creativity and design 2016 day 05
TRANSCRIPT
![Page 1: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/1.jpg)
Creativity and Design
Day 5: Now what?
http://www.tiki-toki.com/timeline/entry/622572/ACI-Design-Creativity-Map/
![Page 2: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/2.jpg)
Use Creativity & Design to help make the world better30
http://www.todayonline.com/
![Page 3: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/3.jpg)
![Page 4: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/4.jpg)
• Accomplishment: achieving goals• Beauty: appreciation of qualities that give pleasure to the senses or spirit• Community: sense of unity with others around us and a general connection• Creation: sense of having produced something new and original• Duty: willing application of oneself to a responsibility• Enlightenment: clear understanding through logic or inspiration• Freedom: sense of living without unwanted constraints• Harmony: balanced and pleasing relationship of parts to a whole• Justice: assurance of equitable and unbiased treatment• Oneness: sense of unity with everything around us• Redemption: atonement or deliverance from past failure or decline• Security: freedom from worry about loss• Truth: commitment to honesty and integrity• Validation: recognition of oneself as a valued individual worthy of respect• Wonder: awe in the presence of a creation beyond one’s understanding
http://www.makingmeaning.org/meanings.html
![Page 5: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/5.jpg)
Design and Creativity
(D&C)
why?
who?
how?what if?
so what?
so what?
![Page 6: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/6.jpg)
Now that you and your team can generate many creative ideas, what do you do with them? How can you choose?31
http://www.todayonline.com/
![Page 7: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/7.jpg)
http://99u.com/articles/6167/battling-the-half-life-of-idea-execution
Creativity: less about creating new ideas, more about focusing on a few
“I think my love of idea generation has become an escape hatch… new ideas appear more attractive. And so I quickly jump to something new”
![Page 8: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/8.jpg)
Would you prefer…?
a) A team that generates 100 ideas with 10 of them being greatb) A team that generates 10 ideas with 2 of them being great
![Page 9: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/9.jpg)
![Page 10: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/10.jpg)
http://www.mech.utah.edu/senior_design/07/uploads/Main/Lect12-ConceptSelection.pdf
... and more
![Page 11: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/11.jpg)
2005
http://news.bbc.co.uk/2/hi/technology/4292854.stm
![Page 12: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/12.jpg)
2005
http://wiki.laptop.org/go/Pictures
![Page 13: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/13.jpg)
http://wiki.laptop.org/go/Pictures
![Page 14: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/14.jpg)
http://wiki.laptop.org/go/Pictures
![Page 15: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/15.jpg)
http://news.cnet.com/2300-11386_3-10012657-7.html
![Page 16: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/16.jpg)
2006
http://wiki.laptop.org/go/Pictureshttp://www.flickr.com/photos/pete/sets/72057594143224765/with/152123539/
![Page 17: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/17.jpg)
http://wiki.laptop.org/go/Pictures
![Page 18: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/18.jpg)
http://www.fuseproject.com/pdf/OLPC%20Case%20Study.pdf
2007
![Page 19: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/19.jpg)
http://www.flickr.com/photos/knightfoundation/6771617469/http://www.flickr.com/photos/olpc/page74/
http://www.flickr.com/photos/pieter-bidia/2925665693/
![Page 20: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/20.jpg)
![Page 21: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/21.jpg)
![Page 22: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/22.jpg)
http://www.fuseproject.com/category-1-product-652008
![Page 23: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/23.jpg)
![Page 24: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/24.jpg)
New ideas are incomplete; “ugly ducklings” before becoming beautiful swans… they need protection32
http://www.todayonline.com/
![Page 25: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/25.jpg)
“It then took me 5,127 prototypes to develop the final machine, each failed prototype
informing the next one”
![Page 26: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/26.jpg)
![Page 27: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/27.jpg)
“I'd seen an industrial sawmill, which uses something called a cyclonic separator to remove dust from the air. I thought the same principle of
separation might work on a vacuum cleaner. I rigged up a quick prototype, and it did.
I became obsessed. It took five years of doing nothing but making and testing prototypes. My wife supported us by teaching art. She was
wonderful. But most other people thought I was mad.”
http://www.inc.com/magazine/201203/burt-helm/how-i-did-it-james-dyson.html
![Page 29: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/29.jpg)
Help grow and sustain a “Yes, and…” collaborative culture33
http://www.todayonline.com/
![Page 30: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/30.jpg)
The best solutions…
Are difficult and take timeRespond to new problemsChallenge the status-quo
Address causes, not symptomsApply technology appropriately
Reveal new ways of thinking about problemsInvolve a wide variety of stakeholders
Are persuasively communicated
![Page 31: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/31.jpg)
- Lunch -
![Page 32: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/32.jpg)
![Page 33: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/33.jpg)
Pugh Matrix
https://wiki.ece.cmu.edu/ddl/index.php/Ice_cream_maker_redesign
![Page 34: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/34.jpg)
http://www.gaudisite.nl/SESGwhitePaperNovember2009.pdf
![Page 35: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/35.jpg)
(Probably not relevant criteria?)
(Interesting)
Evaluation Criteria
Impo
rtanc
e R
atin
g
Ben
chm
ark
(Dat
um)
New
idea
type
1
New
idea
type
2
New
idea
type
3
Exi
stin
g pr
oduc
t 1
Exi
stin
g pr
oduc
t 2
Criteria 1 3 S + + - -
Criteria 2 2 - S + + +
Criteria 3 3 + - + S S
Criteria 4 1 S + + - +
Criteria 5 3 - S S + S
Criteria 6 3 - - - - -
Criteria 7 3 + + + + +
Criteria 8 2 S S S S S
Criteria 9 1 - + - - -
Criteria 10 2 + - + + +
Pugh Matrix TemplateSolution Alternatives
Concept Selection LegendBetter +Same SWorse -
![Page 36: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/36.jpg)
Systematic evaluation methods are good if you are careful how to use them and how to interpret the outcome34
http://www.todayonline.com/
![Page 37: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/37.jpg)
http://www.slideshare.net/frogdesign/making-clients-part-of-the-design-process
![Page 38: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/38.jpg)
Concept variation
![Page 39: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/39.jpg)
![Page 40: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/40.jpg)
Build models and prototypes of new ideas35
http://www.todayonline.com/
![Page 41: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/41.jpg)
http://www.computerhistory.org/revolution/input-output/14/350
![Page 42: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/42.jpg)
Why prototype?
• Manage uncertainty• Make assumptions explicit
• Learn a specific feature or property
• Evaluate in realistic conditions• Gather feedback and support for change
• Communicate decisions and intentions
• Open the ideation process• Safety and ergonomics
• Test desirability, viability, and feasibility
![Page 43: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/43.jpg)
![Page 44: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/44.jpg)
http://martini.mitplw.com/blog/?p=954
![Page 45: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/45.jpg)
http://www.studiotilt.com/blog/2011/02/03/the-hub-kings-cross-co-design-workshop/http://paipr.wordpress.com/projects/rapid-low-fi-prototyping/
http://www.robives.com/blog/swinging_legs_experiment
Low-Fidelity Prototyping (Quick and Dirty):Immediate physical representations using any available materials
![Page 46: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/46.jpg)
![Page 47: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/47.jpg)
Interactive Toy: 3 day tutorialhttp://www.youtube.com/watch?v=mt4V5kojU8E
![Page 48: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/48.jpg)
![Page 49: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/49.jpg)
![Page 50: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/50.jpg)
![Page 51: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/51.jpg)
![Page 52: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/52.jpg)
Prototyping images
![Page 53: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/53.jpg)
Prototyping images
![Page 54: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/54.jpg)
Prototyping images
![Page 55: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/55.jpg)
Prototyping images
![Page 56: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/56.jpg)
![Page 57: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/57.jpg)
![Page 58: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/58.jpg)
minecraft.net
![Page 59: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/59.jpg)
Keurig individual serving coffee brewer
http://www.keurig.com/
![Page 61: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/61.jpg)
02468
101214161820
0.07 0.08 0.09 0.1 0.11 0.12 0.13 0.14
Radius of Hole (cm)
Bitt
erne
ss (c
m*m
in)
or T
ime
(min
)
0
0.2
0.4
0.6
0.8
1
1.2
Perc
ent o
f Tea
Sa
tura
ted
BitternessTime% Saturation
Tea brewer
l iquidcontainment
electrical supply
electrical conversion
thermal energyfilter, teacontainment
ice/teacontainment
electricity
water
water
thermal energy
tea thermal energy
ice teathermalenergy
18 in.
9 in.
![Page 62: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/62.jpg)
Twitter: @sarvidefer
1
2
3 4
5
6
78
9
![Page 63: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/63.jpg)
Creativity and Design
The objective of this course is to introduce students to the basics of product design, including issues relating to product form and function, as well as aesthetics and experience. Students will learn how to integrate creative ideas into product designs that would appeal to consumers. Cutting edge and relevant issues in product designs will be discussed. Special emphasis will also be placed on examining product designs in an Asian cultural context.
![Page 64: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/64.jpg)
Extend and apply what you learned in this course36
http://www.todayonline.com/
![Page 65: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/65.jpg)
http://candychang.com/before-i-die-in-nola/
![Page 66: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/66.jpg)
- End of Day 5 -
![Page 67: Creativity and design 2016 day 05](https://reader031.vdocument.in/reader031/viewer/2022020301/5885e9111a28ab906d8b7981/html5/thumbnails/67.jpg)
Steven Johnson: Where Good Ideas Come From
http://www.ted.com/talks/steven_johnson_where_good_ideas_come_from.html