Creating value with big

financial dataData, ML & AI @ BBVA

Madrid, November 2019

Elena Alfaro, Head of Data & Open Innovation,

Client Solutions

@elenalfaro

To be data driven:

Support decision making or eliminate it

@elenalfaro

3

Interaction is changing, in banking and everywhere else

From human to

DIY

From DIY to

convenient

From convenient

to useful

From useful to

smart

“I have returned the water bill”

We are here

4

From Human Computer Interaction

to Human Computer Relationship

@elenalfaro

Evaluate

Use

Adapt

• Coevolution & Human centric

• Design for Trust: data, system,

goals

Co-evolutionWhere systems and humans learn from each other

• Goal transparency

• Progressive functionality

• Be careful with over humanization

• Explain how it works

• Test & Learn

• Permanent feedback

(implicit & explicit)

• Coverage & recall

TRUST

TAKES

TIME

Coevolution: two tasks for the

AI products

Data @BBVA

@elenalfaro

Big Data Platform

Data quality & availability

Talent attraction, reskilling & retention

Good questions / use cases

Data/AI Strategy @BBVA: build capabilities, create

value though scalable use cases

Open hybrid-cloud global platform

Productization & model lifecycle

management

Distributed Data Governance, key data

assets

Data Science talent distributed in all

counties and global areas. AI Factory,

Data University. CoP

Bottom up local approach + top down

strategic use cases. Scalability

@elenalfaro

Be

low

th

e g

lass

Experience, Personalization,

Scale, Relevance

Automation, Efficiency, Internal

decision making

@elenalfaro

Data/AI application @BBVA

PFM/Advice: from information to action and financial wellbeing

Categorization

Comparison

Prediction

Financial Health & Smart Events

@elenalfaro

@elenalfaro

Financial Health & Smart Events

@elenalfaro

@elenalfaro

& 2018

“People worry that

computers will get too

smart and take over the

world, but the real problem

is that they're too stupid

and they've already taken

over the world.”

@elenalfaro

Pedro Domingos

Thank you!

Madrid, November 2019

Elena Alfaro, Head of Data & Open Innovation,

Client Solutions