corporate identity/2 8/02/05 14:18 page 1 - pierre...
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ГРАФИЧНИ СТАНДАРТИ • CORPORATE IDENTITY
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ЛОГА • LOGOTYPE • 1
LH-ITV PANT280C.epsPANTONE™ VERSION OF HORIZONTAL LOGOTYPE
LH-ITV QUADRI.epsSEPARATED VERSION OF HORIZONTAL LOGOTYPE
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LH-ITV BLACK.epsBLACK VERSION OF HORIZONTAL LOGOTYPE (OVERPRINT)
LH-ITV WHITE.epsNEGATIVE VERSION OF HORIZONTAL LOGOTYPE
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ЛОГА • LOGOTYPE • 2
LV-ITV PANT280C.epsPANTONE™ VERSION OF VERTCAL LOGOTYPE
LV-ITV QUADRI.epsSEPARATED VERSION OF VERTCAL LOGOTYPE
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LV-ITV BLACK.epsBLACK VERSION OF VERTCAL LOGOTYPE (OVERPRINT)
LV-ITV WHITE.epsNEGATIVE VERSION OF VERTCAL LOGOTYPE
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ЛОГА • LOGOTYPE • 3
USE OF LOGOTYPE VERSIONS ACCORDING TO BACKGROUND COLOURS AND DENSITIES
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USE OF LOGOTYPE VERSIONS ON PHOTOS
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CORPORATE TYPOGRAPHY
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLNOPQRSTUVWXYZ0123456789
abcdefghijklnopqrstuvwxyzABCDEFGHIJKLNOPQRSTUVXYZ0123456789
abcdefghijklnopqrstuvwxyzABCDEGHIJKLMNOPQRSTUVWXYZ0123456789
абвгдежзийклмнопрстуфхцчшщьюяАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЬЮЯ0123456789
‡·‚„‰ÂÊÁËÈÍÎÏÌÓÔÒÚÛÙıˆ˜¯˘¸˛flÄÅÇÉÑÖÜáàâäãåçéèêëíìîïñóòôúûü0123456789
‡·‚„‰ÂÊÁËÈÍÎÏÌÓÔÒÚÛÙıˆ˜¯˘¸˛flÄÅÇÉÑÖÜáàâäãMçéèêëíìîïñóòôúûü0123456789
HELEN BG CONDENSED HELEN BG NORMAL HELEN BG BLACK
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ВИЗИТКА • STATIONERY • 1
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ВИЗИТКА • STATIONERY • 1
BUSINESS CARDS
BUSINESS CARD SIDE A - BULGARIAN
BUSINESS CARD SIDE B - ENGLISH
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LETTERHEADS
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ВИЗИТКА • STATIONERY • 2
WRITING CARDS
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ENVELOPPES
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ВИЗИТКА • STATIONERY • 3
FOLDER COVERS
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FOLDER COVERS WITH PARTNERS
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ПРОМОЦИОНАЛНИ СТАНДАРТИ • PROMOTION DEVICES •1
ADVERTISING PAGE TEMPLATE
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ADVERTISING PAGE SAMPLE
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ПРОМОЦИОНАЛНИ СТАНДАРТИ • PROMOTION DEVICES •2
ADVERTISING PAGE SAMPLE
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ADVERTISING PAGE SAMPLE
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ПРОМОЦИОНАЛНИ СТАНДАРТИ • PROMOTION DEVICES • 3
PROMO A4 UP.epsBACKGROUND: MAGENTA 60 / YELLOW 100 • STRIPES: MAGENTA 40 / YELLOW 100LARGE 4 mm + inside 210 mm + 4 mm • THICK (top to bottom) 4 mm + inside 36 mm
PROMO A4 LOW.epsORANGE BACKGROUND: MAGENTA 60 / YELLOW 100 • LARGE 4 mm + inside 210 mm + 4 mm • THICK 15 mmWHITE STRIPE: LARGE 4 mm + inside 210 mm + 4 mm • THICK 2.5 mmBLUE BACKGROUND: LINEAR GRADIENT (top to bottom) FROM CYAN 100 / MAGENTA 100 / BLACK 20, TO CYAN 100/ MAGENTA 60• LARGE 4 mm + inside 210 mm + 4 mm • THICK (top to bottom) inside 30.5 mm +4 mmWIDTH OF BLUE STROKES (CYAN 100 / MAGENTA 100 / BLACK 20): 1ptLOGO: WHITE HORIZONTAL VERSION
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TEXTS CENTERED OVER ADS PHOTOS SHOULD BE SUSTAINED WHEN NECESSARY BY A SLIGHLY DARKER SEE-THROUGH BACKGROUND MAKING THE READING OF WHITE TYPE EASIER. ON SAMPLE ABOVE, THE WHITE SLOGANIS SUSTAINED BY A 33% OPACITY BLACK SHADE.
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INTERNET SITE • PAGE HEADER SAMPLE
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4/3 TV SPLASH SCREEN SAMPLES
4/3 SPLASH SCREEN 1
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4/3 SPLASH SCREEN 2
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БЕЛЕЖКИ • NOTES
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