creating a vision for mobile service delivery
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What do we do about mobile? Sarah SchindelerJuly 2012
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The smartphones are winning
79%of all mobile phones shipped to Australia are smartphones
65%of Australian smartphone owners use them to access the Internet every day
98%use them to access the Internet from home, in spite of desktop access
Google 2012 Country Report (Australia) http://www.thinkwithgoogle.com/mobileplanet/en/downloads/
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75%Use them while they are on the toilet
11Mark IT in the Toilet study 2012 http://www.11mark.com/IT-in-the-Toilet
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Increasingly sophisticated on-deviceinformationseeking
51% of Australian smartphone owners search every day
49%use them to stay informed – news, blogs, message boards
41%of Americans use their phones to look up info for work, study and health
Google 2012 Country Report (Australia / ) http://www.thinkwithgoogle.com/mobileplanet/en/downloads/
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Mobile Services survey : summary findings
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What do staff think?
Used under Creative Commons Attribute licence: http://www.flickr.com/photos/visual_dichotomy/3623619145/
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Following through on lessons learned
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To ensure equal access to our resources and services for all Australians
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Questions?