creative executive club - stephen burrell, kopenhagen fur

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1 KOPENHAGEN FUR The world’s largest fur auction house Stephen Burrell Senior Project Manager Tel: +45 27 95 70 56 [email protected]

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Page 1: Creative Executive Club - Stephen Burrell, Kopenhagen Fur

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KOPENHAGEN FUR The world’s largest fur auction house

Stephen Burrell Senior Project Manager   Tel: +45 27 95 70 56 [email protected] 

Page 2: Creative Executive Club - Stephen Burrell, Kopenhagen Fur

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▪ Kopenhagen Fur/ Danish Fur Breeders Association (DFBA) is a co-operative.

▪ DFBA is owned by approx. 1,500 Danish mink fur farmers.

▪ The annual turnover is more than € 1.5 Billion.

▪ Approximately 28 million skins will be sold this year.

▪ The Danish fur farmers are renowned worldwide for the high quality skins they produce.

KOPENHAGEN FUR The world’s largest fur auction house

Page 3: Creative Executive Club - Stephen Burrell, Kopenhagen Fur

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KOPENHAGEN FUR - Primary fur types

Fur  | mink, swakara, seal and fox

Page 4: Creative Executive Club - Stephen Burrell, Kopenhagen Fur

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KOPENHAGEN FUR | New Business Areas

▪ Oh! by Kopenhagen Fur is an independent subsidiary to Kopenhagen Fur

▪ The company focuses on high-end accessories, combining fur with other luxurious materials

▪ Currently, the HQ is situated in Glostrup, but they are moving to Copenhagen next month

Page 5: Creative Executive Club - Stephen Burrell, Kopenhagen Fur

Established with a mission to merge fur and design

KOPENHAGEN FUR | New Business Areas

Page 6: Creative Executive Club - Stephen Burrell, Kopenhagen Fur

KiCK | Where Creativity Meets Business

KiCK is a center for creativity and business development.

Within KiCK you find 4 divisions: • Kopenhagen Studio • Kopenhagen Nexus • Kopenhagen Fur Fab • Dansk Fashion & Texile (DM&T)

Other strategic partners include: • Headstart Fashion • Design School Kolding.

KiCK serves as a creative hub attracting innovative people to seek inspiration from our furriers and numerous fur styles and technical samples.

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Page 7: Creative Executive Club - Stephen Burrell, Kopenhagen Fur

STUDIO | The Creative Center

• Studio is the creative hub at KiCK • The furriers in Studio aim to inspire designers and our

partners worldwide to use fur in new innovative ways • The furriers continuously push the conventional

perceptions of how to work with fur.

Business areas • Fur innovation center • In-house technique- and style development • Design collaborations • Seal & Swakara program • Fur course activities • Imagine Talents

• Teaching & mentoring design students worldwide

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Page 8: Creative Executive Club - Stephen Burrell, Kopenhagen Fur

• Fur Fab manages KiCK’s extensive style library. • Prototypes sponsored by and developed in collaboration with KiCK are automatically

incorporated into the style library. • Fur Fab have created a digital and interactive platform to present and register loans of all

the fur styles. • Approx. 2,500 unique fur techniques and styles in the Fur Fab show-room/online. • For more information, please visit www.furfab.kopenhagenfur.com

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FUR FAB | The world’s largest fur style archive

Page 9: Creative Executive Club - Stephen Burrell, Kopenhagen Fur

• Nexus motivates and helps brands to integrate fur into their collections.

• Nexus is responsible for the project management of these brand collaborations, and thus the point of entry for potential partners.

• Our mission is to have commercial, innovative and affordable fur styles available for everyone.

Business areas • Global brand collaborations • Global partner search and network facilitators • Fur business advisors

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NEXUS | Commercialising fur

Baartmans And Siegel AW15

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NEXUS | What can we help brands achieve?

Why brands engage with Nexus?

• Brand differentiation • Upgrading the brand identity by offering

products with premium fur • Attract new customers • Higher gross margins on fur = higher revenue • Co-branding with a premium supplier of fur

Baartmans And Siegel AW15

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1) Interest   2) Financial stability   3) Distribution   4) Sales

  5) Marketing

NEXUS | What criteria do we look for?

Saks Potts AW15

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• Saks Potts is a Copenhagen-based womenswear brand, established by Barbara Potts and Cathrine Saks in 2013.

• The design duo identified a gap in the market for colourful, slightly avant-garde, yet commercial fur styles and were and instant success.

• As part of the collaboration with Kopenhagen Fur the duo have access to fur expertise from the initial design phase to final production.

NEXUS | Design Collaboration with Saks Potts

Saks Potts AW15

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FACTS | New York, London, Milan and Paris

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Thank You