creating handouts and flyers that work

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CREATING HANDOUTS AND FLYERS THAT WORK Diana Silveira Rachel Eichen

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During this two-part workshop, learn how to create successful flyers in Microsoft Word. Individuals will leave the class with a flyer ready for distribution! The course will cover: Basics of Design Psychology of Fonts and Colors Photo Editing/Best Practices Advanced Word Functionality Between classes, attendees will work one on one with the instructor on their custom handout.

TRANSCRIPT

Page 1: Creating handouts and flyers that work

CREATING HANDOUTS AND

FLYERS THAT WORK

Diana Silveira

Rachel Eichen

Page 2: Creating handouts and flyers that work

Agenda

Introduction Basic Design Principles Photos & Clipart Basic Page Settings

Refer to Word Handout: http://goo.gl/lzkYm

Page 3: Creating handouts and flyers that work

Before you begin, consider your.. Audience Message Resources Time-frame Format

Page 4: Creating handouts and flyers that work

Don’t use clashing colors

This is really hard to read!

Page 5: Creating handouts and flyers that work

Use complimenting colors

Isn’t this much better?

Page 8: Creating handouts and flyers that work

Red (Intensity & Energy)

Page 9: Creating handouts and flyers that work

Yellow (Cheerfullness)

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Green (Nature & Tranquil)

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Black (Boldness & Authority)

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Purple (Sophisticated & Royal)

Page 13: Creating handouts and flyers that work

Be careful of overused or hard to read fonts

Like Comic Sans MSAnd Times New Roman

And Courier New

PalaceSCriptMTVladmir’s Script

Page 14: Creating handouts and flyers that work

Good Fonts

CalibriBerlin Sans FB

Use crazy fonts for headings only, not for body text

Page 15: Creating handouts and flyers that work
Page 16: Creating handouts and flyers that work
Page 18: Creating handouts and flyers that work

Downloading Font Tips

Make sure: Commercial - Free and Not for "Personal Use”

Fonts will not display on computers they are not installed on

Save as PDF before you share (NOT .doc)

Page 19: Creating handouts and flyers that work

Use fonts and emphasis to draw attention

Paranormal Romance Book Club

Can’t get enough of Edward and Bella? Seriously hooked on Sookie?

If so, come join the Paranormal Romance Book Club!

Meets Friday from 2 – 4 PMRoom 103

Page 20: Creating handouts and flyers that work

Paranormal Romance Book Club

Can’t get enough of Edward and Bella? Seriously hooked on Sookie?

If so, come join the Paranormal Romance Book Club!

Meets Every Friday from 2 – 4 PMRoom 103

Use fonts and emphasis to draw attention

Page 21: Creating handouts and flyers that work

Formatting Text

Paragraph Spacing Bullets/Number Styles

Page 22: Creating handouts and flyers that work

Clipart vs. Photos (Clipart) Combination of shapes No size limit More “cartoon”-y Difficult to create your

own Usually better for printing

Page 23: Creating handouts and flyers that work

Real people and places Size limit More professional Bigger file size Not as good for

printing

Clipart vs. Photos (Photos)

Page 24: Creating handouts and flyers that work

Be careful of low resolution photos…

This picture might look good, small..

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But it loses quality when bigger..

Page 26: Creating handouts and flyers that work

Resize Proportionally

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Clipart can be resized

Page 28: Creating handouts and flyers that work

Not all photos look good in B&W

Page 29: Creating handouts and flyers that work

Not all photos look good in B&W

Page 30: Creating handouts and flyers that work

Get Clipart & Photos

Using the Toolbar on the side

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Where to find free pictures Creative Commons Library of Congress (might be down) Office.com Florida memory

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Page Setting Options

Orientation Margins Page Size

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Tips

A lot of tips will translate between Office products

There is ALWAYS more than one way to do anything with Office

Save Often Refer to Word 2010 Handout: http://

goo.gl/lzkYm

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Personal Project Assignments One clipart or photo Two different fonts Non-traditional page layout

Page 35: Creating handouts and flyers that work

[email protected]

Rachel Eichen

www.learnsurge.com

www.novarelibrary.com

[email protected]

Diana Silveira

slideshare.net/adverb

Page 36: Creating handouts and flyers that work

CREATING HANDOUTS AND

FLYERS THAT WORK

Diana Silveira

Rachel Eichen

Page 37: Creating handouts and flyers that work

Agenda

More tips and tricks Pictures Flyer review

Page 38: Creating handouts and flyers that work
Page 39: Creating handouts and flyers that work

Picture Toolbar

Page 40: Creating handouts and flyers that work

Writing instructions?

Stick to 1 process Use numbered steps and action verbs

(e.g. “1. Click on the red icon”) Bold names of menu items

(“Click on the File menu”) Use screenshots

Page 41: Creating handouts and flyers that work

Screenshots

Alt + Print Screen for just a window On a mac: Cmd+Ctrl+Shift+3

Page 42: Creating handouts and flyers that work

[email protected]

Rachel Eichen

www.learnsurge.com

www.novarelibrary.com

[email protected]

Diana Silveira

slideshare.net/adverb