PAYING ATTENTION!Assignment number 2

CHRISA SAMPANES

Have you ever thought that you could…

????

Well, as we have learned in class, observation in the essential in creativity.

Well, after observing at several stores…

There is a lot to be said about a logo and its color.

Green is a popular color for companies logos in Spain. Grocery stores (Mercadona), department stores (El Corte Ingles), clothing stores (Benetton), home improvement stores (Leroy Merlin), etc.

Observing as a “tourist”, a big shocker when I first came to Spain was the customer service, or better said, lack of. Not that the customer always has to be right (well, maybe so) but of all the stores I went into today, only one sales clerk greeted me and asked if I needed any help. All of the stores had between 2 and 4 workers on the “floor”. Except in the large grocery store that had over 10 staff members working. So the lack of staff was not an issue. And very few shoppers were in the store due to time of day and location (city outside of Madrid).

Stores structure varied even in the same mall. Benneton had by far the nicest floor, color combination, tidiness and all over look of all the stores.

The rest …. pale in comparison.

The higher the ceilings, the “colder” and more impersonal the shopping experience.

Lession learned…

Go back to kindergarden:

Stop Look and Listen

The opportunity we have been waiting for might be in our next obervation.

And as we now know, we can´t read with our eyes shut!