Creative thinking: people power – social media and CSR

@HelReynolds2013 MIPAA PR Masterclass – Driving for Good

Hello, I’m @HelReynolds

It’s not just marketing

• Influencing in tough times

• Storytelling • Humanising • Learning• Understanding

Creative thinking

• The people have the power to define who we are

• The ‘C’ word is now ‘corporate’

• They know more than we do

What we’ve learned about people power

The people want to love us

Good newsworks onsocial media

The people have the power to define who we are

We have to speak like we speak

Humanising - taking the C out of CSR

Organisations need to be brave to win over the people

Often the people are better than us

Influence not stats

You can’t ignore the people

We need to do storytelling in the right room

I got cookies

Don’t throw content around

The best content comes from the people

To sum up• Social media has given people

power to shape us and define what we are and what we do

• Leave the corporate robot in the boardroom

• Creativity isn’t just about coming up with cool campaigns - it’s thinking differently about what we’re here to do

Photo credits4. http://en.wikipedia.org/wiki/File:StateLibQld_1_102016_Interior_of_Brisbane_Technical_College_Signwriting_class,_ca._1900.jpg5. http://www.flickr.com/photos/ginatee/5199576/6. http://awetumjoygasm.deviantart.com/art/Keyboard-LOVE-926293647. http://commons.wikimedia.org/wiki/File:British_soldiers_chatting_to_German_girls,_16_July_1945._BU8902.jpg11. http://www.flickr.com/photos/brunkfordbraun/330793963/13. http://commons.wikimedia.org/wiki/File:Fotothek_df_roe-neg_0006637_007_Portrait_eines_M%C3%A4dchens,_welches_sich_die_Ohren_.jpg14. http://commons.wikimedia.org/wiki/File:SAS_DC-4_cabin_with_soldier_reading.jpg16. http://en.wikipedia.org/wiki/Hammer_throw17.http://fr.wikipedia.org/wiki/Cliff_Edwards