creativity and insights

CREATIVITY AND INSIGHTS

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CREATIVITY AND INSIGHTS

FIRST THINGS FIRST: FACTS VERSUS INSIGHTS

5 CURRENT INSIGHT DEBATES

1. INSIGHTS, INSIGHTS EVERYWHERE

VERSUS

2. INSIGHTS ARE HARDER TO FIND

3. DATA IS HINDERING CREATIVITY

VERSUS

4. DATA IS INSPIRING CREATIVITY

5. FROM MAD MEN TO MATH MEN?

DIFFERENT INSIGHTS EQUAL DIFFERENT ACTIONS

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