THE CHALLENGE

CPI Corp

Ensure that each division of the business is

strategically aligned using powerful software that

could team CPI Corp’s own data with census data

for a complete portfolio analysis.

case study

Case Study | CPI Corp

Page 2

01 Introduction

When we introduced

eSpatial into our analysis and

reporting strategy we said

goodbye to complex, time

consuming manual processes –

we love it!

Kate Shuert Analyst CPI Corp

CPI Corp is a leader in the portrait

photography industry. They provide

photography services in approximately

3,100 locations in North America,

principally in Sears and Wal-Mart stores.

CPI Corp offer professional photography

services including fully digital format and

creative photography selections via online

viewing, sharing and ordering to ensure

they offer their customers the best service

in capturing a lifetime of memories.

Visualize and locate 1000’s of points across 100’s of regions and divisions instantly

Combat business cannibalization with context and demographic understanding

Fully leverage Census data for a complete opportunity analysis

02 Highlights

Maps that provided “quick, clear geographic insight” for easy visual analyses

Case Study | CPI Corp

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03 The Challenge 04 Requirements 05 Solution

Ensuring that each division of their business

is strategically aligned is fundamental to CPI

Corp combating any cannibalization of one

portrait studio to another. For this, they

would need a powerful solution that would

team their own data with census data for a

complete portfolio analysis.

CPI Corp chose eSpatial to transform their

data into actionable business insight -

satisfying needs that weren’t even readily

identified.

eSpatial delivered:

Detailed geographic visualizations of 100’s of points and related information at a time

Exceptional print and share functionality

Insight into data at state, region and store level offering deeper demographic understanding

Ability to drill down into census data freely available within eSpatial

More data mapped in ½ the time

Clarity and context to their business in relation to census data

Easy analysis and faster results from data driven decision making

Replace manual mapping process

with fast, easy, powerful

visualization

An all rounded solution that

combines ease of use with

excellent print and sharing

functionality

Fully leverage and understand the

use of business information with

census data on a map

Case Study | CPI Corp

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Let’s connect

Let’s connect

About eSpatial

eSpatial delivers powerful mapping in minutes.

At eSpatial we believe mapping should be fast easy and powerful. With our mapping software you can easily upload and visualize multiple layers of data. Quickly create dynamic reports. Analyze key areas and share results. It’s rapid

visual insight that takes the guesswork out of decision making.

www.eSpatial.com