Year 1 - Brief five

Packaging 2Semester

The following presentation is designed as a brief visual introduction to creative packaging design and as an aid to your first packaging project - Added Value.

The accompanying creative exercise is designed to develop and expand your creative thinking onto a 3 dimensional object(s). Improve your all round making and mock skills. Develop an understanding of how different materials can be used creatively, improve your craft skills, your observation skills, your accuracy, your sense of scale & proportion.

Creatively incorporating the product within the design

Creatively incorporating the product within the design

Creatively connecting feeling & physical sensation within the design

Creatively incorporating an existing function within the design

Creatively incorporating a verbal cliche within the design

A creative combination - two become one

A creative solution based on a universal physical reaction

A Creative solution based on a physical attribute of the product

Creative illusion incorporating two elements - the photographic & the graphic

A creative solution that utilises and illustrates a tradition

A creative solution that elegantly exploits shape - paper engineering

Elegant & stylish incorporation of the product

Creatively incorporating the product within the designIn a fun and appropriate way

Creative solution based on association

Creative solution based on the connection of a physical action & connotation

Creative solution based on shape

Creative solution based on shape - novelty

Creative solution based on visual association - handkerchiefs & noses

Creative solution based observation & creative cardboard enginnering

A solution that creatively connects a culture to a product - Rum & the Caribbean

Creatively incorporating the product within the design

A solution based purley on creatively engineering a material

A creative second use - Packaging for Silver Cross - kids & cardboard boxes

Creatively incorporating the product within the design - fun & visual whit

A creative solution based on fun & visual whit - witches & wharts

Student Solutions

NYC - Italian American SpagettiA creative solution where the product becomes the location

A practical creative solution - 6 measured servings

A creative typographic illustration of the product

Creatively incorporating the product within the design - fun & visual whit

Creative use of scale - a solution that effectively magnifies a product feature

Creative secondary use - Light bulb packaging becomes the shade

Elastic Bands - Packaging & typography reflects the products properties

Nail Packaging - the product becomes an integral part of the design

Plasters for kids - Creative comic plasters to easy the pain of cuts & grazes

Oxo ‘brings a meal together’ - Creative cardboard engineering

Oxo ‘brings a meal together’ - Creative cardboard engineering

Plant pot packaging that grows - Creative cardboard engineering

ONE A DAY pure orange juice

Orange juice packaging - Creative cardboard engineering

Gift set of scotish whiskies - Creative cardboard engineering & label dessign

Skyscraper wallpaper

Creative cardboard engineering

Pop up birthday/easter/christmas cards

Creative solution based on a dogs natural instinct to be protective of its food

Your design will have to go through several stages of development

Your design will have to go through several stages of development

Your design will have to go through several stages of development

Net Shape

Packaging Nets - these templates are a good place to start and learn about how a shape can be constructed

To make - Scale and run out to A3 and spraymount onto 250/300gram card

1

Net Shape

2To make - Scale and run out to A3 and spraymount onto 250/300gram card

To make - Scale and run out to A3 and spraymount onto 250/300gram card

Net Shape 3

you will need this basic equipment

3M double sided tape

3M masking tapeMetal ruler (600mm)

cutting mat

spraymount

solvent

swan morton scalpel

10A blades

plasters - just in casea keen eye

Traffic Jam - Blackberry