creating an online professional presence using social media
TRANSCRIPT
Creating an Online Professional Presence Using
Social Media
How Do We Use Social Media?
• Social Networking• Connect & stay connected with others
• Photo / Video sites• Share personal interests, pictures, and videos
• Blogging• Show what you know and what you can do
Common Social Media Tools
• YouTube
• Blogs
Creating an Online Professional Presence
• Why should you have an online presence?• Let people find you • Build community• Communicate your key skills,and professional
goals
What is Your Purpose?
How to Use Social Media Tools?
Where Do We Start?
FIRST THING: Google yourself!!!!!
This is where you make business contacts
Most important tool for your online professional presence
Benefits of LinkedIn
“Advanced” People Search: Alumni, Clubs, Professional Groups
Follow Companies
Check Discussions, News, Jobs, Updates, Members
Find out events others are attending
Find out LinkedIn Groups
Winning LinkedIn Profile
Creating your LinkedIn Profile
Tip: Visit LinkedIn at http://www.linkedin.com and follow the tutorial to learn aspects about the site and create an account
Start with your education and work history (internships, volunteer)
Display your information for others to find (linked in URL)
Create a summary section, include specific keywords (e.g., specific technical skills, languages).
Include a Professional Picture or Head Shot
Complete Your Online Presence
Learn about and follow companies
Find helpful linksPost comments, recommendations & thank-you’s
Share what you’re doingCreate Groups
Using Facebook Use the Info Page! (Public)
EducationWork ExperienceSummaryInclude Professional Contact Info
(LinkedIn, website)
Privacy Settings
Follow people you want to know
Follow industry-specific information
Connect & share
Using Twitter
Know why you are on Twitter and speak to that topic
Follow people you’re working with/interested in, build relationships
Tweets should be professional, informative, match with your ‘purpose’
Use hashtags for information
Keep active (post interesting articles – tweet and retweet!)…but not too much
If just for fun, keep it private
Your Profile on Twitter
One Line Bio, (utilize the personal tagline)
Put the url of your blog, LinkedIn profile etc.
Your picture
Don’t follow people who might make you look less than professional
Link Facebook, Twitter, & LinkedIn Updates
Social Media Tools
• The key is access! (information, people) --- YOU need to create content and value
• Engage and connect
• Time and attention is required
• Doing the right things for the right reason is essential