creative teams integrated salesexcellence innovationswithout limits ahead of our time

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Page 1: Creative teams integrated salesexcellence innovationswithout limits ahead of our time

creative teams

integrated sales excellenceinnovations without limits

ahead of our time

.......................................................................

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Page 2: Creative teams integrated salesexcellence innovationswithout limits ahead of our time

2002: Farmalogist was established by pharmacists Mr Miomir Nikolic and Ms Lovorka Nikolic as a privately-owned limited liability company and licensed for wholesale and distribution of pharmaceutical products and consumer healthcare products.

As a full-line oriented company, in 2009 Farmalogist Ltd. became associated member of GIRP (European Association of Pharmaceutical Full-Line Wholesalers)

In the period 2009-2013 a lot of new projects have been implemented (on-line ordering, directs sales, business package based on software for indepedent pharmacies or small chains up to 3 outlets which includes module for cooperation with Health Insurance Fund, loyalty programme for patients etc)

History in brief

Page 3: Creative teams integrated salesexcellence innovationswithout limits ahead of our time

Today: Farmalogist is 2nd largest wholesaler in Serbia, covering entire territory of Serbia via 4 distribution centers: Belgrade, Niš, Kraljevo and Novi Sad.

Important numbers

Farmalogist: has more than 8,000 articles in its porfolio. The product assortment is devided into the

following groups: domestic and imported pharmaceuticals (Rx & OTC), domestic and imported medical devices, patient care products, dietetic and health & beauty consumer products

developed business relations with more than 250 domestic and foreign suppliers is doing business with 1.319 customers (with 3.095 outlets)-state pharmacy chains, private

pharmacies and pharmacy chains, other health institutions (hospitals, healthcare centers, clinical centers)

426 employees has 6 warehouses with more than 10.000 m2

History in brief

Page 4: Creative teams integrated salesexcellence innovationswithout limits ahead of our time

Quality Management

__________________________________________________________________

Feb 2007- Quality Management System was implemented, in accordance with the requirements of ISO 9001:2000 standard; received SGS Certificate No. CH7/0142.0 for: Wholesale and distribution of medicinal products, medical devices, dietetic and cosmetic products as well as agency of foreign companies

As from July 2009- warehouse operation in compliance with GDP requirements.

Dec 2009- Environmental Management System, in accordance with the requirements of ISO 14001:2004 standard; received SGS Certificate No. CH10/0017.00

Occupational Health and Safety Management Systems, in accordance with the requirements of OHSAS 18001:2007 standard; received SGS Certificate No. CH10/0018.00 for: Wholesale and distribution of medicinal products, medical devices, dietetic and cosmetic products as well as agency of foreign companies

Jan 2010, Jan 2013- re-certification of Quality Management System in accordance with the requirements of ISO 9001:2008 standard.

Page 5: Creative teams integrated salesexcellence innovationswithout limits ahead of our time

Corporate Objectives

1. Market Leadership & Growth

Our goal is to cover the entire spectrum of pharmaceutical trade and pharmaceutical- related services, with clear focus on customers (pharmacies, hospitals, pharmaceutical manufacturers) and to be positioned as a leading distributor and services provider in the pharmaceutical market .

2. Customer Loyalty

3. Employee Commitment

4. Profit

Page 6: Creative teams integrated salesexcellence innovationswithout limits ahead of our time

Services to Manufacturers

1. Logistic services

2. Regulatory services

3. Marketing services

Page 7: Creative teams integrated salesexcellence innovationswithout limits ahead of our time

ROMANIA

BULGARIA

MACEDONIAALBANIA

MONTENEGRO

BOSNIA &HERZEGOVINA

CROATIA

HUNGARY

BC NOVI SAD15.12.2006.

BC BELGRADE05.07.2002.

DC KRALJEVO10.03.2006.

DC NIŠ13.05.2005.

S E R B I A

Distribution centers

1. Logistics

Page 8: Creative teams integrated salesexcellence innovationswithout limits ahead of our time

1. Logistics

Farmalogist's logistics indicators [total jan-dec 2012.]

drivers 57 delivery vehicles 54 total mileage [km] 2,291,396 delivery routes/departures 31,825 delivered packages 1,181,766 number of deliveries 227,000 places of delivery per one route 7.1 number of packages per one place of delivery 5.2

• Every day each 52 seconds we make a delivery to some of our customer • Belgrade area is divided into 8 delivery zones; • Each zone is covered by 3-4 deliveries per day with defined departures time• GPS sys. + HELP DESK => customer gets info about position of the goods in the real time• Starting from 2010- on-line ordering was introduced and therefore night shift in warehouse.

Page 9: Creative teams integrated salesexcellence innovationswithout limits ahead of our time

1. Logistics

ON GOING PROJECTS

new semiautomatic warehouse in the DC of Belgrade

new WMS

new ERP

Page 10: Creative teams integrated salesexcellence innovationswithout limits ahead of our time

2. Regulatory Services

• Obtaining and maintaining MA’ s for medicines and medical devices

• Obtaining the maximum wholesale price approval from the Ministry of Trade and Ministry of Health

• Applying for the placement on the Reimbursement List

• Entry of dietetic supplements into Register at Ministry of Health

• Business consulting

Page 11: Creative teams integrated salesexcellence innovationswithout limits ahead of our time

Magazine and Publication “Living to 100”

Created by Farmalogist ‘s team of medical doctors and pharmacists (September 2009)

Magazine for the Insert-publication for health proffesionals- patients inserted in daily newspapersCirculation 10,000 Circulation 450,0003 special editions

3.Marketing Services

Page 12: Creative teams integrated salesexcellence innovationswithout limits ahead of our time

3. Marketing Services

• Promotional sales activities

• Pharmaceutical and Medical Doctors Events

• Promotions in pharmacies

• Organizing internal and external education sessions for pharmacists and pharmaceutical technicians as a part of Continuing Education for License Renewal (155 sessions in 2012, more than 15 000 certificates issued 262 sessions in 2013, 35000 certificates issued)

• Media advertising

• Pharmacies and MD visits (Primary Healthcare Centers, Hospitals, Clinical Centers etc)

Page 13: Creative teams integrated salesexcellence innovationswithout limits ahead of our time

Performance

2004 2005 2006 2007 2008 2009 2010 2011 20120

20

40

60

80

100

120

140

160

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

19.50 €28.80 €

39.54 €

56.44 €

73.51 €85.00 €

88.91 €

118.00 €

135.48 €

mn din

mn eur

Increase Increase Increase

(RSD value%) (EUR value%) (EBITDA %) € - RSD Change

2007. 4,512,690 33.61% 56,435,011 € 40.65% 1,822,402 € 79.9626 -5.01%

2008. 5,987,250 32.68% 73,508,020 € 30.25% 1,947,457 € 6.86% 81.4503 1.86%

2009. 7,980,559 33.29% 84,999,698 € 15.63% 2,758,323 € 41.64% 93.8893 15.27%

2010. 9,147,197 14.62% 88,914,584 € 4.61% 3,596,429 € 30.38% 102.8762 9.57%

2011 12,032,098 31.54% 117,996,189 € 32.71% 4,572,450 € 27.14% 101.9702 -0.88%

2012. 15,312,819 27.27% 135,478,310 € 14.82% 113.0278 10.84%

2013. 19,458,600 27.07%

RSD *000 EUR EBITDAAverage exchange rate

Page 14: Creative teams integrated salesexcellence innovationswithout limits ahead of our time

About Our Partners from Bulgaria

Medica AD – manufacturer of pharmaceuticals, medical devices, food supplements and consumer goodsCooperation started at the end of 2010Total turnover to date – around 1,7 million €

Sopharma AD – manufacturer of generic pharmaceuticalsCooperation started in 2007 based on the import of non registered drugsTurnover in 2013 to date– 132,000 €

Page 15: Creative teams integrated salesexcellence innovationswithout limits ahead of our time

www.esensa.rs

Belgrade, Serbia

Page 16: Creative teams integrated salesexcellence innovationswithout limits ahead of our time

About UsThe Owners:

MPharm, Spec. Miomir Nikolic

MPharm, Spec. Lovorka Nikolic

Milestones:

2002

Production Unit within Farmalogist was established and licensed for manufacturing of dietetic suplements and consumer goods

2007

ESENSA d.o.o. was established as private limited liability company by splitting-off the organisational manufacturing unit from the Farmalogist d.o.o.

2008

ISO 9001 and HACCP certified company

2009

Esensa is licenced for manufacturing of medical devices

2010

Establishment of Trading Company Esensa eood Sofia, Bulgaria

2011

ISO 22000 was implemented

2012

New manufacturing site in Pancevo

Halal certificate

2013

Introduction of ISO 13485

Page 17: Creative teams integrated salesexcellence innovationswithout limits ahead of our time

Company Site

In Belgrade, near river Danube Port, just 5 minutes drive from the city center,

within the secured grounds of the industrial plant “Free zone”

More then 2.500 m2 of manufacturing and warehousing areas

500m2 of office space.

Facilities in Pančevo (around 5000m2)

Danube Port

Page 18: Creative teams integrated salesexcellence innovationswithout limits ahead of our time

Other resources:

Rolling stock of vehicles.

Main distribution and logistics services are used from Farmalogist as partnering

company

Complete technical infrastructure (computer network, computerized information

system, VPN communications and mobile phones network, high speed internet,

etc.)

Personnel and ResourcesEmployees:

The greatest value of the company are employees. Currently there are total 156

employees.

Among them, there are:

University degree 62 (pharmacy, technology, economy, medicine, chemistry,

stomatology)

Page 19: Creative teams integrated salesexcellence innovationswithout limits ahead of our time

Manufacturing capacities

Current production capacities are:

Liquid forms

Nasal spray: 2.500.000 p.a.

Solutions: 500.000 p.a.

Syrups: 3.500.000 p.a.

Semi solid forms

Creams: 2.500.000 p.a.

Ointments: 2.500.000 p.a.

Gels: 2.500.000 p.a.

Solid forms

Tablets: 1.500.000 blisters p.a.

Capsules: 1.300 000 blisters p.a.

Pharmaceutical forms covered by production lines are:

Capsules, Tablets, Gels, Sprays (for oral, nasal, external use), Lozenges, Powders, Creams, Balms, Lotions, Drops, Syrups, Tea mixtures, Inhalers.  

Page 20: Creative teams integrated salesexcellence innovationswithout limits ahead of our time

Branding of The Company

More than 20 years of market presence,

knowledge and experience built in the grounds of

the company and it's products.

A range of as many as 160 products under the

common ESENSA brand is offered to the

costumers

Page 21: Creative teams integrated salesexcellence innovationswithout limits ahead of our time

ESENSA’S BRANDS

List of own brands and trademarks

include:

Aqua Ice®

Betavitevit®

Celasa Cranberry, Ginkgo®, Opstipal,

Artichoke and Shiitake,

Dr Plant

Melem-Balms

Intim Care Products

Marisol®

Harmony

Shape up

Dr Plant baby&kids

Touch

Microlax

Oto Aqua®

Propolis line of products

Protect

Pulmint

Quick

Apo Derma

Adult Syrups

Syrups for children

TaNaNa®

My baby

Hospital products

Page 22: Creative teams integrated salesexcellence innovationswithout limits ahead of our time

EXPORTS

Today, Esensa exports to many European countries like Russia, Latvia, Lithuania, Azerbaijan, Slovakia, Czech Republic, Bulgaria, Greece, Cyprus, Macedonia, Montenegro, Bosnia and Herzegovina, Albania…

In 2014. Esensa will start exports to countries from Middle East, Asia – Pacific region and Africa.

Esensa providing contract manufacturing services for companies from different industries like Pharmaceutical companies, Pharmacy chains, retail chains, Cosmetics companies etc.

Page 23: Creative teams integrated salesexcellence innovationswithout limits ahead of our time

www.wondershare.com

EXPORTS

In Bulgaria, 2010., Esensa has established Trading Company Esensa eood Sofia, Bulgaria. Beside exports of its own brands, Esensa is providing contract manufacturing services to Bulgarian companies. Esaensa creating partnership relations with several Bulgarian companies like:- ‘’D-A’’ Sweetly (Food supplements manufacturer) and - ‘’Ilive’’ Ltd.

Page 24: Creative teams integrated salesexcellence innovationswithout limits ahead of our time

MARISOL®Best of Serbia

Brand of the year 2011.

Page 25: Creative teams integrated salesexcellence innovationswithout limits ahead of our time

www.esensa.rs

Thank you for your attention!