cross-media social game experiences
DESCRIPTION
Killzone 2 for the playstation 3 and killzone.com pair up to deepen the game experience. Using the web and console platforms to make use of their strengths and possibilities Killzone 2 offers a more immersive game environment. With a cross-platform strategy game developers can further extend the gameplay, even after the title has been released.TRANSCRIPT
![Page 1: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/1.jpg)
Cross-media social game experiencesKillzone 2 & killzone.com
![Page 2: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/2.jpg)
Tip: view the notes for the full transcript
![Page 3: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/3.jpg)
Reinoud Bosman
» Information Architect / Interaction Designer / User Experience Consultant
» Interactive design (mostly web) / usability / internet strategy
» Amsterdam / Sydney / Tokyo / Los Angeles / Berlin
» Web sites / mobile internet / PS3
» Advertising / Government / NGOs / Healthcare / BMFC
» Intereaction design lead on Killzone.com
![Page 4: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/4.jpg)
KILLZONE.COMDesign
![Page 5: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/5.jpg)
Killzone.com
»Next generation website
»Build an Online community
»Support and extend the Game experience
» Integrated with PS3
![Page 6: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/6.jpg)
HISTORYFPS
![Page 7: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/7.jpg)
Castle Wolfenstein (1992)
![Page 8: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/8.jpg)
Doom (1993)
![Page 9: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/9.jpg)
Quake 2 (1997)
![Page 10: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/10.jpg)
Clans
![Page 11: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/11.jpg)
Half life (1998) & Counter strike (1999)
![Page 12: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/12.jpg)
Enhanced multiplay
![Page 13: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/13.jpg)
Killzone (2004)
» First-person shooter for PlayStation 2®
» Developed by Netherlands-based Guerrilla Games
» War on in the near future between Earth forces (the ISA) and the separatist Helghast
» Included multi-player but no success because ofseparately sold PS2 hardware
» Liberation for Playstation Portable ® (2006)
![Page 14: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/14.jpg)
Killzone 2 (2009)
» Single player mode (story line) & Multi player mode» Launch: 25 Feb (Europe), Killzone.com 19 Feb» Badges
» Engineer (repair (open), place sentry turrets)» Medic (heal, revive)
» Character development» Ribbons (e.g. Distinguished Service cross: 50+ hours online)» Ranks (e.g. General: top 10% world-wide players)
» Squads & Clans» Squads: (in-game) see location of squad-members and communicate» Clans: (online) find friends and join a group to play together
![Page 15: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/15.jpg)
EMOTIONDesign for
![Page 16: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/16.jpg)
The 4 Fun Keys30 emotions from gameplay
Putting Emotion into Play ™
XEODesignwww.xeodesign.com
© 2008 XEODesign, Inc.
Hard FunFiero
People FunAmusement
Easy FunCuriosity
Serious FunRelaxation
emotion < choice < mechanic > choice > emotion
whitepapers: xeodesign.com
![Page 17: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/17.jpg)
Designing a cross-media social game experience
1. Deepen the experience (make it more fun!)2. Create cross-over points3. Activate the community
![Page 18: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/18.jpg)
Designing a cross-media social game experience
1. Deepen the experience (make it more fun!)2. Create cross-over points3. Activate the community
![Page 19: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/19.jpg)
1. Deepen the experience Primary qualities of games
»Representation» Interaction»Conflict»Safety
Chris Crawford, The Art of Computer Game Design
![Page 20: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/20.jpg)
1. Deepen the experience Game qualities of killzone.com
»Representation» Interaction
Allowing the user to explore the results of their actions within the game space
»Conflictnot the conflict within the game, but the competition between people
»Safety
![Page 21: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/21.jpg)
INTERACTIONDesign for
![Page 22: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/22.jpg)
Interactions in killzone.com»Killzone 2 multiplayer has a number of » results after each game played, e.g.:
» Who wins, who loses» Which objectives were achieved» The amount of points won or lost» Who killed who when with what
»Capturing these results and storing them in an online environment for competitors to review allows players to boast their achievements: bragging rights
![Page 23: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/23.jpg)
Bragging-rights
Who wins, who loses
Which objectives were achieved
The amount of points won or lost
Who killed who when with what
![Page 24: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/24.jpg)
Bragging-rights
Who wins, who loses I won xx times!
Which objectives were achieved What I had to do to win
The amount of points won or lost I’m in a higher position than you (because I win so much)
Who killed who when with what How I won
![Page 25: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/25.jpg)
Visualize competitive results
»Leaderboards / Hi-scores» Show how well you are doing compared to everyone else
»Tournament results & features» Putting players in the spotlight, lifting them to the top of the community
»Weapon & kill statistics» Showing prowess and skills of individual players
![Page 26: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/26.jpg)
Media Catalyst.
![Page 27: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/27.jpg)
Media Catalyst.
![Page 28: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/28.jpg)
Media Catalyst.
![Page 29: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/29.jpg)
Visualize competitive results
»Leaderboards / Hi-scores» Show how well you are doing compared to everyone else
»Tournament results & features» Putting players in the spotlight, lifting them to the top of the community
»Weapon & kill statistics» Showing prowess and skills of individual players
![Page 30: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/30.jpg)
Media Catalyst.
![Page 31: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/31.jpg)
Media Catalyst.
![Page 32: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/32.jpg)
Visualize competitive results
»Leaderboards / Hi-scores» Show how well you are doing compared to everyone else
»Tournament results & features» Putting players in the spotlight, lifting them to the top of the community
»Weapon & kill statistics» Showing prowess and skills of individual players
![Page 33: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/33.jpg)
Media Catalyst.
![Page 34: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/34.jpg)
Media Catalyst.
![Page 35: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/35.jpg)
COMMUNITYDesign for
![Page 36: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/36.jpg)
Key roles in online communities
» The star Everyone wants to be friends with
» The opinion leader High quality content producer
» The connector Person with many connections
» The addict Very high participation in community
Laurent Goffin, Building the Social Web Experience
![Page 37: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/37.jpg)
» The star Generals (top 10% players)Tournament winners
» The opinion leader Forum discussion leaders
» The connector Clan leaders
» The addict Hard-core gamer
Key roles in online communities
![Page 38: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/38.jpg)
Share your experiences
»From the game, get the data that re-inforce the bragging rights and display them in the online environment
»To share them with other people» Your social group (i.e. your clan)» Your opponents (everybody else)
![Page 39: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/39.jpg)
Media Catalyst.
![Page 40: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/40.jpg)
Media Catalyst.
![Page 41: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/41.jpg)
Communicate about achievements
»Communicate to share experiences (within your social group). To talk about events in and around the game, e.g.» In-game chat (during play)» Online forums (in-between playing)» Messaging system
»Communicate to progress the achievements. To gain a better position compared to your opponents» Challenge other players/clans» Invite players to your clan» Schedule battles & events
![Page 42: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/42.jpg)
Media Catalyst.
![Page 43: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/43.jpg)
![Page 44: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/44.jpg)
EXPERIENCESExtend
![Page 45: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/45.jpg)
Putting Emotion into Play ™
XEODesignwww.xeodesign.com
© 2008 XEODesign, Inc.
The 4 Fun Keys30 emotions from gameplay
Hard FunFiero
People FunAmusement
Easy FunCuriosity
Serious FunRelaxation
emotion < choice < mechanic > choice > emotion
whitepapers: xeodesign.com
![Page 46: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/46.jpg)
The web extends gameplay
Slice & dice player statistics to create new levels of competition» Player interaction > lead / compete > relationships
Create player profiles & friends lists» Personalize > self expression > relationships
![Page 47: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/47.jpg)
Web development never stops
»New gameplay additions, after public release
»Continuous releases
» Interaction with your community
»Extended shelf-life for your games
![Page 48: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/48.jpg)
Extend gameplay into the future
??» Player interaction > mentor > relationships (People Fun)
??» Practice> learning > values (Relaxation)
Or a completely different model» … > … > ...?
![Page 49: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/49.jpg)
How can you extendyour [insert product here] experience?
![Page 50: Cross-media social game experiences](https://reader034.vdocument.in/reader034/viewer/2022051815/53f58de48d7f7246588b4862/html5/thumbnails/50.jpg)
Reinoud Bosmanreinoud[dot]bosman[a]gmail[dot]com
Full presentation available onhttp://www.slideshare.net/ReinoudBosman/crossmedia-social-game-experiences
Thank you