creating content that speaks
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MICHIGAN BANKERS ASSOCIATIONCreating Content that Speaks
April 1, 2015
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Michigan Bankers Association | ©2015 re:group, inc. | 04.01.2015
2an integrated marketing & branding company
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BUT MORE IMPORTANTLY, LET’S TALK ABOUT YOU.
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WATCH THIS.
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HOW DID THAT MAKE YOU FEEL?
No, really…it’s important! 1. 2. 3.
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OUR PROCESS:ANALYSIS + CREATIVITY = RESULTS
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LET’S TAKE IT BACK DOWN TO EARTH…Lorsque vous ne les jambes de comprendre pourquoi vous êtes en train de créer ce que vous êtes en train de créer, vous êtes vous-même jusqu'à la réussite.
Translation: When you do the leg work to figure out why you’re creating what you’re creating, you are setting yourself up for success.
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WHAT NOT TO DO.
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WHAT TO DO.
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HOW TO SET YOURSELF UP FOR SUCCESS.
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CREATING GOOD SOCIAL CONTENT ISN’T EASY; IT TAKES HARD WORK.
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FIND YOUR PURPOSE.
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ADJUST YOUR EXPECTATIONS. SOCIAL MEDIA ISN’T A MAGIC BULLET.
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SOCIAL MEDIA RARELY RESULTS IN CALCUABLE ROI.
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Meltwater: http://www.meltwater.com/blog/social-media-to-social-marketing/
Social Media
Social Media
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SOCIAL MEDIA HAS VALUE.
Digital Buzz Blog: http://www.digitalbuzzblog.com/infographic-social-media-roi-statistics/
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LET’S CREATE IT FOR YOUR BANK!
Customer Service
Reputation ManagementContent
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CREATING CONTENT THAT SPEAKS!
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UNDERSTAND YOUR UNIQUE AUDIENCES.
Example of Blog Dedicated to Small Business Owner Finances
Blog Dedicated to Small Business Finance (frondera.com/blog)
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IDENTIFY TOPICS THAT YOUR AUDIENCE CARES ABOUT.
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WHAT MESSAGES DO YOU WANT TO COMMUNICATE?
VS.
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POST INDIVIDUALLY.
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CLASSIFY YOUR CONTENT TYPES.
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HARNESS YOUR CREATIVITY.
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TEST CREATIVE PACKAGING.
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DRAW FROM YOUR SURROUNDINGS.
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ELIMINATE THE “CRAZINESS”—PLAN AHEAD!
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REFERENCE MARKETING CALENDAR & EVENTS SCHEDULE.
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CONTENT CALENDARDate Time Topic Copy
Content Category
Link Multimedia Approval
4/8 3 p.m. Mobile PaymentFrom bills to plastic to…the iPhone? Learn how technology is transforming the way we spend.
Industry Innovation http://www.businessinsider.com/new-credit-card-industry-market-competition-2014-5
None Looks good.
4/1110:35 a.m.
The Morgans’ Baby News
Long-time ABC friend, Amanda M., just couldn’t wait to share the news when she came in to deposit her baby shower gifts. It’s a girl!
Happy Customers None
To-do: Take photo of Mrs. Morgan with 2-year-old on 4/7 when she comes in for weekly deposit.
Make sure to obtain photo release form from the Morgans.
4/14 7 p.m.Identifying the Right Time to Retire
Retirement planning is changing, but we can make sure your plan remains as beautiful as ever. Our new infographic has everything you need to know to navigate the new landscape.
Retirement Planning abcbank.com/retirementplanningbenefits
Infographic, saved on server
Approved.
4/169:30 p.m.
The Johnsons Deck Build Update
The Levitts are building a brand new deck, thanks to a home equity loan from ABC. And they want to know—what do you think: cappuccino or barn red wood?
Home Equity None
Split frame of two test swatches.
To-do: Obtain images from Johnsons.
Approved.
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LET’S TALKASK US ANYTHING, WE’LL BE GLAD TO ANSWER.
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• Slide 4: https://vimeo.com/70151027• Slide 7: https://www.flickr.com/photos/27027945@N07/4839060832/• Slide 8: https://www.flickr.com/photos/9944866@N06/4323438713/ • Slide 8: https://www.flickr.com/photos/49503124519@N01/3171858588/• Slide 9: https://www.flickr.com/photos/130702000@N03/16428716816/• Slide 9: https://www.flickr.com/photos/8062328@N02/4737398455/• Slide 12: https://www.flickr.com/photos/110751683@N02/13639280834/ • Slide 12: https://www.flickr.com/photos/33022180@N00/2248250739/ • Slide 13: www.flickr.com/photos/33255080@N04/4414977635/• Slide 13: https://www.flickr.com/photos/61851476@N05/8776792573/• Slide 14: https://www.flickr.com/photos/61851476@N05/8776792573/• Slide 15: http://www.meltwater.com/blog/social-media-to-social-marketing/• Slide 16: http://www.digitalbuzzblog.com/infographic-social-media-roi-statistics/• Slide 19: https://www.fundera.com/blog/• Slide 20: https://www.youtube.com/watch?v=Hrmf8mNTn_Q• Slide 24: https://vimeo.com/55460019• Slide 26: www.flickr.com/photos/36894712@N04/3520691955
PHOTO CREDIT
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Find us on the web
Presenting from today
Thank You!
Michigan Bankers Association | ©2015 re:group, inc. | 04.01.2015
TAYLOR HULYK
Phone: 734.327.6622Email: [email protected]
@taylorhulyk