BUSINESS . DESIGN . INNOVATION

OWLHOUSE

WE’RE A YOUNG MOTIVATED TEAM WITH A PASSION FOR FINDING THE BEST POSSIBLE

SOLUTIONS TO THE MOST CHALLENGING QUESTIONS.

OUR PERSONALITY OUR INDIVIDUALITYOUR STRENGTHS

&

THE PROBLEM

LIFE PROBLEMS

PROBLEM SOLVING

FACTS AND RESULTS

DESIGN BRIEF

SKETCHES AND IDEATION

PRODUCT FUNCTIONALITYO1O2O3O4O5O6O7

PRESENTATIONINSIDE

FUNCTIONS

SUGGESTED PLACEMENT

ABOUT THE PRODUCT

METHODOLOGIES

OUR METHODOLOGY

MARKETING PLAN

SCHEDULE PLAN

O8O91O11121314

THE PROBLEMMOST PEOPLE FAIL TO GET ROUTINE MEDICAL CHECKUPS.

IN TODAY’S LIFE.

- DESPITE THE EASY TASK, MANY PEOPLE SKIP IT AND SOMETIMES SUFFER THE CONSEQUENCES AS A RESULT.

BUSY LIFESTYLE

FEAR EXISTING TOOLS

QUEUING

AGE MONEY$

LIFE PROBLEMS

YOU CAN USE IT ANYTIME,

KIDS CAN SEE IT IN A FUN WAY.

ANYWHERE.

A ONE FOR ALL HEALTH DEVICE

PROBLEMSOLVING

$

FROM A YOUNG AGE, ONE GET

BASIC CHECK-UPS CAN BE MADE

USED TO HEALTHY CHECKS-UPS.

GOING TO THE DOCTOR

HOME AND AVOID QUEUE.

WHEN RESULTS ARE NEGATIVE.

PROBLEMSOLVING

FACTS + RESULTS

AGE CATEGORIES

SURVEY

AGE 13-19

AGE 60+

AGE 20-39

AGE 40-59

ROUTINE HEALTH CHECKUPS

YES

NOFACTS + RESULTS SURVEY

WHAT HOLDS PEOPLE BACK

OTHER

BUSY LIFESTYLE

THE DOCTOR

MONEY

QUEUING

CLINIC AMBIENT

THINK THEY ARE HEALTHY

FACTS + RESULTS SURVEY

MOST IMPORTANT CHECKUPS

OTHER

BLOOD PRESSURE

GLUCOSE

HEART RATE CHOLESTEROL

FACTS + RESULTS SURVEY

A PRODUCT WITH GOOD AESTHETICS IS CHOSEN TO BE TRANSFORMED INTO AN INNOVATIVE PRODUCT.

DESIGN BRIEF

BRAINSTORMING AND RESEARCH ABOUT EVERYDAY PROBLEMS IN SOCIETY AND ASPECTS IN LIFE WAS CARRIED OUT. THE OUTCOME PROVED THAT MOST PEOPLE FAIL TO GET ROUTINE MEDICAL CHECKUPS, DESPITE THE EASY TASK. MANY PEOPLE IGNORE CHECKUPS AND SUFFER THE CONSEQUENCES. ALTHOUGH DEVICES TO HELP OUT ALREADY EXIST, THERE IS NO PRODUCT THAT CAN DO ALL THE TESTS AT ONCE. WE DECIDED TO CREATE A PRODUCT THAT IMPROVES A LIVING.

THE PLAN IS TO COME UP WITH AN INNOVATIVE, LIGHTWEIGHT, EASY TO CARRY & TIME SAVING HEALTH DEVICE. RESEARCH ABOUT DIFFERENT METHODOLOGIES WAS DONE IN ORDER TO FIND THE MOST EFFECTIVE METHOD TO BE APPLIED TO OUR SCENARIO.

DESIGN BRIEF CONT...

THE IDEA IS PRESENTED TO GET FEEDBACK ABOUT THE PRODUCT. PLANNING IS DONE TO FIND THE RIGHT PRODUCT SOLUTION & DESIGN. THE PRODUCT IS TO BE CREATED ACCORDING TO THE AGREED PLAN.

IN ORDER TO CREATE A SUCCESSFUL PRODUCT, THE RIGHT MARKETING METHOD IS TO BE APPLIED. DIFFERENT MEDIA WILL BE USED TO STRONGLY MARKET THE PRODUCT DIRECTLY TO IT’S SECTOR AND TARGET AUDIENCE - MAINLY HOMES, CLINICS AND HOSPITALS.

THE MARKETING PLAN TO BE USED INCLUDES; MEDIA COMMERCIALS, LEAFLETS TO BE DISTRIBUTED IN HEALTH CLINICS, HEALTH MAGAZINES, A FACEBOOK CAMPAIGN & PRINTED MEDIA. THE STRATEGY MARKETING OF THE PRODUCT WILL BE PRESENTED.

16+ MALE / FEMALE

DESIGN BRIEF CONT...

AN EVALUATION WILL BE DONE BY TESTING THE PRODUCT AND ITS FEEDBACK. THIS WILL BE PROVEN BY ANALYSING INDIVIDUALS USING VARIOUS MEDIA ex. INTERVIEWS & QUESTIONNAIRES. THE PRODUCT IMPROVEMENT SHALL BE DISCUSSED & ACHIEVED.

A FINAL PRESENTATION WILL BE HELD TO PRESENT THE FINAL OUTCOME, ITS DESIGN METHOD, PACKAGING, MARKETING AND ADVERTISING.

DESIGN BRIEF CONT...

SKETCHES AND IDEATION

H E A L T H D E V I C E

IRRESISTIBLYFUTURISTIC

EASY TO CARRYLIGHTWEIGHT

SLIM

SLEEK

1cm

5.5 cm

PROJECTION LASER

GLASS SURFACESPEAKER

LASER SCAN

SURGICAL STEEL

CHOLESTEROL 5.0

mmol/L HEART RATE 70bpm TEM

PERA

TURE

37O C CHOLESTERO

L 5.0m

mol/L HEART RATE 70bpm T

EMPE

RATU

RE 37

O C

LASER PROJECTION

VOICE RESULTS

FRONT BACK

FUNCTIONSMINIMALISTIC

& USER FRIENDLINESS

NOT CHARGED

CHARGED

GLASS

SURGICAL STEEL

LASER

SIDE VIEWS

PRODUCT

O2 DEVICE MUST BE GENTLY HELD ON ANY PART OF THE BODY TO START FUNCTIONING.

O3 AFTER IT ROTATES THREE TIMES, ONE MUST PUT THE DEVICE ON A FLAT SURFACE.

O1 THE DEVICE IS SWITCHED ON BY HOLDING ITS SURFACE FOR 3 SECONDS.

FUNCTIONALITY

PRODUCT

O5 TO TRANSFER DATA, ONE MUST ACTIVATE ANY BLUETOOTH GADGET.

O6 THEN IT CAN BE PLACED BACK ON ITS DOCK WHICH MAY ALSO SERVE AS A CHARGER VIA INDUCTION.

O4 THE DEVICE STARTS PROJECTING RESULTS THROUGH LASER FOR VISUAL AND AUDIO.

FUNCTIONALITY

ON THE ARM

NEAR THE HEART

OPTION 2

OPTION 1SUGGESTED PLACEMENT ON

THE BODY

THE METHODOLOGIES

INPUT

OUTPUT

PROBLEM DEFINITION

DESIGN PROCESS

ANALYSIS

ANALYSIS OF THE PROBLEM

PRODUCT DESIGN SPECIFICATION

SYNTHESIS

DEVELOPING ALTERNATIVE SOLUTIONS

CHOOSING A SOLUTION

EVALUATION

MODELLING AND PROTOTYPES

TESTING AND EVALUATING

APPLYING PRODUCT DESIGN METHODS TO MEDICAL CARE DEVICESASH CETIN

- CRITICAL THINKING- OBSERVATION- DEFINITION OF THE PROBLEM- IMAGINATIVE SOLUTIONS TO SOLVE THE PROBLEM- CREATING A PROTOTYPE- GOALS TO ACHIEVED

DESIGN THINKING

THE METHODOLOGIES

- DEFINITION

- DIVERGENCE

- TRANSFORMATION

- CONVERGENCE

TOWARD A SYSTEMATIC APPROACHMATT COOKE

THE METHODOLOGIES

-

Definition- Define Design Problem- Is the problem significant? Can visual communications contribute to its reduction?- Define causes of problem- Define target Audience

Divergence- Begin divergent search- Gather quantitative Data- Gather qualitative data- Visually research target- Enhance design problem- Agree design objectives- Agree channels of distribution- Are channels effective to research target?

Transformation- Design prototype graphics- Test on members of target- Are graphics appropriate?- Test in small scale environment- Was the test successful?- Re-valutae design objectives

Convergence- Roll out full scale- Messure effectiveness- Recomanded improvment

1. DECIDE PRODUCT

2. DEFINE PROBLEM

3. DEFINITION CAUSES OF THE PROBLEM

4. COME UP WITH IMAGINATIVE SOLUTION TO SOLVE THE PROBLEM

5. DEFINE TARGET AUDIENCE

6. GATHER QUANTITATIVE AND QUALITATIVE DATA

7. AGREE ON PRODUCT AND DESIGN

8. THINK ABOUT MARKETING METHODS

9. CREATE PROTOTYPE

1O. CREATE MARKETING AND ADVERTISING

11. MEASURE EFFECTIVENESS

12. RECOMMEND IMPROVEMENTS

OUR DESIGN METHODOLOGY

MEDIA COMMERCIALS

BILLBOARDS

FACEBOOK CAMPAIGN

HEALTH MAGAZINES

PRINTED MEDIA

BROCHURES

MARKETING PLAN

OCTOBER

SCHEDULE PLAN

NOVEMBER DECEMBER JANUARY

OF DESIGN METHODOLOGY

WEEK 1

WEEK 2

WEEK 3

WEEK 4

WEEK 1

WEEK 2

WEEK 3

WEEK 4

WEEK 1

WEEK 2

WEEK 3

WEEK 4

WEEK 1

WEEK 2

2O12 / 2O13

OCTOBER

- DEFINE PRODUCT TO USE.

- COME UP WITH IMAGINATIVE SOLUTION TO SOLVE

- DEFINE TARGET AUDIENCE.

- THINK ABOUT MARKETING METHODS.

- DEFINE THE PROBLEM & ITS CAUSE.

- GATHER QUALITATIVE AND QUANTITATIVE DATA.- AGREE ON PRODUCT AND DESIGN.

WEEK 1

WEEK 2

WEEK 3

WEEK 4

2O12

THE PROBLEM.

NOVEMBER

- CREATE PROTOTYPE

- CREATE MARKETING & ADVERTISING

WEEK 1

WEEK 2

WEEK 3

WEEK 4

2O12

DECEMBER

- MEASURE EFFECTIVENESS

WEEK 1

WEEK 2

WEEK 3

WEEK 4

2O12

JANUARY

- RECOMMEND IMPROVEMENTS

- PRESENT PRODUCT

WEEK 1

WEEK 2

2O13

THANK YOUQUESTIONS?