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YouTube Marketing: Creating Effective YouTube Video Descriptions

YouTube is one of greatest marketing tool available online. This is the reason why a lot of ePreneurs

have been exploiting the opportunity to easily increase their business exposure all over the internet.

Why not? Not only YouTube Marketing is free to use, it also very accessible. You just need an internet

connection and a device that connects to it, and you are good to go.

Your YouTube video’s content is not the only important ingredient to achieve success in YouTube

marketing. You also need to be mindful of your video’s title, description and tags.

Doing this will help your business build exposure not only on YouTube but on search engines such as

Google, as well.

We already talked about how to develop strong YouTube video titles. In this blog post, we will discuss

how to create effective YouTube video descriptions.

1. Provide an overview of your video

Make sure you include a summary of what your video is all about. This will give your target

audience an idea of what to expect when they watch your video.

2. Provide a keyword-rich description

Adding “keywords” into your description (as with the title) will help you get found more easily

by people searching for videos which have the same content as you.

So if your video is about YouTube Marketing, include “YouTube” and “Marketing” in your video

description. Doing that will help your video appear more both on YouTube and Google search

results. As a result, you will increase your YouTube video’s views, and hopefully, your YouTube

Channel subscribers.

You can use Google’s AdWords Keyword Tool to find help you find a suitable target keyword for

your business.

3. Include your links

ePreneur Global

www.ePreneurGlobal.com

YouTube video descriptions are great opportunity to drive traffic to your company’s websites

and social networks. It can also be used to direct your viewers to your other YouTube videos,

especially if that video is a part of a video series.

However, be sure to include http:// on your links, otherwise it will not be clickable.

4. Provide a shout out to your collaborators

Give credit to people you have worked with on making your YouTube video possible

(interviewee, director, collaborator etc.)

So, if they have websites or YouTube channels, include those links on your video descriptions.

5. Keep your description short and sweet

Your description doesn’t need to be very long. On average just a paragraph or two explaining

the contents of your video and any details about it you want viewers to know about it.

Even though YouTube has a 5,000 character limit for descriptions, you don’t need to write a

whole essay in order to explain your video. In fact, the video should explain itself.

What you can do is give a brief summary about your video no more than a couple of paragraphs

long. The more concise and compelling you make your description, the more people will want to

watch your video.

Enjoyed this article? Let me and teach you more.

Visit my blog for more of online marketing:

www.WhoisSvenWolf.com

And you should also check out ePreneur Global to learn from all other masters and experts on Online

Marketing:

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