Creating a Living

StrategyRotary 5040 Leadership Seminar

February 17, 2007

Strategy – A Fundamental Planning Process

1. Where are we today?

2. Where are we going?

3. How do we get there?

4. Review / Renew

Where are we today?

       Strengths / Weaknesses / Opportunities /

Threats        A solid assessment of the starting point for the

plan – from both internal and external perspectives.

       Distinctive Excellence        Assure that you don’t leave behind your best

strength(s).

Where do we want to be?

       Vision         Choose your destination – essential to the

development of a plan

       Mission        The purpose of the organization.

       Values        What’s important in how we do things?

How do we get there?

• Core strategy selections and

Statements of strategy

• Setting of specific objectives

• Assignment of action

• Measurement of results to plan

• Regular review and renewal

VISION

A clear & compelling image of the future that inspires confidence and motivates

change.

“This nation should commit itself to achieving the goal, before the decade is out, of landing a man on the moon and

returning him safely to earth.”-John F. Kennedy, 1961

WHAT MAKES GREAT VISION?

• Leader initiated

• Shared and supported

• Positive – inspiring

• Not a sure bet

• Relevant

Visionary OrganisationsVisionary Organisations• “Built to Last” Collins & Porras, 1997 and

“Good to Great” Collins 2002• Tokyo Tsushin Kogyo (1945)

– “Become the company that most changes the worldwide image of Japanese products as being of poor quality”

– Products - Rice Steamers, food paste– Renamed – Sony Corporation

• Ford (1907)– “to build a motorcar for the multitude… low in

price that every man on a good salary could afford one… The horse will have disappeared from the highway and the motorcar taken for granted”

Strategy - and leadership skills• Focuses and sharpens the use of critique• Strengthens initiative by creating clear direction• Increases inquiry as ways to proceed are sought• Advocacy become more easily focused on

what’s right• Decision making becomes more defined and

resolute• Conflict resolution becomes more objective and

vision based• Resilience is strengthened as direction is clear

PATHWAY

VISION-Organization

- Team- Personal

START

Strategy and Vision help keep you on your pathway

VISION

Values

Results

Actions

Objectives

Strategy

Committees

Clubs

District

Putting it all together

Four Way Test

Vision

Rotarians

A Note About Change…..

“Insanity is. . . …continuing to do the things we’ve always done and expecting to get different results.”

Albert Einstein

Review of District 5040 Strategy

“Vision without action is merely a dream,

Action without vision just passes the time,

Vision with action can change the world”

Joel Barker

Breakout Session #1• AG’s Room 1711 with Don• District Committees Room 1715 with Chris• Club Leaders & Others Room 1717, Leigh

Question – What can we do with your clubs in Rotary Year 2007 / 2008 to help move us forward towards our strategic goals?

Return to this room at 11:30 for team presentations (max ten minutes each team)