crossmark: trust and the stewardship of scholarly content
TRANSCRIPT
CrossMark: Trust and the Stewardship of Scholarly Content
Ed PentzExecutive Director
CrossRef
January 20th, 2010
Photo: `R4cH3L on Flickr
• CrossRef: membership association of publishers
• Founded for strategic reasons: services best achieved collaboratively
• 16 member board of directors from membership
• Broad church: Commercial, societies, non-profits, university presses, OA publishers – 66% non-profit
• A powerful NETWORK
Strategic .org
2,943 publishers and societies
39.6 million content items
21,128 journals
99,748 books
16,902 conference proceedings
300 million clicks in 2009
How can we determine whether we can trust the material emanating from a site? The Web was originally conceived as a tool for
researchers who trusted one another implicitly; strong models of security were not built in. We have been living with the
consequences ever since. As a result, substantial research should be devoted to engineering layers of trust and provenance into Web
interactions. ..." !
Sir Tim told BBC News that there needed to be new systems that would give websites a label for trustworthiness once they had been proved reliable sources…So I'd be interested in different organisations labeling websites in different ways.
Registration, Certification, Awareness, Archiving: editorial, production, marketing, access
Ongoing stewardship of scholarly contentCertification of the version of record
Version of record
• Scholarly Publishing Roundtable (US House Committee on Science and Technology/White House Office of Science and Technology Policy)
• To the fullest extent possible, access should be to the definitive version of journal articles — the version of record (VoR) produced and stewarded by the publisher.
Industry Problems
• The scholarly pre-publication process is largely invisible
• The common belief that the publisher’s job is done on publication of the “final” version
• A proliferation of versions of content online that are not stewarded
• Trust metrics have not been established on the web
Cross ark
Elevator Pitch
• A logo that identi"es a publisher certi"ed version of record
• Clicking the logo tells you
• If the copy is publisher-maintained and whether there have been any corrections
• Where the publisher-maintained version is
• Other metadata the publisher chooses to include
Enables Researchers to
• Easily determine if they are looking at a publisher-maintained version of record and if not, a link to the publisher version
• Easily ascertain the current status of the document and if there have been updates
• Easily access and use any non-bibliographic metadata the publisher has provided
Enables Publishers to
• Identify the publisher-maintained version of record
• Emphasize initial certi"cation of the version of record AND ongoing stewardship
• Highlight and disseminate corrections in an industry standard way
• Highlight other (often invisible) steps taken to ensure the trustworthiness of the content
Deposit a little extra metadata
Insert HTML code/PDF metadata
What publishers already do
