Text to Change, a social mobile ventureCredemus, London March 2nd 2012

Hajo van Beijmahvanbeijma@texttochange.com

+31 (0)20 8202058

5.3 billion Mobile Phone subscriptions Globally (ITU,2010)

Over 1 billion people in Africa

80% of Africans have access to mobile phones

Majority of mobile phones are in emerging markets

5.3 billion Mobile Phone subscriptions Globally (ITU,2010)

Over 1 billion people in Africa

80% of Africans have access to mobile phones

Majority of mobile phones are in emerging markets

Founded in 2007 in Amsterdam

Social Mobile Service & Content provider. Behaviour Change Communication.

TTC develops Interactive and Incentive based mobile programs

Pioneer and market leader in mHealth in Africa

TTC is structured as a non for profit which holds shares in for profit spinoffs. Consultancy and Research

Founded in 2007 in Amsterdam

Social Mobile Service & Content provider. Behaviour Change Communication.

TTC develops Interactive and Incentive based mobile programs

Pioneer and market leader in mHealth in Africa

TTC is structured as a non for profit which holds shares in for profit spinoffs. Consultancy and Research

Text to Change has active programs in 6 countries (red) and upcoming programs in 8 more (yellow)Text to Change has active programs in 6 countries (red) and upcoming programs in 8 more (yellow)

Text to Change has active programs in 6 countries (red) and upcoming programs in 8 more (yellow)Text to Change has active programs in 6 countries (red) and upcoming programs in 8 more (yellow)

Behavior Change CommunicationBehavior Change Communication MobilizationMobilization

Tomorrow is HAND WASHING DAY! Come join us to promote HAND WASHING at City Square. Competitions, quizzes, dance, come join the fun.

Tomorrow is HAND WASHING DAY! Come join us to promote HAND WASHING at City Square. Competitions, quizzes, dance, come join the fun.

InformationInformation

Wash your hands thoroughly & frequently with soap, especially after being in crowded public places and around food.

Wash your hands thoroughly & frequently with soap, especially after being in crowded public places and around food.

Campaigns:

-Medicine adherence-Awareness quizzes-Patient records-Health Management Information Systems-Closed user groups on healthcare topics-Outbreak information-Clinic location systems-Clinic referral messages

Campaigns:

-Medicine adherence-Awareness quizzes-Patient records-Health Management Information Systems-Closed user groups on healthcare topics-Outbreak information-Clinic location systems-Clinic referral messages

Don’t guess the answers, learn the truth

Target: 15.000 Airtel subscribers HIV/AIDS Quiz Interactive, confirmation/correct answer Incentives: airtime and mobile phones Increase knowledge and uptake in testing Results: 20 % response rate Uptake in HCT of +40% at AIC Built our own platform + toll free short

code

Don’t guess the answers, learn the truth

Target: 15.000 Airtel subscribers HIV/AIDS Quiz Interactive, confirmation/correct answer Incentives: airtime and mobile phones Increase knowledge and uptake in testing Results: 20 % response rate Uptake in HCT of +40% at AIC Built our own platform + toll free short

code

How many children die from diarrhoea every year?

1.780,0002.1,200,0003.1,700,000To reply send QUIZ <space><answer nr> to 8181

How many children die from diarrhoea every year?

1.780,0002.1,200,0003.1,700,000To reply send QUIZ <space><answer nr> to 8181

Well done! 1,700,000 children die of Diarrhoea every year. This can easily be prevented by good hygiene. Just by washing hands with lifebouy soap and water, we can reduce diarrhoeal deaths in children by an amazing 43%.

Well done! 1,700,000 children die of Diarrhoea every year. This can easily be prevented by good hygiene. Just by washing hands with lifebouy soap and water, we can reduce diarrhoeal deaths in children by an amazing 43%.Users participate in free

Health quizzes Users participate in free

Health quizzes

Incentives with monetary valueIncentives with monetary value

Examples:

•Airtime•Merchandise•Health products•Social incentives

Examples:

•Airtime•Merchandise•Health products•Social incentives

Mosquito netMosquito net

Barcelona shirtBarcelona shirt

AirtimeAirtime

EPMTCT/ Mother Reminder program in rural Uganda

EPMTCT/ Mother Reminder program in rural Uganda

Increase number of ANC visits to a minimum of 4.

Increase PMTCT uptake & adherence for HIV positive pregnant women

Increase number of women delivering at the health clinic

Provide postnatal support; examples: info about nutrition and hygiene.

Increase number of ANC visits to a minimum of 4.

Increase PMTCT uptake & adherence for HIV positive pregnant women

Increase number of women delivering at the health clinic

Provide postnatal support; examples: info about nutrition and hygiene.

Data CollectionData Collection

Behavior Change CommunicationBehavior Change Communication MobilizationMobilization

Tomorrow is HAND WASHING DAY! Come join us to promote HAND WASHING at City Square. Competitions, quizzes, dance, come join the fun.

Tomorrow is HAND WASHING DAY! Come join us to promote HAND WASHING at City Square. Competitions, quizzes, dance, come join the fun.

InformationInformation

Wash your hands thoroughly & frequently with soap, especially after being in crowded public places and around food.

Wash your hands thoroughly & frequently with soap, especially after being in crowded public places and around food.

Behaviour Change Communication

Behaviour Change Communication MobilizationMobilization

Tomorrow is HAND WASHING DAY! Come join us to promote HAND WASHING at City Square. Competitions, quizzes, dance, come join the fun.

Tomorrow is HAND WASHING DAY! Come join us to promote HAND WASHING at City Square. Competitions, quizzes, dance, come join the fun.

InformationInformation

Wash your hands thoroughly & frequently with soap, especially after being in crowded public places and around food.

Wash your hands thoroughly & frequently with soap, especially after being in crowded public places and around food.

TitelTitel

Tekst gaat hier, sleep het vakje zoals je het wilt hebben.

Tekst gaat hier, sleep het vakje zoals je het wilt hebben.

Market activationsMarket activations

Educational promotionEducational promotion

Healthy families, communities, children

Healthy families, communities, children

TTC’s goals and ambitions

TTC’s goals and ambitions

Nutrition counselingNutrition counseling

Informed citizens who freely choose their

path of development

Informed citizens who freely choose their

path of development

Better agricultural services

Better agricultural services

Data collectionData collection

Transparency & Accountability

Transparency & Accountability

Combining strengths: Good PartnershipsCombining strengths: Good Partnerships