creating a professional online presence -- for the k-12 educator
TRANSCRIPT
Creating a Professional
Online PresenceAmanda Clay PowersAssociate ProfessorCoordinator of Research Services Social Media Research Librarian Mississippi State University Libraries
Sheeji KathuriaAssistant Professor
Social Sciences LibrarianMississippi State University Libraries
Social Media = The New Résumé???
YES!andSort of…
It’s all about identity
What will they find?
?
How Do People Use Social Media?• 74% are using social
networking sites• 71% Facebook• 28% Pinterest• 28% LinkedIn• 26% Instagram• 23% Twitter
Pew Internet Social Networking Fact Sheet – September 2014
If They Can’t Find You… They Will Wonder Why
Make It Work For You
Social Media Policies in Schools Creating
Social Media Guidelines for Educators Don’t share secrets. Protect your own privacy. Be honest. Respect copyright laws. Be the first person to admit your mistakes. Think about the consequences. Don’t neglect your day job. Remember that quality matters.
Twitter Best Practices Tweet short and smart for maximum
retweetage Be interesting and build relationships – don’t
be a robot Retweet and respond to others Use the right hashtag / Never hijack a trending
tag Follow people to get noticed and get followers Cite Your Sources Keep Your Bio Updated Create Lists
Reasons for Educators to use Twitter
Communicate and collaborate with stakeholders (students, staff, families, communities)
Anytime, anywhere professional development! Create a Personal Learning Network Setup school and class Twitterfeeds Free alternative to attending conferences Need others to inspire and push our thinking!
http://www.edutopia.org/blog/12-reasons-school-district-tweeting-joe-mazza
Resources on Twitter
Accounts: @edutopia @mrkempnz [2014 Best Educational Tweeter
winner] Hashtags:
#edchat: General Educators Chat#cpchat: Connected Principals Chat#suptchat: Superintendents Chat#elemchat: Elementary Educators Chat#ptchat: Parent-Teacher Chat#ntchat: New Teacher Chat#kinderchat: Kindergarten Teacher Chat#flipclass: Flipped Classroom Chat#edcamp: Education Camp Chat#edtech - Educational Technology Chat
#pbl; #swcrk21; #makerEd; #DML2015
Use the Public View
Facebook TipsCreate a public view that
works“Follow” pages to get
industry news Create Lists Target your updatesKeep it clean
Educators on Facebook National Educators Association Association of American Educators Parent Teacher Association US Department of Education
Blogs
Educator Blogs
Edublogs Edutopia TheCoolCatTeacher Edutech for Teachers
Customize Brand Yourself Create a Custom URL Add Keywords Use the Profile Badge Link to Your Personal Pages Add to Your Business Card
LinkedIn TipsCompletely fill out your profileStart finding connectionsKeep it up-to-dateMake introductions Join groupsCongratulate and endorse people!
Clean it upFacebook
• Clean up Timeline• Make Friend Lists • Adjust Privacy
Settings• Highlight
Experience• Post Publicly
Twitter • Make Twitter
Private• Obscure Your
Name/Handle• Go Through By
Tweet• Create a
Professional Twitter Account
You Can Take Advantage• Be Consistent and Unique in Branding• Bend Google to Your Will: Try Google+ • Create a Public View on Facebook• Create a Professional Twitter Account• Get Your Résumé on LinkedIn• Get SEO to Work for You• Be Who YOU Want to Be
So What is the Next Step?Create an online presence that works
for you.
Look for Guidance From Your Profession
Professional AssociationsPeersEducation ConsultantsPopular Bloggers
Then Dig Deeper• Investigate Your Industry
• Engage on Twitter • Find Associations on Facebook
• Pick Your Move• Demonstrate Expertise (blog, website)• Add Social Media That Works for You • Network with Classmates and
Professionals (LinkedIn)
http://www.adweek.com/socialtimes/journalists-twitter/486900
Twiducate TweenTribune Blackboard NEO LMS (formerly
EDU2.0) Wikispaces Classroom Edmodo Skype MinecraftEdu Sumdog Twitter (GroupTweet)
http://www.teachthought.com/technology/10-different-social-media-sites-for-education/
Today’s Brave New World: You Need to…• Learn how to manage your online
information and relationships• Develop an online identity that works• Network professionally online• Find social tools that do good work
for you
Amanda Clay Powers
Associate ProfessorHead of Research Services
Social Media Research LibrarianMississippi State University Libraries
[email protected] @amandaclay
Sheeji Kathuria
Assistant ProfessorSocial Sciences Librarian
Mississippi State University [email protected]
@sheejik