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ADVANCEWORXCREATIVE COMMUNICATIONS

PROJECTS

CREATIVE COMMUNICATIONS,SUCCESSFUL MARKETING FOR YOU.

INSIGHTS

COMMUNICATE SMARTER.IT’S ABOUT KNOWLEDGE.

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OUR STORY...READ WHAT’S NEW.

FEB 2013ISSUE 1

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READ OUR STORY FOR LA10.

PROJECTS OVERVIEW | NEXT PROJECT

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quiver



READ OUR STORY FOR QUIVER.

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INSPIRATION TO INNOVATION

THE QUIVER AEROPOINT.50TM IS THE ONLYBOTTLE INSULATING SLEEVE TO HARNESS THEPOWER OF NASA AEROGEL TECHNOLOGY.

The Aeropoint.50TM is an insulating sleeve to enable users toinsulate any bottle of 500ml size. The product harnessesNASA technology enabling the end user to maintain thetemperature of their chosen beverage for up to 5 hours. TheAeropoint.50TM comprehensively outperforms traditionalNeoprene insulating sleeves through the use of ‘Aerogel’.

Taking inspiration from the Quiver Tree, our innovativeproduct carries the same advantages that makes this treeunique. Originating from Southern Africa, its leaves act aswater reservoirs in times of drought, the Quiver tree isessential to it’s environment.

The Aeropoint.50TM was inspired from these principalsenabling it to be used in every sporting and leisure activity.


14 Carmyle Avenue Glasgow G32 8HJT +44(0)141 764 1130 E [email protected]

Performance matters to us, but appearance isimportant too. The AeroPoint.50TM comes in arange of striking colours designed to appeal to awide demographic. Bulk orders can be producedto specific RAL or Pantone colour references tofit with your corporate image or club. Our in-house printing equipment also means that theAeroPoint.50TM can be uniquely branded in smallbatches. Resorts, golf courses, teams andcorporate clients can order bespoke designssuitable for their own requirements. Onlinecustomers can personalise their individual orderby uploading images or text to be printed on tothe product.

Keep focused... Quiver.An estimated 95% of all 500mlbottles can be accommodated bythe AeroPoint.50TM. Our interiordesign caters for the variationsmeaning everything just fits andthere are no unwanted rattles orbottle movement. Additionally it isan environmentally responsiblealternative for users who require areusable bottle.

STANCE

FOCUS

PERFORMANCMATTERS TO UTHE QUIVER AEROPOINT.50TM IS THE ONLY BOTTLE INSULATIN TO HARNESS THE POWER OF NASA AEROGEL TECHNOLOGY.

The Aeropoint.50TM is an insulating sleeve to enable users to insulate any bottle of 50 product harnesses NASA technology enabling the end user to maintain the tempe chosen beverage for up to 5 hours. The Aeropoint.50TM comprehensively outperfor Neoprene insulating sleeves through the use of ‘Aerogel’. Inherent versatility withi enables the insulating sleeve to be used in every sporting and leisure activity.

www.quiver.com


IT’S THE SCIENCE OF GOLF.THE QUIVER AEROPOINT.50TM IS THE ONLY BOTTLE INSULATING SLEEVETO HARNESS THE POWER OF NASA AEROGEL TECHNOLOGY.

The Aeropoint.50TM is an insulating sleeve to enable users to insulate any bottle of 500ml size. Theproduct harnesses NASA technology enabling the end user to maintain the temperature of theirchosen beverage for up to 5 hours. The Aeropoint.50TM comprehensively outperforms traditionalNeoprene insulating sleeves through the use of ‘Aerogel’. Inherent versatility within the productenables the insulating sleeve to be used in every sporting and leisure activity.

www.quiver.com

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ME COLOUR... INTO YOUR GAME.

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whenever you play your next round, make sureQuiver is with you every shot. The new colourrange also brings style and individuality, sowhatever your personality, we have a colour tocomplement. As a further option, why not considerbespoke branding of the product for your club orevent, or simply as a great promotional item.

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mylo



READ OUR STORY FOR MYLO KITCHENS.

skintruth0



READ OUR STORY FOR SKINTRUTH.


salon beauSkintruth

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®

truth...is that which works

William James, Philosopher


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the platter c



READ OUR STORY FOR THE PLATTER COMPANY.

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Contact us at

07879 811 932

[email protected]

www.theplattercompany.co.uk

Want to be your own boss?

Got entrepreneurial flair?

Got the passion and driveto make things happen?


FranchiseVision: To enable every host inthe UK to have a successful event

Prospectus


Introduction

“We invite you to explore our franchiseopportunities and join in our success as weembark on expanding our franchisenetwork throughout the UK.”

The Platter Company, founded by myself and my businepartner Darren Smith, first started trading in 2009 througthe independent retail chain Budgens. We then followed this by launching in Somerfield and then, in2011, launched into 67 Tesco stores in the Herts / Essex area. Thiswas when we really thought we’d hit the big time! Each store hadon average 25,000 customers walking through their doors eachweek – posters and leaflets of our fantastic platters were potentiallyvisible to over 1.6M people each week…….

It was after trading with Tesco for 12 months that we then had our‘light bulb’ moment as to why sales weren't reaching the levels wehad predicted. The process was falling down at every stage wherewe were reliant on the retailer; marketing materials were rarely inplace, staff knowledge and ability to sell was poor and customerservice to platter customers was inadequate.

So our light bulb moment was that we needed an operatingmodel where The Platter Company is responsible for the:

| sales and marketing to ensure customers were aware of ourfantastic platters.

| customer service to ensure it’s a memorable experience whendealing with us.

| delivery of the customers’ platters and after sales service andfeedback.

By growing The Platter Company brand through a franchisebusiness model, we recognised we could achieve this whilstworking with local partners (our franchisees) who are aspassionate as about our brand and values as we are, and helpthem build their own successful The Platter Company business aperfect solution for all!

1


www.theplattercompany.co.uk 2

ss gh

Richard Booth Joint Managing Director


You don't have to come up with a new idea -someone else has had it and tested it too!What the experts say...at the British Franchise Association

About franchising5


What is franchising?

The term 'franchising' has been used to describe manydifferent forms of business relationships, including licensing,distributor agreements and agency arrangements. In its mostfamiliar sense, the term ‘franchise’ has arisen from thedevelopment of what is called 'business format franchising’.

Business format franchising is the granting of a license by oneperson (the franchisor) to another (the franchisee), whichentitles the franchisee to trade as their own business underthe brand of the franchisor, following a proven businessmodel. The franchisee also receives a package, comprisingall the elements necessary to establish a previously untrainedperson in the business and to run it with continual assistanceon a predetermined basis (including a predeterminedagreement length, with renewal options).

The principle is simple - some companies choose to grow, notby developing in the conventional way but, by granting alicense to others to sell their product or service. There areclear advantages to this:

You don't have to come up with a new idea - someone elsehas had it and tested it too!

Good franchisors will offer comprehensive trainingprogrammes in sales and, indeed, all business skills. Goodfranchisors can also help secure funding for your investmentas well as, for example, discounted bulk-purchases for outletsand / or vehicles when you are in operation. If customers areaware that you are running a franchise, they will understandthat you offer the best possible value for money and aconsistent quality of service - although you run your 'ownshow', you are part of a much larger organisation.

Who is in control?

Each business outlet/unit is owned and operated by thefranchisee. However, the franchisor retains control over the wayin which products and services are marketed and sold, andcontrols the quality and standards of the business.

www.theplattercompany.co.uk/become-franchisee

What are the cost implications?

The franchisor will receive an initial fee from the franchisee,payable at the outset, together with on-going managementservice fees - usually based on a percentage of annualturnover or mark-ups on supplies. In return, the franchisor hasan obligation to support the franchise network, notably withtraining, product development, advertising, promotionalactivities and with a specialist range of management services.

Franchising key facts

Franchising is often referred to as an industry in its own right.This is largely due to its scale and the common use of‘business format franchising’ as a growth model by thebusinesses within. However, franchising spans manyindustries, from home-run domestic services to worldrenowned high street brands. Franchising is a business modelused in the ‘business to business’ (B2B) and ‘business toconsumer’ (B2C) fields, with both blue and white collarsuccesses.

The British Franchise Association’s list of accredited membersdemonstrates the scope of business types in franchising.

The following statistics are from the NatWest/bfa FranchiseSurvey 2012:

Franchise industry statistics

| Industry annual turnover: £13.4 billion

| Number of franchisor brands operating in the UK: 929

| Number of franchisee outlets: 40,100

| Number of people employed in franchising: 594,000

| Percentage of units (including new businesses): 91%

This has grown from an industry that 20 years ago had aturnover of just over £5 billion, had 379 different brands andrepresented 18,300 franchisee outlets.

To find out more and to become a PlatterCompany Franchise Partner, please clickon the link opposite.



Wants flexible wo A great networker

Wants to build a successful & profita Wants to contribute to & be part of a successful team.

Determined to succeed

THE IDEAL

The Ideal TPC Franchisee7


orking hours

Self motivated

Customer focussed

Enthusiastic

able business

The role of the franchiseeTo enable every host in their territoryto have a successful event

| Sales & Marketing

| Target local businesses to provide platters for meetings.

| Gain business customer accounts.

| Network, network, network!

| Liaise with event venues.

| Leaflet drop domestic properties.

| Attend tradeshows.

| Gain exposure in local media.

| Be an ambassador for The Platter Company.

| Customer Service

| Ensure the customer has everything they need prior to their event.

| Gain feedback from business account customers post their event.

| Customer Deliveries

| Provide 100% reliability.

| Deliver within the time window requested.

| Provide the necessary help to ensure their event is successful.

If you know you can do this, call or email Richard today

07879 811 932

[email protected]


EDISON ENERG



READ OUR STORY FOR EDISON ENERGY.

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