How to grow like Canva Andrianes Pinantoan I VP of Growth at AirTasker andFormer Head of Growth, Canva

Growth is the lifeblood of every company and Andre Pintantoan is

widely considered Australia’s top growth marketer. He developed

and led strategies to grow Canva to more than 10 million users,

resulting in the company receiving 'unicorn' status and has

consulted to other highflying successes such as Tyro and

Spaceship. Every business is unique and every growth strategy is

different. In this one-day, small-group workshop, you will learn

from the best and work with Andrianes to develop sustainable

repeatable strategies to grow your business.

Course Overview

A framework to explore and analyse different customer

acquisition channels and identify which are suitable for your

business.

Understand how to develop ads that work and use SEO, SEM,

content marketing and social media to grow quickly.

A high-performing on-boarding channel to activate your new

customers. You’ll learn to use customer research and data to

find your ‘aha’ moment and identify where and why customers

drop off.

A plan to increase your customer retention metrics using CRM

to segment user messages.

An understanding of the strategy behind customer referrals and

develop tactics to increase the viral coefficient of your business.

The ability to structure your company so that every team

member is focused on growth.

Course Outcomes

Andrianes Pinantoan is currently VP of Growth at

Airtasker. He was previously Canva's first Head of

Growth at Canva, where he helped the company

grow from start-up to unicorn status. His strategies

increased Canva’s activation rate by 50%, retention

by 35% and his acquisition channel and referral

programs drive millions of new customers to

sign-up for Canva every month. Andrianes has

consulted to many of Australia’s most successful

start-ups including Tyro, Space Ship, Pocketbook

and Open Colleges.

About Andrianes Pinantoan

Suitable forEntrepreneurs and lead marketers who are ready to

develop an advanced growth strategy for their

business.

Investors, directors and advisors who want to learn

how to better support companies think about and

plan their growth strategies

If you have any questions about this course or would like to make a group booking,please email hello@zambesi.com

How to grow like CanvaAndrianes PinantoanI VP of Growth at AirTasker and Former Head of Growth, Canva

Learn how to discover your Growth Northstar

Learn the growth-related metrics and how to calculate them

Learn basic analytics and research methodology

Course CurriculumModule 1: What is Growth? How to define and measure growth for your startup

Learn the different channels to acquire users

SEM

Engineered virality

Conversion optimization

SEO, content strategy and social

Learn how to prioritize and test acquisition channels

Module 2: Acquisition and Referrals

Learn how the framework to think about customer success

Learn how to identify friction points in your onboarding

Learn how to onboard new users effectively

Module 3: Activation

This workshop is one day and is limited to twelve participants. Andrianes delivers the course in person, weaving in real-life examples

from Canva and others. Participants will have the opportunity to ask questions and develop a growth strategy for their business

objective. This workshop is held in an awesome boardroom in the CBD and runs from 9am– 5pm with short breaks. Lunch and morning

tea is provided.

Course Logistics

Learn how to think about your user journey

Learn how to use notifications - push, emails and in-app - to drive retention

Learn how to iterate on your product to drive retention

Module 4: Retaining Users

How to structure your company so that every team member is focused on growth

Module 5: Conclusion

If you have any questions about this course or would like to make a group booking,please email hello@zambesi.com