creative executive club - stephen burrell, kopenhagen fur
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KOPENHAGEN FUR The world’s largest fur auction house
Stephen Burrell Senior Project Manager Tel: +45 27 95 70 56 [email protected]
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▪ Kopenhagen Fur/ Danish Fur Breeders Association (DFBA) is a co-operative.
▪ DFBA is owned by approx. 1,500 Danish mink fur farmers.
▪ The annual turnover is more than € 1.5 Billion.
▪ Approximately 28 million skins will be sold this year.
▪ The Danish fur farmers are renowned worldwide for the high quality skins they produce.
KOPENHAGEN FUR The world’s largest fur auction house
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KOPENHAGEN FUR - Primary fur types
Fur | mink, swakara, seal and fox
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KOPENHAGEN FUR | New Business Areas
▪ Oh! by Kopenhagen Fur is an independent subsidiary to Kopenhagen Fur
▪ The company focuses on high-end accessories, combining fur with other luxurious materials
▪ Currently, the HQ is situated in Glostrup, but they are moving to Copenhagen next month
Established with a mission to merge fur and design
KOPENHAGEN FUR | New Business Areas
KiCK | Where Creativity Meets Business
KiCK is a center for creativity and business development.
Within KiCK you find 4 divisions: • Kopenhagen Studio • Kopenhagen Nexus • Kopenhagen Fur Fab • Dansk Fashion & Texile (DM&T)
Other strategic partners include: • Headstart Fashion • Design School Kolding.
KiCK serves as a creative hub attracting innovative people to seek inspiration from our furriers and numerous fur styles and technical samples.
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STUDIO | The Creative Center
• Studio is the creative hub at KiCK • The furriers in Studio aim to inspire designers and our
partners worldwide to use fur in new innovative ways • The furriers continuously push the conventional
perceptions of how to work with fur.
Business areas • Fur innovation center • In-house technique- and style development • Design collaborations • Seal & Swakara program • Fur course activities • Imagine Talents
• Teaching & mentoring design students worldwide
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• Fur Fab manages KiCK’s extensive style library. • Prototypes sponsored by and developed in collaboration with KiCK are automatically
incorporated into the style library. • Fur Fab have created a digital and interactive platform to present and register loans of all
the fur styles. • Approx. 2,500 unique fur techniques and styles in the Fur Fab show-room/online. • For more information, please visit www.furfab.kopenhagenfur.com
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FUR FAB | The world’s largest fur style archive
• Nexus motivates and helps brands to integrate fur into their collections.
• Nexus is responsible for the project management of these brand collaborations, and thus the point of entry for potential partners.
• Our mission is to have commercial, innovative and affordable fur styles available for everyone.
Business areas • Global brand collaborations • Global partner search and network facilitators • Fur business advisors
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NEXUS | Commercialising fur
Baartmans And Siegel AW15
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NEXUS | What can we help brands achieve?
Why brands engage with Nexus?
• Brand differentiation • Upgrading the brand identity by offering
products with premium fur • Attract new customers • Higher gross margins on fur = higher revenue • Co-branding with a premium supplier of fur
Baartmans And Siegel AW15
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1) Interest 2) Financial stability 3) Distribution 4) Sales
5) Marketing
NEXUS | What criteria do we look for?
Saks Potts AW15
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• Saks Potts is a Copenhagen-based womenswear brand, established by Barbara Potts and Cathrine Saks in 2013.
• The design duo identified a gap in the market for colourful, slightly avant-garde, yet commercial fur styles and were and instant success.
• As part of the collaboration with Kopenhagen Fur the duo have access to fur expertise from the initial design phase to final production.
NEXUS | Design Collaboration with Saks Potts
Saks Potts AW15
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FACTS | New York, London, Milan and Paris
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Thank You