Ashwani Singla MD & Chief Executive, Asia

asingla@ps-b.com M: + 91 9811075843

Shefali Khanna

Director Marketing & Business Growth skhanna@ps-b.com

M: + 91 9711118615

ABOUT PENN SCHOEN BERLAND

Penn Schoen Berland (PSB) is a ‘Global Research based Strategic Communication Advisory’ that brings the lessons learnt from its campaign trails into the board room to help companies negotiate some of their toughest corporate image & corporate affairs challenges. For over thirty years PSB has used research to leverage unique insights about public opinion, to give our clients a competitive edge. PSB serves Fortune 100 Corporations, leading Hollywood Studios and has helped elect over 30 Presidents and Prime Ministers around the world. PSB South Asia office was established early 2011 in Gurgaon and serves a blue-chip clients comprising leading Indian transnationals and multinational corporations operating in the Indian Sub-continent. It has also helped design winning campaign strategies for leading candidates across several State Assembly elections. Ashwani Singla, MD & CEO, Asia who was formerly the CEO of Genesis Burson-Marsteller (GBM) & Board Member, Burson-Marsteller, Asia Pacific leads the office. PSB is a part of Y&R Brands and WPP (NASDAQ:WPPGY).

GLOBAL FIRM WITH A BOUTIQUE FEEL Our Global Network Our offices across United States, UK & India include over 200 consultants with a sophisticated in-house infrastructure and the capability to conduct work in over 90 countries. Each office across the world is connected and fully equipped to provide our suite of services. We serve our global clients seamlessly across our offices often working through multi-disciplinary teams.

OUR DIFFERENCE Our ‘3i campaigns’ approach that understand & help mould public opinion more effectively Driven by Insights, Integrated across multiple stakeholders and focused on Impacting business outcomes. Our ‘best-in-class talent’ that brings not only informed perspectives but also get the job done Bring deep expertise to our clients “THE MEDIA CENTRE” & “THE POLICY GROUP” Our ‘unagency’ approach to managing our engagements Seasoned leaders work hand on with the brightest minds committed to programme. We don’t maintain time sheets! Our ‘one firm’ approach to bring the best of our learning to local use Best-in-class and focussed to deliver the best possible integrated corporate image and/or corporate affairs campaign

OUR SERVICE QUALITY PROMISE

We have earned a reputation of helping our clients find solutions to some of their toughest challenges. This is possible because only the brightest minds come to work at Penn Schoen Berland, remaining focused on impacting business outcomes in a positive way. Our approach to our work ensures the highest level of consistency during every phase of our engagement with you. You have access to the most efficient and reliable capabilities in the industry, a fitting complement to our innovative approaches and methodologies. You can count on our approach to provide you with the insights & ideas that you can rely on in the most critical and time-sensitive situations.

CH

ALL

ENG

E

AD

VA

NTA

GE

Understand the Situation

Generate Insights on

Stakeholders

Use Insights to

shape Messages

Shape

Strategies to deliver Messages

Monitor & Measure Impact

The value of our work to our clients is not the technology we use, the methodologies we have or the price they pay. It is the value they get out of the advice we give. That advice has to be always incisive, always actionable, and always backed by empirical evidence. That’s the PSB Way.

ASHWANI SINGLA MD & Chief Executive, Asia

OUR SERVICES Segmentation Image Management

Our unique research based approach neutralizes the issues that hurt you, finds issues on which you can build majorities and amplifies the messages that work. We are experts at finding the right message for the right audience and delivering it through the right medium. We go beyond the basics to develop and implement strategic corporate image management programmes that aim to win the hearts and minds of your stakeholders. This is why corporations trust us as their strategic advisors with their toughest challenges.

Our unique approach to segmenting Bizfluential™ audience closes the gap between strategy and execution to deliver the maximum impact in “moving-the-needle” of perception. Our proprietary Neuro Personality Poll goes beyond regular segmentation to generate in-depth profiles for each group allowing us to give crisp recommendations about the issues that resonate with each audience segment.

POLITICS CORPORATE ENTERTAINMENT

CORPORATE AFFAIRS

IMAGE MANAGEMENT

CRISIS & ISSUES MGT

POSITIONING & MESSAGING

SEGMENTATION

COMPETITIVE ADVANTAGE

We’re so good at it that Time Magazine dubbed us as

Masters of The Message. We develop your company’s

messages based on extensive competitive analysis and

testing. We use forward-looking scenarios to

understand how your messages will resonate vis-à-vis

competitors within different audience segments. Our

regression analysis has confirmed that no other

research method is as predictive of actual market

performance.

Positioning & Messaging

Corporate Affairs

We help you cultivate, analyse and move your ideas into achievable, defendable and workable policy solutions that get the attention of policymakers. We help you make strategic decisions based on qualitative and quantitative information. Our Policy Group experts not only help you understand the mind of the government but also help you build advocates creating an ethical and effective information based corporate affairs programme.

Crisis & Issues Management

Our aim is to minimise the impact of a foreseeable event and to plan for how the organisation will resume normal operations after the crisis. We begin by assessing your crisis communication preparedness. Then we determine what the impact would likely be under “worst case” conditions, and what you need to do to close the gap between where you are today and where you need to be to optimize recoverability and business continuity. We have developed a highly efficient crisis management process that uses research to ensure that your response to a crisis is the most effective one possible.

STR

ATE

GY

Our Leadership Team

Ashwani SINGLA, MD & Chief Executive, Asia

Over two decades of experience has seen him counsel MNCs, Indian enterprises and the emerging Indian MNCs across a wide range of sectors, helping them negotiate some of their toughest communication challenges. Previously, Ashwani was the Chief Executive of Genesis Burson-Marsteller and is a member of the Asia Pacific Board of Burson-Marsteller Worldwide. He is also a member of National Committee on Marketing of the leading industry body CII for the year 2012-2013.

Chintamani is a specialist in brand and market strategy and has advised clients in diverse categories, including telecom, automotive, financial services, FMCG and corporate brands. In his 37 years in advertising and media, he has worked with major global advertising agency networks including Lintas (now Lowe), Ogilvy & Mather and McCann, and in news broadcasting

Ashish RASTOGI, Director

Ashish has diverse experience on local, regional and global levels spanning different industries in conceptualizing, designing and managing research assignments. Multinationals have gained from his experience in improving their brand image and overall corporate equity by providing actionable insights. Last he held a senior leadership role in a reputed research & analytical firm in India

Suvir PAUL, Director

Suvir has been a trusted counsellor to a range of blue-chip clients across diverse sectors. He has helped steer the communication effort of his clients through some of the most high profile crises in India. Previous to joining PSB, he led the Corporate Practice of a leading Public relations firm in India.

Sharada ADHIKARI SHARMA, Director

Experience in researching stakeholder psyche and behaviour, Sharada brings a business managers outlook to driving the capability development in the firm. With the ultimate aim of delivering the kind of service excellence not experienced in the industry before, Sharada also focuses on establishing both people and process excellence.

Shefali KHANNA, Director

Shefali brings over a decade of experience in sales and corporate communication to the firm and focuses on not only generating business opportunities for the firm but also cementing alliances and partnerships that help the firm offer strategic communication solutions that help client win. Shefali also oversees the building and nurturing of the PSB brand in the region.

OUR SENIOR COUNSELORS

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Ravi brings close to four decades of experience in corporate advertising, corporate image management and

investor relations to PSB. He has a wealth of experience in managing campaigns for IPOs, FPOs and bonds for

blue chip corporations. He also has significant experience with state governments, PSUs and political parties

Ranga is an advisor in the Pharma Industry in the areas of Mergers, Acquisitions, Business Strategy /

Restructuring and Intellectual property Rights. He was the MD of Wyeth Limited subsidiary of Wyeth USA for

over a decade. In recognition of his contribution to the industry, he has been adjudged as the 33rd most

influential person in the Global Pharmaceutical Industry by World Pharmaceutical Frontiers in 2009.

RAVI AURORA, Corporate & Financial Communication

RANGA IYER, Pharmaceuticals

CHINTAMANI RAO, Vice Chairman

OUR CENTRES of EXCELLENCE

The Media Centre Staffed by seasoned former journalists, our Media Centre experts provide you with the most pertinent insights to deliver the maximum impact of your media engagement programme.

SUNIL RAGHU, Director Sunil is journalist with decade and a half of experience in newswires, print and TV news rooms. Having worked with The Economic Times, CNBC-TV18, Mint (WSJ), Dow Jones Newswires and ET NOW, he has covered general and sector specific beats.

The Policy Group Staffed by former senior bureaucrats, our Policy Group experts not only help you understand the mind of the government but also help you build advocates creating effective information based advocacy programme.

ASHOK KAPUR, Head - The Policy Group Superannuated in Jan 2011 as Sp Secretary, Cabinet Secretariat, GOI. During his 36 year career span he held numerous top charges and headed the Personnel and Admin Depts and the Price Negotiation Committee of the Cabinet Secretariat.

JAIDEEP SINGH

A career spanning four decades across a spectrum of Indian organizations and MNC’s Jaideep has extensive experience of managing Corporate Affairs, Corporate Relations & Communications, Government and Community Relations.

OUR PARTNERS

Adept is a young and highly innovative creative agency full of passionate individuals who’d like to paint the world with colors on the bright side, imagination on the wild side, and advertising is on the art side. It has brands that can’t wait to tell a story, products that want to look good, and most importantly, it has room for an agency that believes in the Return on Imagination.

Puretech Internet an online marketing solution provider specializing in Digital Marketing & Web Solutions. Digital Marketing offerings include Search Marketing, Social Media Marketing, Online Reputation Management, Digital Audits, Online Public Relations, and Content Services. Award winning Web Solutions include Web Strategy, Design, Content Management System and development along with Web based application development.

Impact Research and Measurement is a leading media measurement and analytics service provider in India. It conducts secondary media research to help companies analyse their media presence and facilitates companies in identifying the impact of their media relative programmes.

VIA Media Health has evolved to be a Comprehensive 360° Healthcare Communication Service Provider. The range of

services includes Healthcare PR & Advocacy, Medico Marketing & Medical Communication, Public Health Communication,

Events and Innovative Media Development. VMH provides life sciences and healthcare client’s communication solutions to

both engage consumers and motivate professionals.

Rivet Design Studio creates sound strategic design solutions that range from brand identity development

to environmental graphics to digital communication. In its four-year existence, Rivet has successfully

completed 150+ projects in India and overseas. Their client roster includes over 40 marquée

multinationals, with a presence in sectors like technology, healthcare, retail, financial services, F&B, real

estate, media, and FMCG.