creating a strong narrative
TRANSCRIPT
Creating a Strong Public Narrative
Sharon Davidson : Aresko07932 641313
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Turning values into action
• Discursive process for – Individuals– Communities– Nations
• Three stage process:– Construct identity– Formulate choices– Motivate action
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Leadership Art
• Includes– Story of self– Story of us– Story of now
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Story of Self
• Who am I?– Values– Experience– Why I do what I do
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Story of Us
• Who we are:– Shared values– Shared experience– Why we do what we do
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Story of Now
• Articulates the present as a moment of:– Challenge– Choice– Hope
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Head, Heart and Hands
• Head– Instruct
• Heart– Inspire
• Hands– The “how”– Motivates us to act
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Has this worked?
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Yes they did ….. In 2008
Senator Obama + Marshall Ganz = The Presidency of the United States of America
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Aresko: You stand out when we step in