creating employee brand evangelists - pr news€¦ · 03/08/2014 · knowledge: employees publish...
TRANSCRIPT
![Page 1: Creating Employee Brand Evangelists - PR News€¦ · 03/08/2014 · Knowledge: Employees publish long form posts @cheesycons #prnews . Knowledge: ... LinkedIn Social Media Education](https://reader035.vdocument.in/reader035/viewer/2022071214/6042d31d49e6d54359521a3e/html5/thumbnails/1.jpg)
Connie Chan Wang
@cheesycons
Senior Social Media Manager
Creating Employee Brand
Evangelists
![Page 2: Creating Employee Brand Evangelists - PR News€¦ · 03/08/2014 · Knowledge: Employees publish long form posts @cheesycons #prnews . Knowledge: ... LinkedIn Social Media Education](https://reader035.vdocument.in/reader035/viewer/2022071214/6042d31d49e6d54359521a3e/html5/thumbnails/2.jpg)
3 Steps to Create Employee Brand Evangelists
Lay the Groundwork
Social media guidelines
Leverage LinkedIn
Identity
Network
Knowledge
Provide Ongoing
Training
Curriculum
@cheesycons #prnews
![Page 3: Creating Employee Brand Evangelists - PR News€¦ · 03/08/2014 · Knowledge: Employees publish long form posts @cheesycons #prnews . Knowledge: ... LinkedIn Social Media Education](https://reader035.vdocument.in/reader035/viewer/2022071214/6042d31d49e6d54359521a3e/html5/thumbnails/3.jpg)
Recipe for success
Lay the Groundwork: Social Media Guidelines
Empowering
Values-based
Concise
Evolving
@cheesycons #prnews
![Page 4: Creating Employee Brand Evangelists - PR News€¦ · 03/08/2014 · Knowledge: Employees publish long form posts @cheesycons #prnews . Knowledge: ... LinkedIn Social Media Education](https://reader035.vdocument.in/reader035/viewer/2022071214/6042d31d49e6d54359521a3e/html5/thumbnails/4.jpg)
Leverage LinkedIn
The professional
profile of record
Connect all of the
world's professionals
Identity Networks Knowledge
The definitive professional
publishing platform
@cheesycons #prnews
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Identity: Our most powerful brand evangelists
@cheesycons #prnews
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Professional names
Use a professional
looking photo
Optimize your location
and industry
Professional headline
Customize your
Profile URL
Expand upon your headline
and support it
Show examples of your work
Identity: Optimize employee profiles
Manage your endorsements
Add projects, test scores,
courses, patents,
certifications and
volunteering/causes
Make yourself contactable
@cheesycons #prnews
![Page 7: Creating Employee Brand Evangelists - PR News€¦ · 03/08/2014 · Knowledge: Employees publish long form posts @cheesycons #prnews . Knowledge: ... LinkedIn Social Media Education](https://reader035.vdocument.in/reader035/viewer/2022071214/6042d31d49e6d54359521a3e/html5/thumbnails/7.jpg)
Network: Encourage employee connections
@cheesycons #prnews
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Knowledge: Empower employees to engage
70% More likely to engage
with your posts
![Page 9: Creating Employee Brand Evangelists - PR News€¦ · 03/08/2014 · Knowledge: Employees publish long form posts @cheesycons #prnews . Knowledge: ... LinkedIn Social Media Education](https://reader035.vdocument.in/reader035/viewer/2022071214/6042d31d49e6d54359521a3e/html5/thumbnails/9.jpg)
Knowledge: Post on your Company Page
@cheesycons #prnews
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Knowledge: Engaging brand content
Fun facts
and quotes
Employment branding
and career opportunities
Tips and
best practices
Company branding: inside
looks and interviews
@cheesycons #prnews
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Knowledge: Employees post status updates
@cheesycons #prnews
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Knowledge: Employees publish long form posts
@cheesycons #prnews
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Knowledge: It starts from the top
@cheesycons #prnews
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Training: Provide ongoing education
@cheesycons #prnews
LinkedIn Social Media Education Curriculum:
• Social media 101
• How to be a LinkedIn brand evangelist
• Building your brand with social media
• Social media at LinkedIn: Explained
• Essential tips for blogging on LinkedIn’s
Corporate Blog
• Social media channel guides
• Social media measurement tools
• Leveraging social media at live events
![Page 15: Creating Employee Brand Evangelists - PR News€¦ · 03/08/2014 · Knowledge: Employees publish long form posts @cheesycons #prnews . Knowledge: ... LinkedIn Social Media Education](https://reader035.vdocument.in/reader035/viewer/2022071214/6042d31d49e6d54359521a3e/html5/thumbnails/15.jpg)
Interested in hosting a LinkedIn
training at your company?
Email our LinkedIn Education team:
@cheesycons #prnews
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Recap
Lay the Groundwork
Social media guidelines
Leverage LinkedIn
Identity
Network
Knowledge
Provide Ongoing
Training
Curriculum
@cheesycons #prnews
![Page 17: Creating Employee Brand Evangelists - PR News€¦ · 03/08/2014 · Knowledge: Employees publish long form posts @cheesycons #prnews . Knowledge: ... LinkedIn Social Media Education](https://reader035.vdocument.in/reader035/viewer/2022071214/6042d31d49e6d54359521a3e/html5/thumbnails/17.jpg)
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