neuro packaging presentation
DESCRIPTION
Una buena presentación de cómo funcionan nuestras elecciones desde el punto de vista cognitivo, de cómo podemos aplicar las técnicas del neuromarketing a la publicidad y el diseño onlineTRANSCRIPT
From pretty POWERFUL
Cultivating brand experiences through true human connections that drive trial, loyalty and revenue.
WHATWEDO
CONTENTSGet consumers to better connect with your packages and products to drive trial & loyalty.
40 Slides 7 Takeaways 1 Case study
When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion.” – Dale Carnegie, American Author & Lecturer
Be Emotional
“
Our senses are taking in about 11 million bits of information every second.”
– Pradeep, A.K. The Buying Brain
How much do you thinkour conscious mindprocesses per second?
“
SIGHTThe most powerful aspect of the reptilian brain is the fact that it is able to process visual stimuli without the use of the visual cortex. This is why we prefer images over words and experiences over explanations.” - Antonio Damasio, neurologist
“
Humans evolved brains that are pattern-recognition machines, adept at detecting signals…amid a very noisy world.” – Michael Shermer, Scientific America
“
In a recent study, nearly 75% of respondentsreported making credibility judgments basedon the content presentation.” – Vanden, Bergh & Katz, Choice, Challenge, Change
Credibility Before Claims
“
Products that trigger subconscious feelings of disgust or delight can alter consumer perceptions of surrounding products.” – Roger Dooley, Brainfluence
Cultivate Associations
“
CASE STUDYBrain Insights DroveNew Design
Lime Visualconveys freshness & authenticity of flavor
Harmonious Choiceof Fonts (two fonts vs. three)Uniform image behind text
Silver Foilused only around edges
Name Visibleon back of bottlereinforces productpurity
Clear Bottlebeer is visible
Yellow & Greenrepresent a morenatural & light beer
Direct Benefitbrings forth the nutritional benefit
Let’s Discuss
For additional questions or if you would like a copy of this presentation
please e-mail us at: [email protected]