It’s all about…

HELPING OUR CLIENTS

WHERE DOES THE MONEY COME FROM?

POS AND VISION

WHY PRODUCTS FAIL?

NO VALUE, NO GAME

WASTED MONEY

WASTED MONEY

WASTED MONEY

PRODUCTIVE VS INNOVATIVE

PROBLEM VS. SOLUTION

OLD GAMES VS NEW GAMES

BUILD MVPS – TEST YOUR VISION

Definition: “version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.”

Goal: to test fundamental business hypotheses and to help entrepreneurs begin the learning process as quickly as possible

WALKING SKELETON

DROPBOX EXAMPLE

PILOT

WE HAVE MVP. LET’S VALIDATE AND PIVOT

WE LEARNED …

GO ITERATIVERELEASE EARLY AND OFTEN

MY EXAMPLE

VERTICAL SLICES

FEATURE EVALUATION FRAMEWORK

Total cost of Ownership Innovation rate Important vs Urgent Usage Index

EVALUATE FEATURE AGAINST GOAL

Welcome Retention Revenue

TAKEAWAYS

Customers expect our help Responsible for failure/success MVP – minimize risk Do not invest products that will never be

used Validate assumptions Go Iterative Feature validation framework

Q&A

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THANK YOU