crossmark prototype demo 2010 annual meeting

Business Development & Marketing

Carol Anne Meyer

CrossMarkCrossRef Annual Member Meeting

16 November 2010

Thursday, December 2, 2010

Agenda

• What is CrossMark?

• How Does it Look? A Demo

• What Does it Cost?

• How Does it Work?

• What’s the Schedule?

• What do Publishers Have to Do?

•Thursday, December 2, 2010

How Does a Researcher Know What to Trust?

• Author name

• Affiliation

• How many times something has been cited

• On a reputable web site (publisher or journal brand)

• Ratings, Comments


How Does a Researcher Know if an Article is Up to Date?


Publisher Concerns


Publisher Concerns

• Readers might choose unmaintained copies of articles


Publisher Concerns


• Negative impact on subscription revenue


Publisher Concerns



• Negative impact on usage statistics


Publisher Concerns




• Readers will not benefit from functionality on the publisher’s site


Publisher Concerns




• Readers will not benefit from functionality on the publisher’s site

• Readers might cite “incorrect” versions instead of the maintained Version of Record


Specific Correction Problems Mentioned

• Interlibrary loan

• Downloaded PDFs

• Printed articles.

The lack of awareness of corrections or updates could be particularly problematic in medicine and related fields.


“The Web is by nature an interactive environment, yet online journals are mostly static, befitting their traditional role as a never-changing scholarly record.”


erratumcorrigendum

updatesenhancementswithdrawalsretractions

new editionsThursday, December 2, 2010

Version of RecordEnhanced VoRCorrected VoR


What is CrossMark?

• A logo that identifies a publisher certified version of record

• Clicking the logo tells you

• If the copy is publisher-maintained and whether there have been any corrections

• Where the publisher-maintained version is

• Other metadata the publisher chooses to include



http://crossmarkdemo.labs.crossref.org/overview/quicklinks/quicklinks.html















































































































click for updates


We are working to make the boxes easier to read at a glance

and to refine the language.


What Does it Cost?


What Does it Cost?

Current content: 20¢

Backfile content: 2¢


What Does it Cost?

Current content: 20¢

Backfile content: 2¢

Current Content: published in the past two years.


• Participation is optional



• Participants maintain their content




• Participants agree to keep CrossMark metadata up to date!





• Participants adhere to logo display guidelines






• Participants link (via DOI) to explanatory “policy” page






• Participants link (via DOI) to explanatory “policy” page

• Anything with a CrossRef DOI can have a CrossMark


What do Publishers Have to do?

• Deposit CrossMark metadata

• Can be with, or after CrossRef DOI deposit

• Update CrossMark metadata

• Display CrossMark logo on HTML publication pages (there’s a widget for that)

• Add CrossMark metadata to PDFs.

• Add linked CrossMark logo to PDFs.

can help

• Decide on and collect optional metadata


• A few publishers will pilot CrossMark starting in December.


• A few publishers will pilot CrossMark starting in December.• Launch scheduled for next April.


Any Questions?


crossmark prototype demo 2010 annual meeting

Business

publisher concerns readers

publisher concernsthursday

usage statistics readers

publishers site readers

reputable web site publisher

subscription revenuethursday

pdfs printed articles

scholarly record