creme-ing the competition
TRANSCRIPT
Creme-ing the
CompetitionLily Nason,
Kiara Bunting, Cameron Spera &
Gabriella Bello
786K13.5Khttps://twitter.com/Oreo
https://twitter.com/ChipsAhoy
Frequency of TweetsOverall: 22.9K
Multiple original tweets each week
Daily responses to customers and other brands
Engage in constant conversation
High engagement on tweets
https://twitter.com/Oreo
Overall: just over 4,700
Original tweets monthly at most
No original tweet in month of December
Computerized responses to followers
Minimal engagement on tweets
https://twitter.com/ChipsAhoy
Frequency of Tweets
Relationship StatusEngage in conversations with other brands, including Dunkin’ Donuts,
McDonald’s, Chili’s, Jack in the Box, Dairy Queen, and more
https://twitter.com/DunkinDonuts
https://twitter.com/Oreohttps://twitter.com/DunkinDonuts
Oreo engages with brands/companies even if there is no possibility for a collaboration in the future.
https://twitter.com/theonionhttps://twitter.com/hphttps://twitter.com/benefitbeauty
No interaction with other brands since July
Relationship Status
https://twitter.com/ChipsAhoy
Daily Hashtag UseNovember 13th — December 13th 12,813 Oreo Chips Ahoy 198
https://topsy.com/
Klout Score
https://klout.com/#/user/ChipsAhoyhttps://klout.com/#/user/ChipsAhoy
Current EventsOreo is very up-to-date with current events
They use #dailytwist: “Today’s news with an Oreo Twist!” -Oreo.com
Their posts are timely
Their graphics are creative
https://twitter.com/Oreo
Chips Ahoy doesn’t focus much on current events
When they do, their graphics lack creativity
Their images are not very focused on their product
Current Events
https://twitter.com/ChipsAhoy
Oreo promotes new recipes and DIY projects with “Oreo DIY”
They provide recipes with each post
Their recipes use their product creatively
Recipes/DIY
https://twitter.com/Oreo
Recipes/DIYChips Ahoy doesn’t post recipes very often
They don’t always post recipes with their posts
Their recipes aren’t always very creative
https://twitter.com/ChipsAhoy
New FlavorsOreo advertises new flavors and styles with different, unique tweets
They incorporate photos, videos, and other media
Each tweet uses different ideas, colors, and designs to advertise the flavor
https://twitter.com/Oreo
New FlavorsChips Ahoy advertises new flavors with similar tweets
All of them use very similar images
They all use the same colors, designs, etc.
https://twitter.com/ChipsAhoy
Thins vs Brownie
https://twitter.com/Oreohttps://twitter.com/ChipsAhoy
1 Year Later...
https://twitter.com/Oreohttps://twitter.com/ChipsAhoy
Work Cited1.Oreo. (2014). File: Oreo.svg. [Image File]. Retrieved from:
http://logos.wikia.com/wiki/Oreo#2014-present
2.ChipsAhoy!. (2015). File: chips-ahoy. [Image File]. Retrieved from: http://iloveicecreamcakes.com/ilicc_wp/wp-content/uploads/2015/04/chips-ahoy.png
3.http://www.socialmention.com4.http://www.socialmention.com5.https://topsy.com/6.https://twitter.com/Oreo7.https://twitter.com/ChipsAhoy