Complete spectrum of printing solutions

Corporate Profile

2 MacHOUSE | 2012

In short

Next year MacHOUSE will turn 20. We have achieved a lot, but we are not going to stop. We are grateful to all of our partners. And we’ll be glad to meet new partners to spend the next 20 years with.

If you are looking for a way to quickly and efficiently go on the market of Ukraine, we offer you co-operation with MacHOUSE, the company that knows the direct path to the heart of Ukrainian print houses.

Please take a look at our company profile. And let us start working together!

Dmitriy Yashanov, General Director, MacHOUSE

Our mission is to satisfy the needs of Ukrainian media and packaging market in the most innovative products and latest technologies. We enjoy what we are doing together!

Our Mission:

3MacHOUSE | 2012

Name MacHOUSE – leading systems integrator of the complete range of technical solutions for the national market of media and packaging

Headquarters Kyiv, Ukraine

Regional offices Dnipropetrovsk, Donetsk, Kharkiv, Odessa, Republic of Crimea, Western Region of Ukraine

Date of establishment August 6th, 1993

Number of employees 160+ specialists: 60 in the sales, 20 in the service center, 10 in marketing department, 60 in branch offices, the rest in financial service, logistics, and administration

Business Profile Graphic arts (prepress, printing, and finishing), digital printing, flexographic equipment, consumables, video and audio solutions

Organization memberships American Chamber of Commerce, Ukrainian Graphic Arts Association, Ukrainian Flexographic Association, Ukrainian Newspaper Club

MacHOUSE Today – the largest systems integrator that:

• Offersthecompleterangeofsolutions(includesconsumables, hardware, software and services) for building up complex projects of all levels

• Suggeststhewaysofthecustomer'sfuturedevelopment

• Performsthecompletecycleofwork:fromdesignandelaboration of a project to its implementation and maintenance

• Selectssolutionsthatideallysuitthecustomer'sneeds and requirements

• Ensuresqualityandreliabilityduetotheuseofstate-of-art and proven technologies

• Aimstobethenumberonesupplierofintegratedprinting solutions

Oleg Novitskiy, (Ukrainian Media Company):

We have been working with MacHOUSE since 2005. It all started with the purchase of a CityLine Express 35 newspaper press. Later, we installed two similar presses as well as two СtP devices by ECRM and finishing equipment. MacHOUSE is a supplier that always tries to completely fulfill its commitments. I would like to emphasize how well the company's service department works. Recently, MacHOUSE service technicians 'coupled' and synchronized the two of our web presses brilliantly.

Vladimir Nesterenko, (Novy Mir):

We have been working with MacHOUSE for about seven years; we purchased almost all our web offset equipment and a CtP system from them. I would describe the way this company works in the following words: «They know how to sell.» The flexibility in their interaction with a customer that makes them stand out among competitors is worth special mentioning.

Andrey Litvakov, (Tavrida):

We have been acquainted with MacHOUSE for eight years already. First we met at a presentaton of prepress solutions organized by them. We have never parted since then. It is not easy to speak about something in particular as absolutely everything in our partnership is perfect. They are a doubtlessly reliable partner.

Spectrum of Success

Customers' Impressions

1993Creation of the company MacHOUSE

2001Installation of the first Newsline 30 web offset printing press

1995Establishment of Pre-press department

1996Installation of the first CtF system

1998Installation of 17 CtF systems during a year

1994Installations of the first desktop publishing systems at a number of leading Ukrainian newspapers

1999Establishment of Printing and Finishing Equipment department

1997Establishment of Consumables department 2000

Installation of the first 2-color Hamada press

2002Installation of the first HP Indigo digital printing press in Ukraine

4 MacHOUSE | 2012

Yuri Palamar, (Infoprint ):

We have been working with MacHOUSE since 2005. This is a productive and stable proven partnership. We realized a series of large-scale projects together; the installation of sheetfed offset equipment (Hamada, KBA-Grafitec). We also purchased an X-Rite IntelliTrax autoscanning densitometer. My assessment of the company's Printing Equipment Sales Department and Service Center is extremely high; they are the specialists of high professional level, always ready to help.

Oleg Svirko, (Megapoligraf ):

We have been partners with MacHOUSE since 2001. I constantly keep track of how this team works and if I don't find something like that in my company I feel a bit jealous aghast. I like everything about this company; the team, the way its work is organized, its dynamics and the aspiration every specialist is the part of. MacHOUSE makes me feel delighted.

Yuriy Surovtsev, (Visti Newspaper Editorial Chief Technologist):

Consumer co-operation enterprise Visti Newspaper Editorial has been a partner to MacHOUSE since 1996. Our partnership began with the installation of equipment and software for an editorial and printing complex as well as supplies of related consumables. Visti Newspaper Editorial considers its partnership with MacHOUSE seminal and mutually beneficial. We are quite impressed by the company’s ambition to satisfy their customers’ needs and to solve financial and technical issues of the editorial’s production base.

2007Re-branding of the company

Apple direction becomes a separate project – m-house retail network

2003Department of wide-format solutions evolved into PaperHOUSE company

2009The first HiLine press installed

2011Opened representative offices in the Crimea and Western Ukraine

2005Establishment of Flexo Printing department

2008Newspaper MacHOUSE NEWS named The Best Corporate Media

The first session of Newspaper Club held together with UAPP

2010Supplied first solutions for optimization of mailing by Pitney Bowes

2012New style of MacHOUSE NEWS corporate newspaper

5MacHOUSE | 2012

to b

e con

tinue

d...

6 MacHOUSE | 2012

• weboffsetpresses(Manugraph)

• sheetfedoffsetpresses(Sakurai)

• awiderangeoffinishingequipment (Shanghai Electric, Schneider Senator, Purlux, TPE, C.P. Bourg, etc.)

• printingautomationsystems(Technotrans)

Systems Integration: from elaboration of production modernization and development plan and the choice of the most acceptable funding conditions to equipment installations, startup, and maintenance.

Printing Systems Department

Prepress Systems Department

Control and Measuring Equipment Department

• CtPsystemsfornewspaper and commercial printing (AGFA, ECRM)

• digitalplateprocessors(AGFA,Glunz&Jensen)

• imagesettersfornewspaper and commercial printing (ECRM)

• solutionrestorationsystems(CSRS)

• screeningtechnologies(AGFA)

• prepressworkflowautomationsoftware (AGFA, Dynagram, LithoTechnics, ECRM)

• colorproofingsystems(AGFA,DuPont)

• colormanagementequipmentandsoftware (X-Rite)

• calibrationscalesandtables(Munsell ColorChecker)

• pressuremeasurementsystems(NIP Control)

• mounting&viewingequipment(Just Normlicht)

• colorguides(Pantone)

Integrated solutions for: monitor and printer сalibration, print unit profiling, prepress management, ink recipe creation.

MacHOUSE is the undisputed leader by the number of newspaper press installations at the market of Ukraine

MacHOUSE is the market leader by the number of CtP installations (2000-2011)

Dynamics of growth of the department's turnover in 2009-2012

76% 28%

Spectrum of Products

2009 2010 2011 2012 (planned)

+26% +17%

+50%

7MacHOUSE | 2012

• full-colordigitalprintingsystems(Xerox, Presstek)

• finishingequipment(Morgana,Kisun, Petratto)

• equipmentformakingphotobooks (Photobook Technology)

• solutionsformailingoptimization (Pitney Bowes)

• laserengraving,cutting,andmarking equipment (GCC)

• consumablesfordigitalprinting

MacHOUSE offers the complete range of solutions for high quality digital finish.

Digital Systems Department

Consumables Department

Flexo Printing Systems Department

• sheetfedandweboffsetinksand varnishes (Huber Group)

• prepressandprintingchemicals, special products (VARN, AGFA)

• analoganddigitaloffsetplates(AGFA, Prima)

• offsetblankets,dampeningroller cases (Day International, HDP)

• promptprintmanagementscales (FOGRA)

• finishingproducts(HeinrichErdmann)

• automatedwashblankets(KYT)

• narrowwebflexopresses(Edale)

• platemakingsolutions

• inksandvarnishesforflexoandrotogravure (Budin Akarca)

• plates,aniloxrollers,anddoctorblades

• plateandaniloxrollerwashes

• double-sidedadhesivetapes(BiEsse)

Flexo Printing Systems Department is the youngest and the most quickly growing of MacHOUSE's departments.

15%

In 2011, MacHOUSE holds 15% market share in the consumables segment of Ukraine

New Challenge of the companyDynamics of growth of the department's turnover in 2009-2012

2009 2010 2011 2012 (planned)

+19%

+70%+38%

8 MacHOUSE | 2012

Spectrum of Advantages

1. Financially stable holding, proven by annual audit and credit rating report

2. Long-term relationships with suppliers, which are global leaders in their respective industries

3. Supplier of the first choice for a broad customer base that includes largest publishing houses, printers, advertising agencies, design centers, TV channels, and production studios

4. Professional team of specialists

5. A well-developed logistics system

6. Our own service center

7. Vigorous promotion at the market of Ukraine

Service Center• warrantyandpost-warranty

servicing of prepress, printing, finishing, digital, and flexo equipment

• testinganddiagnosticsofcustomer’s equipment

• equipmentre-furnishingandrestoration

• balancingandcommissioning

• equipmentdismantling,assembling, and transportation

• customertrainingandconsulting

More than 12 highly qualified engineers. Wide range of spare parts and consumables in stock. Our own vehicle fleet for emergency service aid. Quality support during the whole lifespan of the equipment. MacHOUSE Service Center is the largest service center in Ukraine.

9MacHOUSE | 2012

MacHOUSE is a Newsmaker!MacHOUSE NEWS newspaper is a powerful tool for communication with customers and for advertising both our suppliers and their products.

MacHOUSE NEWS is one of the most effective and innovative marketing projects. The first issue of the newspaper appeared in September 2002 and it quickly became popular among readers.

The newspaper is issued 6 times a year; its 2000 copies are distributed via direct mail to our key customers.

Being a leader is a huge responsibility to our customers, partners, and suppliers. Therefore, MacHOUSE pays great attention to marketing activities:

• StudiesofUkraine'sgraphicarts market

• Elaborationofbrandpromotion plans

• PlacingadvertisingandPRmaterials in profile editions and guidebooks

• Activeparticipationinspecialized trade shows; holding seminars and meetings

Marketing Activities

TeamThe chief value for MacHOUSE is its team of highly qualified specialists that improve their professional level constantly.

We are a strong and united team, working for common results i. e. quick and quality satisfaction of our customer's needs and requirements.

The company’s corporate website is the source of the most up-to-date and requested information.

Monthly audience: more than 15000 visitors. Quotation Rating – 220!

10 MacHOUSE | 2012

Spectrum of Activities

Ukrainian Newspaper Club

Football Tournament

Newspaper Club is the joint initiative of MacHOUSE and the Ukrainian Periodicals Publishers Association (UPPA). The main purpose of the creation of Newspaper Club is providing an opportunity of professional

communication, discussing everyday problems of the industry, searching for joint solutions to these problems, and getting qualified expert consulting form the invited participants and specialists.

MacHOUSE, Michael Huber Ukraine, and Dyrektor Typografii magazine organized the first football tournament among graphic arts companies

11MacHOUSE | 2012

Tradeshows

Seminars & Dealer Meetings

MacHOUSE is a regular participant of Ukrainian industry exhibitions both in Kyiv and in the regions, such as: Poligrafiya, T-REX, Upakovka&Etiketka, etc.

Leading specialists of the company visit major international graphic arts tradeshows.

MacHOUSE actively uses all tools of marketing promotion for it’s own trademark, products and services. For that, the company arranges seminars and conferences with various themes: starting from general presentation of technologies, products, materials and

equipment up to presentations and open-houses of certain products. Such events are often prepared together with vendors. The seminars are very popular with the clients and they are always packed with representatives of the respective market directions.

MacHOUSEoffice 209, 48 Deghtyarevskaja Str., Kiev, 04112, Ukrainetel.: +380 44 461 7882, 494 3810fax: +380 44 494 3820e-mail: info@machouse.uawww.machouse.ua

machouse.ua