrjitzu

PLAYMOBILSpecial Plus


14


15

Thank you

Apparel

Appliances

Automotive

Beauty

Consumer Electronics

Diamonds

E-commerce

Entertainment

Fashion Accessories

Food Consumption

Foodservice

Footwear

Home

Mobile

Office Supplies

Retail

Sports

Technology

Toys

Video Games

Watches / Jewelry

Thank you

Apparel

Appliances

Automotive

Beauty

Consumer Electronics

Diamonds

E-commerce

Entertainment

Fashion Accessories

Food Consumption

Foodservice

Footwear

Home

Mobile

Office Supplies

Retail

Sports

Technology

Toys

Video Games

Watches / Jewelry

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