crossmedia-planer 2014files.vogel.de/vogelonline/vogelonline/files/6012.pdf · 2014-01-16 ·...

P R I N T | O N L I N E | M O B I L | E V E N T S | S E RV I C E S www.it-business.de

M e d i a p a c kPrice list no. 16

Crossmedia-Planer

2014

Vogel IT-Medien GmbH, Augsburg is a wholly owned subsidary of Vogel Business Media, Würzburg. Since 1991 the publisher releases business media for decision-makers who are in charge of production, procurement or application of information technology. In addition to print & online media the publisher also offers a wide-ranging portfolio of events. The most important publisher’s offers are IT-BUSINESS, eGovernment Computing, Security-Insider.de, Storage-Insider.de, IP-Insider.de, DataCenter-Insider.de und CloudComputing-Insider.de.

W Publishing House Vogel IT-Medien GmbH August-Wessels-Str. 27 D-86156 Augsburg www.vogel-it.de

W General Manager Werner Nieberle

W Bank Details Dresdner Bank Würzburg Sorting code 790 800 52 Account number 309 771 700 S.W.I.F.T- Code DRES DE FF 790 IBAN: DE37 7908 0052 0309 7717 00

W IT-BUSINESS Publishing schedule every two weeks Day of publication Monday Printed circulation 26,571 Ex. (IVW QIII/2013) Distributed circulation 26,132 Ex. (IVW QIII/2013) Area of circulation Germany Internet www.it-business.de ISSN 1864-0907

W Phone numbers & contact Co-Publisher Lilli Kos +49 (0) 821 2177- 300

E-Mail [email protected]

Account Management Besa Agaj (International Accounts) -112 E-Mail [email protected]

Stephanie Steen (Key Accounts) -211 E-Mail [email protected]

Hannah Lamotte (Account Manager) -193 E-Mail [email protected]

Ursula Gebauer (Campaign Management) -217 E-Mail [email protected]

Editoral Staff Harry Jacob (Redaktionsleiter) - 206 E-Mail [email protected]

Disposition Dagmar Schauer +49 (0) 821 2177- 202 E-Mail [email protected]

Technical Support Print Johannes Rath - 128 E-Mail [email protected]

W Memberships Informationsgemeinschaft zur Feststellung der Verbreitung von Werbe trägern e.V. International Federation of the Periodical Press

W Social Medias

2Publisher’s imprint

3The IT-BUSINESS-Media

ServicesEventsOnline

The integrated cross-media concept for yoursuccessful marketing in the ITC channel

With IT-BUSINESS Media you reach the decision ma-kers in the ITC-trade intermedial and effectively in the most important phases of the decision process: Print – StrategyOnline – ResearchEvents – Face-to-face contactServices – Contacts

The flexible concept of IT-BUSINESS media enables youto attain your successful and measurable marketingtargets.

In the process you obtain the best possible backup of aprofessional and service oriented consulting team.

The Media sections

The trade magazine IT-BUSINESS provides biweekly thoroughly researched background information of the IT channel and strategic relevant business and tech-nology knowledge.

The information website IT-BUSINESS.de offers all necessary information that should be immediately and in high quality at the partners’ disposal: news, white-papers, webcasts and case studies as well as an ex-tensive manufacturer and distributor database.

The IT-BUSINESS Akademie imparts with its events the necessary hard & soft skills to a wide spectrum of trading partners. The target is to successfully po-sition yourself in the market and to foster business contacts. Apart from management and sales trainings IT-BUSINESS Akademie organizes the business sum-mit ITBUSINESS Executive Summit and solution-ori-ented multivendor roadshows named „Partner Solu-tion Days“ concerning the topics virtualization, storage, security, UCC etc.

Print

OnlinePrint

ServicesEvents

Vom IT-Sicherheits-Boom profitieren

Der Anti-Malware Spezialist Avira wächst auf breiter Basis.

Ein „neues Level“ für die Partner verspricht der neue CEO Travis Witteven.

IN DIESER AUSGABE

DAS CHANNEL-MAGAZIN FÜR IT UND CLOUD COMPUTING23. JAHRGANG | € 6,– ISSN 1864-0907

► In dieser Ausgabe: Sonderheft „IT-Sicherheit – Made in Germany“

ZERO CLIENTS VON IGEL

Die Skepsis gegenüber die-

ser Bauform bleibt – aber

es gibt unterschiedliche

Konzepte, so der Igel-Chef.

► SEITE 14

„FEST OF ELECTRONICS“

Mit Händleraktionen geht

Euronics ins Jahresend-

geschäft – und eröffnet 13

neue Fachmärkte.

► SEITE 28

ITC CHANNEL INDEX

Saisonbedingt ist der

Umsatz der ITK-Fachhändler

gegen Ende des Sommers

zurückgegangen.

► SEITE 40

SECURITY STEHT IM FOKUS

Das neue Business-Line-up von Toshiba

stellt Sicherheits-

aspekte der B2B-

Notebooks heraus.

► SEITE 62

NR. 21, 21. OKTOBER – 3. NOVEMBER 2013

S P E Z I A L

STORAGE & ARCHIVIERUNG

Mit den Datenmengen steigen

auch die Anforderungen an

Speichertechnologien. Die Zeit

ist reif für Investitionen.

► SEITE 69

► Server-Konfig-Programm von HP S. 10 ► Eno Telecom feiert 20. Geburtstag S. 20 / S. 106 www.it-business.de

OKTOBER 2013

IT-SICHERHEITISSN 1864-0907 • 7,- €

4Subheadline 4

Print

Concept www.it-business.de

Mediadaten 2012 | Konzept

IT-BUSINESS offers tailor-made campaign planning with high coverage, certified quality (IVW, IVW EDA) and integrated lead generation. To reach your communicationgoals, IT-BUSINESS takes hold of an extensive portfolio of crossmedia communication formats (print, online, event, service). You benefit from a perfect mixture of innovativeand established communication formats (examples see diagram)

The fitting advertising format for each target

Advertising formats &

services

Your selected communication targets

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High qualified coverage

Perfectly suitable Well suitable

Print

5Print

The IT-Channel magazine

Content-Print

Profile p.6

Reader Analysis p.7

Topics & Dates p.8

Formats & Rates p.10

Advertorials p.12

IT-BUSINESS Spezial p.13

IT-BUSINESS Market p.14

Special forms of Advertising p.16

Special Publications p.18

Technical Specifications p.20

APRIL 2014 ISSN 1864-0907 € 7,50

CHANNEL KOMPENDIUM

powered by

Know-how & Trends

Roundtable

Produkt-Highlights

Distribution

Case Study

STORAGE& ARCHIVIERUNG

SEPTEMBER 2014 ISSN 1864-0907 € 7,50

powered by

CHANNEL KOMPENDIUM

VIRTUALISIERUNG

Marktübersicht

Cloud-Security

Roundtable

Virtualisierung

& CLOUD COMPUTING

JUNI 2014 ISSN 1864-0907 € 7,50

powered by

Know-how

Trends

Roundtable

Produkt-Highlights

Distribution

SECURITYCHANNEL KOMPENDIUM

H E R S T E L L E R D I S T R I B U T O R E N S Y S T E M H Ä U S E R

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IN DIESER AUSGABE








► SEITE 14





neue Fachmärkte.

► SEITE 28

ITC CHANNEL INDEX




zurückgegangen.

► SEITE 40



stellt Sicherheits-

aspekte der B2B-

Notebooks heraus.

► SEITE 62


S P E Z I A L






► SEITE 69


OKTOBER 2013


6Subheadline 6

Print

Profile www.it-business.de

IT-BUSINESS – Common success in the IT channel

IT-BUSINESS is well cross-linked to many channel service providers and places emphasis on high quality partnerships. In cooperation with GfK, IT-BUSINESS issues the “ITC Channel Index” and drives an exclusi-ve online research zone with IDC. It’s therefore a top source of information for IT decision makers and your premium partner for successful channel marketing. Every year it assigns the Channel Marketing Award.IT-BUSINESS offers market penetration at highly attractive conditions with high coverage in IVW-EDA proofed quality for an excellent price performance ratio. Thus IT-BUSINESS is the ideal medium to convince the decision makers of the german channel of your products, solutions and expertise.

IT-BUSINESS concentrates channel knowledge – for over 20 years. It offers a unique media and event port-folio for IT decision makers and is highly appreciated and used by its target group. High editorial quality and a modern target group management of a large-scale media group enables the magazine to reach these goals.With its funded know-how IT-BUSINESS analyses reli-ably the chances and risks of new products, trends and business models. Particular attention is paid to the channel perspective of the most important manufactu-rers and distributors and best practices, that show how their readers cope successfully with the challenges in the IT market.




IN DIESER AUSGABE








► SEITE 14





neue Fachmärkte.

► SEITE 28

ITC CHANNEL INDEX




zurückgegangen.

► SEITE 40



stellt Sicherheits-

aspekte der B2B-

Notebooks heraus.

► SEITE 62


S P E Z I A L






► SEITE 69


OKTOBER 2013


Print

7Readership profile of IT-BUSINESS

W Distribution of readership according to business focus

Manufacturas 6,8 %

Service provider 10,1 %

Distributors/wholesalers 4,2 %

Others 9,1 %

ITK-System Houses/VAR 41,1 %

Specialized trade 28,7 %

W Position of recipient (multiple naming)

Management 59,1%

Account Management 25,7%

Marketing Management 19,1%

Purchasing Management 7,9%

Technology/Support/Service 5,0%

Consulting 3,8%

Product Management 1,8%

W Product segments (multiple naming)

IT (Information Technology) 82,5%

CE (Consumer Electronics) 31,7%

TC (Telecommunication) 27,6%

Printed circulation 26.571 Ex. (IVW QIII/2013) Distributed circulation: 26.132 Ex. (IVW QIII/2013) Publishing Schedule: every two weeks

Source: IVW EDA circulation certificate II/2012 - I/2013

8Subheadline 8

Print

Dates & Topics www.it-business.de

Nr. IT-BUSINESS Spezial Date of publication

Data delivery

Ad delivery

Specials Date of publication

Fair trades & events

1 USV & IT control 13.01.2014 03.01.2014 07.01.2014 07.01. – 10.01. CES, Las Vegas 25.01. – 28.01. Paperworld, Frankfurt/Main

2 Displays & graphic design 27.01.2014 17.01.2014 21.01.2014

3 Telecommunication & unified communication

10.02.2014 31.01.2014 04.02.2014

4 Datacenter solutions 24.02.2014 14.02.2014 18.02.2014

5 IT-security 10.03.2014 28.02.2014 03.03.2014 10.03. – 14.03. CeBIT, Hannover

6 Value added distribution 24.03.2014 14.03.2014 18.03.2014 19.03. – 20.03. IT-BUSINESS Executive Summit 2014 27.03. – 29.03. Macworld/iWorld 2014, San Francisco

7 Enterprise mobility management

07.04.2014 28.03.2014 01.04.2014 IT-BUSINESS Storage & Data Management Guide 2014

April 01.04. – 30.04. STORAGE TECHNOLOGY Conference 2014

8 Partner programs 28.04.2014 17.04.2014 22.04.2014 08.05. – 09.05 HOSTING & SERVICE PROVIDER Summit 2014

9 Thin clients & enduser computing

12.05.2014 02.05.2014 06.05.2014

10 Education / digital classroom 26.05.2014 16.05.2014 20.05.2014 03.06. – 07.06. Computex Taiwan, Taipeh

11 Office data processors: desktop pc & notebooks

10.06.2014 30.05.2014 03.06.2014 IT-BUSINESS IT-Security Guide 2014

June 03.06. – 02.07. IT-SECURITY MANAGEMENT & TECHNOLOGY Conference 2014

12 Cloud computing 23.06.2014 13.06.2014 16.06.2014

Print

9Themen & Termine

Subject to modifications.Please ask your Account Manager for more information about Sponsorship of IT-BUSINESS Special.

Nr. IT-BUSINESS Spezial Date of publication

Data delivery

Ad delivery

Specials Date of publication

Fair trades & events

13 Data input & capturing 07.07.2014 27.06.2014 01.07.2014

14 Server & desktop virtualization

21.07.2014 11.07.2014 15.07.2014

15 Gaming hardware & components

04.08.2014 25.07.2014 29.07.2014 13.08. – 17.08. Gamescom, Cologne

16 Big Data 18.08.2014 08.08.2014 11.08.2014

17 NAS & smart home /IFA 01.09.2014 22.08.2014 26.08.2014 05.09. – 10.09. IFA, Berlin

18 Printing & managed print services

15.09.2014 05.09.2014 09.09.2014 IT-BUSINESS Virtualisierung & Cloud Computing Guide 2014

September 11.09. – 25.09. CLOUD COMPUTING & VIRTUALISIERUNG TECHNOLOGY Conference 201416.09. – 21.09. Photokina, Cologne

19 Hosting / X-as-a-service 29.09.2014 19.09.2014 23.09.2014 07.10. – 09.10. it-sa, Nürnberg

20 Healthcare IT 13.10.2014 02.10.2014 07.10.2014

21 Storage & data management 27.10.2014 17.10.2014 21.10.2014 28.10. – 29.10. SNW Europe, Frankfurt/Main

22 Digital signage 10.11.2014 31.10.2014 04.11.2014 11.11. – 14.11. Electronica, Munich

23 Mobile devices: smartphones, tablets & accessories

24.11.2014 14.11.2014 18.11.2014 20.11. Night of IT-BUSINESS, Augsburg

24 Endpoint & mobile security 08.12.2014 28.11.2014 02.12.2014 Year planer 2015 Dezember

25 Software defined networks 22.12.2014 12.12.2014 16.12.2014 IT-BUSINESS year book Highlights 2014/2015

Dezember

10Subheadline 10

Print

Advertising formats www.it-business.deYour Marketing Benefit:

9 Image & Brand Awareness

9 Product & Solution Competence

9 Partner Recruitment

9 Direct increase in sales

9 High qualified coverage

2 x 1/2 page panorama, above compoundType area: 426 x 137 mmTrim size: 460 x 146 mm

1/1 pageType area:200 x 281 mmTrim size:230 x 300 mm

2/1 pageType area: 426 x 281 mmTrim size: 460 x 300 mm

Junior page panorama, above compoundType area: 308 x 205 mmTrim size: 308 x 215 mm

Junior pageType area:141 x 205 mmTrim size: 154 x 215 mm

1/2 page horizontalType area:200 x 137 mmTrim size: 230 x 146 mm

IT-BUSINESSType area200 x 281 mm (3 columns)

Magazine Trim Size230 x 300 mm(please add min. 3 mm bleed)

1/2 page verticalType area:100 x 281 mmTrim size: 117 x 300 mm

1/3 page horizontalType area:200 x 92 mmTrim size: 230 x 101 mm

1/3 page verticalType area:67 x 281 mmTrim size: 84 x 300 mm

2/3 page panorama in index of contentsType area: 190 x 281 mmTrim size: 190 x 300 mm

Hockey-AdType area:Outer edge 230 mm x 300 mmAd space 81 mm afloatBleed minimum 3 mm

Print

11Rates editorial section

Quantity Discount – whole page formats

3 pages 5%

6 pages 10%

9 pages 15%

12 pages 18%

18 pages 20%

25 pages 25%

Discounts

Series Discount – page proportionately formats

from 3 x 3%

from 6 x 5%

from 9 x 10%

from 12 x 15%

from 18 x 18%

Fractional size Basic price 3 x 6 x 9 x 12 x 18 x 25 x

adve

rtis

emen

t 4c 1/1 page 10,500 10,185 9,975 9,450 8,925 8,610 7,875

2/1 page 19,500 18,915 18,525 17,550 16,575 15,990 14,625

Junior page 7,500 7,275 7,125 6,750 6,375 6,150 5,625

Junior page panorama 13,800 13,386 13,110 12,420 11,730 11,316 10,350

1/2 page 6,500 6,305 6,175 5,850 5,525 5,330 4,875

1/2 page panorama 11,500 11,155 10,925 10,350 9,775 9,430 8,625

1/3 page 4,800 4,656 4,560 4,320 4,080 3,936 3,600

1/3 page table of contents 6,500 6,305 6,175 5,850 5,525 5,330 4,875

1/3 page editorial 6,500 6,305 6,175 5,850 5,525 5,330 4,875

2/3 page index 9,500 9,215 9,025 8,550 8,075 7,790 7,125

Cover pages Basic price 3 x 6 x 9 x 12 x 18 x

4c 2nd Cover page 12,000 11,400 10,800 10,200 9,840 9,600

3rd Cover page 11,000 10,450 9,900 9,350 9,020 8,800

4th Cover page 13,000 12,350 11,700 11,050 10,660 10,400

The stated discounts from basic price are only valid with booking in one calendar year. All rates are quoted in € excl. VAT

All rates are quoted in € excl. VAT

12Subheadline 12

Print

Advertorial www.it-business.de

Advertorial – Advertisement in magazine style

Surely you have information about topics that are not really suitable for a classic advertisement. Just use this information in an advertorial!The professional IT-BUSINESS team sets your content into a layout appropriate to the magazine and the neu-tral design attracts the particular attraction of the reader.

Fractional size Basic price 3 x 6 x 9 x 12 x 25 x

4c 1/1 page 10,500 10,185 9,975 9,450 8,925 7,875

2/1 page 19,500 18,915 18,525 17,550 16,575 14,625

Junior Page 7,500 7,725 7,125 6,750 6,375 5,625

Junior Page Panorama 13,800 13,386 13,110 12,420 11,730 10,350

Mit der Integration der Utimaco- und

Astaro-Lösungen in ein Gesamtportfolio

verfolgt Sophos konsequent die gesetzte

„Complete Security“-Strategie, die auch

aus unserer Sicht von mehr und mehr

Kunden eingefordert wird.

Gerade Partner, die Endkunden im Mit-

telstand bedienen, profi tieren von Anbie-

tern, die Ihnen ein Portfolio für „Rund-

umschutz aus einer Hand“ liefern. Dieser

Ansatz reduziert die Ausbildungs- und

Vertriebskosten beim Reseller und erlaubt

gegenüber einer Multi-Vendor-Strategie

eine intensivere Partnerschaft mit einem

Hersteller. Es erfolgt keine Aufteilung des

Umsatzvolumens und des Know How auf

mehrere Anbieter. Also derselbe Ansatz

der ganzheitliche Lösungen für End-

kunden so interessant macht: die

Senkung der Betriebskosten bei

hoher Qualität.

Infi nigate ergänzt das Portfolio

von Sophos mit einem um-

fangreichen Angebot an tech-

nischen Dienstleistungen. Von

Presales, über Training, Profes-

sional Services bis hin zu Post-

sales können Partner Leistungen in

Anspruch nehmen, um Projekte erfolg-

reich umzusetzen.

Bereits in der Phase der Projektplanung

helfen wir unseren Channel Partnern bei

der technischen Produktberatung, Live-

Demonstrationen oder Proof of Concepts.

Gewonnene Projekte verlangen meist

nach einer schnellen und professionellen

Umsetzung der Lösung. Bei Bedarf un-

terstützen Sie unsere Mitarbeiter bei der

Implementierung und Installation der IT-

Security Lösungen vor Ort beim Kunden.

Um Partner dabei zu unterstützen, kurz-

fristig fundierte Grundlagen im Bereich

IT-Security zu erlangen, bieten wir seit

einem ½ Jahr unser „Grundlagentraining“

an. Mitarbeiter erhalten dabei kompaktes

Know How, um Ihre Geschäftsentwick-

lung im Bereich Security nachhaltig

voranzutreiben. Das Training richtet

sich an alle vertrieblich orientierten

Mitarbeiter von Systemhäusern

und Resellern. Ihr Nutzen liegt

dabei auf der Hand: Ihre Mit-

arbeiter lernen, IT-Security-

Bedürfnisse Ihrer Endkunden

zu verstehen und Projekte zu

identifi zieren, die von Ihnen

erfolgreich zum Abschluss ge-

bracht werden können.

Weitere Informationen unter:

WEB | WWW.INFINIGATE.DE

Als etablierter Value Add Distributor mit Fokus auf Security-Lösungen blicken wir in Bezug

auf Sophos und Astaro auf eine langjährige Partnerschaft zurück. Vor 10 Jahren zeichneten

wir den Vertrag mit Utimaco und Astaro sowie 2003 den Vertrag mit Sophos.

Statement von Andreas Bechtold, Geschäftsführer Infinigate Deutschland GmbH

ADVERTORIAL

Intensivere Partnerschaft dank Complete Security

Andreas Bechtold, Geschäftsführer Infinigate Deutschland GmbHa

Bereits zum vierten Mal in Folge schnitt HP

beim jährlichen Patronentest der Stiftung

Warentest mit der Bestnote ab. Dies be-

stätigt den Qualitätsanspruch von HP an seine

Tinten – und natürlich auch die Erwartungen der

Kunden, hochwertiges Zubehör zu erhalten. Die

Verbrauchertester verglichen diesmal die HP Pa-

tronen der Serie 901 Color sowie die 901 XL Pa-

trone in Schwarz mit entsprechenden Produkten

von Drittanbietern. Dabei zeigte sich deutlich,

dass Originale die besseren Druckergebnisse

erzielen. Die HP Tinten überzeugten Stiftung

Warentest unter an-

derem in den Kate-

gorien Ausdrucke

und Handhabung.

Besonders deutlich

war der Unterschied

bei der Druckqualität

Schwarz (Text), Licht-

und Ozonbeständig-

keit sowie bei den

Verpackungs- und

Gebrauchsangaben,

dem Auspacken und

Einsetzen der Patrone

und der Füllstandkon-

trolle . Insgesamt hat-

ten die Fremdpatronen

keine Chance gegen die

HP Tinten.

Der größte Pluspunkt der

HP Tinten ist die Qualität

der Ausdrucke. So bot

die Mehrheit der mit der

Originaltinte verglichenen

Fremdanbieter-Produkte

eine merklich schlechtere

Qualität.

Auch in Punkto Kostenersparnis kön-

nen die wiederbefüllten Patronen nicht

überzeugen. Die HP Tinten beweisen

einmal mehr, dass exzellente Aus-

drucke nicht teuer sein müssen. Durch

XL-Patronen zeigt HP, dass auch qua-

litätsbewußte Vieldrucker sparen kön-

nen. Ein weiterer Vorteil der HP Tinten:

Viele Farb-Tintenstrahler nutzen sepa-

rate Patronen, bei denen nur die jeweils

verbrauchte Farbe ausgewechselt wer-

den muss. Diese Einzeltinten gibt es so-

wohl als Standardpatrone als auch als

XL-Variante mit einer größeren Reich-

weite und damit einem vorteilhafteren

Preis-/Leistungsverhältnis. Beim Kauf der

HP 901 XL Patrone in Schwarz erhält der

Kunde beispielsweise über dreimal so viele

Seiten wie bei der schwarzen Standardpa-

trone HP 901. Generell sind die Kosten für

einen Ausdruck in den letzten Jahren kon-

tinuierlich gesunken. Momentan liegt eine

Textseite im Monochrom-Druck bei 1,4

Cent, eine Farbseite bei 4,1 Cent, ausge-

druckt auf einem Modell der HP Officejet

Pro Serie.

Stiftung Warentest bewertete außerdem

die Handhabung der HP 901XL und HP

901 Patrone als positiv: Hervorgehoben

wurden hier die guten Verpackungs-und

Gebrauchsangaben der Originale. Bereits

seit 2008 gibt HP auf den Packungen

seiner Tintenpatronen die Anzahl der

druckbaren Seiten nach ISO Standard an

– transparenter lassen sich Druckkosten

nicht darstellen und für den Verbraucher

aufbereiten. Ein weiterer positiver Aspekt

ist das Einsetzen der Patrone, das bei allen

HP Produkten einfach und schnell möglich

ist. Auch die Füllstandkontrolle der HP

Patronen beurteilte Stiftung Warentest

positiv: So lässt sich deren Füllstand im

Gegensatz zur Anzeige der

Fremdpatronen einfach

kontrollieren und mit Hilfe

des Druckertreibers je-

derzeit nachvollziehen.

Der Konsument hat da-

mit immer im Blick, wie

lange die Tinte noch

reicht.

Dass HP in den Ver-

gleichstests der Stiftung

Warentest bereits zum

vierten Mal in Folge

als Sieger hervorging,

kommt nicht von unge-

fähr: Jährlich investiert

das Unternehmen circa

eine Milliarde US-Dollar in die Entwicklung neuer

Tinten. So ist garantiert, dass die Tinten perfekt

auf die jeweiligen Drucker abgestimmt sind. Die

HP Officejet Serie setzt zum Beispiel pigmentierte

Tinten für besonders hochwertige Ausdrucke ein

und eignet sich damit vor allem für Anwender, bei

denen Dokumente besonders brillant und zuver-

lässig sein müssen.

Konstante Qualität, Farbdarstellung, Lichtecht-

heit, Trocknungszeit und Wischfestigkeit – so-

gar bei Textmarkern – werden bei jeder Tinte auf

unterschiedlichen Druckpapieren getestet und

stellen daher die besten Ausdrucke zu günstigen

Seitenpreisen sicher. ■

ADVERTORIAL

Original gewinnt: HP Tinten

setzen sich gegen Fremdanbieter durch

HP Tinten zum vierten Mal in Folge besser

als kostengünstigere Fremd-Tinten

Example Epson-Advertorial

The stated discounts of the basic rate are valid for purchase on orders for one calendar year. All rates are quoted in € excl. VAT

Example Sophos-Advertorial

Max. 3000 characters incl. blanks/page and 1-2 pictures in 300 dpi solution

Your Marketing Benefit:




1/1 pageType area:200 x 281 mmTrim size:230 x 300 mm

2/1 pageType area: 426 x 281 mmTrim size: 460 x 300 mmmax. 3000 signs/page

Junior page panorama, above compoundType area: 308 x 205 mmTrim size: 308 x 215 mm

Junior pageType area:141 x 205 mmTrim size: 154 x 215 mm

Print

13Special publication

IT-BUSINESS SPEZIAL

In line with our special publications we offer you the possibility to convince the IT-Channel with your products and solutions. IT-BUSINESS SPEZIAL is a platform, where you can introduce your solution portfolio to a broad professional audience, place an interview or statement about an up to date issue and present services for your partners and customers.

Possible contents for a IT-BUSINESS SPEZIAL:Presentation of your interesting products and solutionsCase studyDescription of servicesSales argumentsThe most important features about a product and/or empirical valueTechnical contributionInterview or statement

Total volume: 3 pagesPrice: on request

Number of characters: Advertorial 1/1 page: 3,800 characters incl. blanks Each additional following page: 4,000 characters incl. blanks

Interview 1/1 page: 3,700 characters incl. blanks

Additional publication of IT-BUSINESS Spezial topics as eBook on our homepage IT-BUSINESS.de

For current topics please see page 8 & 9

14Subheadline 14

Print

IT-BUSINESS Market www.it-business.de





IT-BUSINESS Market – the powerful purchasing reference book

W The IT market is characterized by a high variety of products and dynamic of rates

W The IT market is indicated of a variety of products and brands. This is why the IT trade needs a source of information that is able to deliver a complete overview of the latest offers.

W IT-BUSINESS Market offers this overview. Compact and efficient – as an integral market part inside IT-BUSINESS.

W This is how to reach the decision-makers in the IT market directly, quickly, uncomplicated and under conditions, which allow generous advertisement for a small budget.

Vom IT-Sicherheits-

Boom profitieren



IN DIESER AUSGABEDAS CHANNEL-MAGAZIN FÜR IT UND CLOUD COMPUTING

23. JAHRGANG | € 6,– ISSN 1864-0907







► SEITE 14





neue Fachmärkte.

► SEITE 28

ITC CHANNEL INDEX




zurückgegangen.

► SEITE 40



stellt Sicherheits-

aspekte der B2B-

Notebooks heraus.

► SEITE 62


S P E Z I A L

STORAGE &

ARCHIVIERUNG





► SEITE 69


OKTOBER 2013


Print

15Formats & Rates

Discounts

Fractional size Basic price 3 x 6 x 9 x 12 x 18 x

4c 2/1 page 3,200 3,104 3,040 2,880 2,720 2,624

1/1 page 1,700 1,649 1,615 1,530 1,445 1,394

1/2 page 1,000 970 950 900 850 820

Cover page (230 x 230 mm) 3,000 – – – – –

The stated discounts of the basic rate are valid for purchase on orders for one year.All rates are quoted in € excl. VAT

Magazine Trim Size: 230 x 300 mm (please add min. 3 mm bleed)



1/2 page horizontalType area: 200 x 137 mmTrim size: 230 x 146 mm

1/2 page verticalType area: 100 x 281 mmTrim size:117 x 300 mm

Quantity Discounts - whole page formats

from 3 pages 5%

from 6 pages 10%

from 9 pages 15%

from 12 pages 18%

from 18 pages 20%

from 25 pages 25%

Series Discount – page proportionality formats

from 3 x 3%

from 6 x 5%

from 9 x 10%

from 12 x 15%

from 18 x 18%

from 25 x 25%

16Subheadline 16

Print

Special forms of advertising www.it-business.deYour marketing benefits:

9 Image/Brand Awareness


W Gatefolder

The page folding out to the left is stuck to the magazine cover (3 pages).Price 19,900 €

W Belly Band

Price 21,900 €

W Altarfold Front page

Price 19,900 €

W Half Cover

The front page folds out tot he right (2 pages)Price 19,900 €


W Loose Inserts

Printed matter (e.g. sheets, cards, mailing leaflets, prospects) which are enclosed in carrier publication.

Min. format 105 x 148 mmMax. format 220 x 290 mm (larger formats on request)

Max. thickness 4 mmWeight Min. 5 g, Max. 50 gSpace booked total circulationGuideline delivery in end format,

folded and trimmedPrice p/1000 loose inserts up to 25g: 280 € each additional 10g: 30 € raise raise for selection 120 €

W Affixed printed matters

i.e. postcards, flyers, CDs, samples, post-its that have to be sticked.Price on request

W Bound Insert

Several pages of printed matter, fixed tightly in carrier publication.

Min. format 148 x 115 mmMax. format 230 x 300 mmMax. thickness 2 mmWeight 2 pages min. 100g/qm, 4 pages

min. 80g/qm, more than 8 pages min. 50g/qm

Guideline: Insert in notebook format: Trimm 5 mm (all sides), fold 10mm.

File smaller than notebook: Bottom and on the sides trimm at the end.

On the top addition of 5mm trimm Placement always at the top. More than 4 pages in total: On the

top put together; folded in cross.Rate 4 pages 17,800 € 6 pages 22,800 € 8 pages 26,800 €

Print

17Special forms of advertising

Guidelines for special forms of advertising

W Date of orderDeadline see topics + dates (page 8-9)

W Date of withdrawlOne week prior to Deadline

W RatesDiscants on prices for all special forms of advertising as well as technical costs are not available.

W Technical specificationsSpecial forms of advertising should be processed by machine. In case of process difficulties because of loose inserts, files or stickers, priority is given to com-pletion.

W SampleAt deadline of advertisement a binding sample (issued in 5 copies) and at least one layout sample with details about size and weight has to be submitted to the publis-her.

W Amount of deliveryCurrent print circulation plus 2% in addition. Only the complete circulation can be booked.

W LiabilityDamages occurred because of disregard of the techni-cal requirements for processing special forms of adver-tising are to be replaced to the publisher.

W DeliveryThe delivery has to be done on Euro-pallets. Every sin-gle pallet has to be marked with details to the amount and the note “IT-BUSINESS issue number …” Please note the dates of deliveryLoose inserts 3 days prior to deadline of

advertisementBound Inserts/ 5 days prior to deadline ofStickers advertisementYou receive the detailed delivery modalities after order invoice.

W Postal Delivery Adress Vogel Druck und Medienservice Warenannahme/IT-BUSINESS (Issue no.) Leibnizstr. 5 D-97204 Höchberg

W PrintingIf requested the publisher takes over the printing of loose inserts, bound inserts or stickers for extra charge. The delivery of digital, printable data (see technical data/digital data delivery, page 20) is required.

18Subheadline 18

Print

Special Publications www.it-business.de

Topics Date of issue

IT-BUSINESS Storage & Datamanagement Guide 2014 April 2014

IT-BUSINESS IT-Security Guide 2014 June 2014

IT-BUSINESS Virtualization & Cloud Computing Guide 2014 September 2014

Ad pages Formats Rate

4c 1/1 page 210 x 297 mm + 5 mm bleed 7,500

Cover pages 2-4 210 x 297 mm + 5 mm bleed 9,000

1/2 page vertical 100 x 297 mm + 5 mm bleed 4,500All rates are quoted in € excl. VAT






W Channel Guides

The Channel Guides of IT-BUSINESS supply an extensive channel relevant presentation of the most important in-formation on a specialized, important product area. Ad-ditionally to basic facts and trends, it also contains a number of overviews, highlights and concrete sales as-sistance. Because of their reference character the Guides related to certain topics are only released once a year.

Size 40 pages Format DIN A4 Circulation 29,000 copies Distribution Readership of IT-BUSINESS,

Trade Fairs and Events

APRIL 2014 ISSN 1864-0907 € 7,50

CHANNEL KOMPENDIUM

powered by

Know-how & Trends

Roundtable

Produkt-Highlights

Distribution

Case Study

STORAGE& ARCHIVIERUNG

SEPTEMBER 2014 ISSN 1864-0907 € 7,50

powered by

CHANNEL KOMPENDIUM

VIRTUALISIERUNG

Marktübersicht

Cloud-Security

Roundtable

Virtualisierung

& CLOUD COMPUTING

JUNI 2014 ISSN 1864-0907 € 7,50

powered by

Know-how

Trends

Roundtable

Produkt-Highlights

Distribution

SECURITYCHANNEL KOMPENDIUM

Print

19Special Publications

W Year Planner 2015Do you want to be in the field of vision of your trade partner? Then make use of the IT-BUSINESS Year Planner 2015! It is of high quality, decorative and contains a variety of additional information useful for the whole year.

Format 870 x 580 mmCirculation 27.000 copiesDistribution Readership of IT-BUSINESS

W Highlights 2014/2015IT-BUSINESS 2014 – HIGHLIGHTS is the high quality overview of manufacturers, distributors and system houses and is dedicated to your highlights of the year. On over 100 pages companies present their current highlights in an attractive presentation. It is the most extensive overview, with high circulation of the pla-yers in the German IT channel and is distributed on va-rious IT events throughout the whole year.

Size 150 pages Format DIN A4 Circulation 28,000 copies Distribution Readership of IT-BUSINESS,

Trade Fairs and EventsDate of publication 22.12.2014


Ad pages Formate Rate

4c Company portrait 2 pages Standard Layout 7,000

1/1 page DIN A4 + 5 mm bleed 6,000

Cover pages 2-3 DIN A4 + 5 mm bleed 9,000

We take over the design of your company portrait with a standardized layout. You only deliver text and picture contents. Please ask your account manager for additional information regarding the process and dates.

Logo Formats Rate

4c 70 x 40 mm 1,500

110 x 65 mm 3,000

DeliverablesSend logo as vector file (Illustrator or Freehand) or TIF in 300 dpiresolution via eMail to your responsible Account Manager.

Dates Date of Publ. Advert. Ddl. Deadline for Deliverables

Year Planner 2015 8/12 28/11 02/12

H E R S T E L L E R D I S T R I B U T O R E N S Y S T E M H Ä U S E R

R Ü C K B L I C K | E I N B L I C K | A U S B L I C KO P P

H I GH I GH I GH I GH I GH I GH I GH I GH I GH I GH I GH I GGH I GH I GH HH LHHHHH LH L IL IL ILL IL IIHH LH LL IL IHHHH L IL IH L IHHHH GGGGGGGG HGGG HG HG HG H TH TH TH TH TH TGG H TGGG H TG HG H TG H TH THH TTG H TH TG H TT SSSSSSSSSSSSSSSH I GH I GH I GH H L IH L IH L IH G H TG H TG H TH T SSS

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20Subheadline 20

Print

Technical Specifications www.it-business.de

W By mail Please send your data carrier along with the

filename, sender details and a binding proof/printing proof to:

Vogel IT-Medien GmbH Anzeigendisposition IT-BUSINESS August-Wessels-Str. 27 D-86156 Augsburg Telephone: +49 821 2177-202

W Data delivery 1. Label the file/folder as follows: ITB_Client_Issue (Example: ITB_IBM_2211)

2. Transmission of data:

Login: ftpuser Password: vit

W File formats Please send print optimized pdf files or open mac/

pc files of current layout or illustration software.

Data deliveryW Colour composition Maximum exhaustive sum for four colours is for

neutral picture areas 290%.

W Colour separation Coloured pictures have to be made in CMYK, special

colours (HKS or Pantone), DCS2-formats and duplex, triplex, quadroplex have to be separated in CMYK.

W Picture resolution 60 raster units, 300 dpi

W Printing colours Only use printing colours of the european colour

scale (Euro scale) for offset print in DIN 16539. Only use original control stripes for copies and print in all colours, which correspond to the BVD-Fogra- standard.

W Proof The proof should be made on circulation paper or

paper with similar surface and colouring. Corrections without proof are to be marked

W Increase of tone quality The tolerances of increase of tone quality in print are

40%-area +/-3% 80%-area +/-2%

W Format IT-BUSINESS Magazine format 230 x 300 mm Type area 200 x 281 mm (3 columns)

W Format special publications Magazine format DIN A4 (210 x 297 mm) All formats only in side-cut

W Printing specifications Printing method Rotary offset (Heatset) Paper LWC glossary

W File construction A trim of 3mm is required for advertisements printed

in sloping way. Please note that important features of your advertisement are not placed next to the mar-gins (5 mm trim tolerance).

W Printing symbols Symbols for margin, folding and cutting have to be 3

mm outside the picture margin, the thickness of prin-ting symbols should not exceed 0,1 mm.

W Fonts Do not use system scripts or fonts electronically writ-

ten by the layout program. The minimum font size for negative font and raster font is 7 point.

W Lines and Frames Minimum thickness of line is 0,3 point or 0,1 mm

Online

21Online

The information Portal for the IT-Channel

Content-Online

Profile IT-BUSINESS.de p.22

Lead Generation p.23

Classic Online

Advertising p.24 – 26

Newsletter Advertising p.27

Promotion of your event p.28

eBook/Keyword advertising p.29

Whitepaper p.30

Online advertorial p.31

Company profile p.32

Livecast/Techcast p.33

Studio webcast p.34

Partnerzone p.35

Mobile p.36 – 37

Technical Specifications p.38

22

Online

IT-BUSINESS.de www.it-business.de

IT-BUSINESS.de – Online advertising from classic to multimedia

IT-BUSINESS.de, the information website in the IT mar-ket is the platform where IT partner, manufacturers and distributors meet for information exchange.

Visitors find context relevant contents that are prepa-red quickly, currently, precisely and structured. The successful method of the Vogel Business Efficiency Por-tals (see graphic design below) provides exactly the in-formation which users are looking for.

IT-BUSINESS.de provides advertising customers with innovative forms of lead generation and additionally the complete media portfolio of a modern and target group orientated online offer.

Now you have the choice between classic banner for-mats, effective newsletter advertisement, outstanding sponsorings and innovative multimedia formats.

IT-BUSINESS.de is IVW certified

Lead Generation

Lead Generation is developing into an important basic element for successful B2B online marketing. It offers you the possibility, with a broad offer of promotional ele-ments, to get into direct contact with potential custo-mers. That way you can support your sales department and reinforce your market position.

Online

23Quality lead generation

On IT-BUSINESS.de information is transformed into relevant special interest knowledge. Every portal is a turning point where IT business partners meet.

Here, Only Relevant Contents Count.The Business Efficiency Portal IT-BUSINESS.de is an open information platform on the internet, focusing on the IT market. In a highly qualified editorial environment, vendors present their business activities and messag-es. The users find worthy information for their profes-sional demands: precise, fast, structured.

Qualified lead generation

To call off this valuable information (e.g. whitepapers & webcasts) the users registration is mandatory. That’s how you are able to follow up who exactly gets access to your provided information.

Thus you receive valuable knowledge about the reader and start into a direct dialogue afterwards.

leads

Information about the user■ name■ company■ complete address■ job position■ e-mail address■ telephone number■ company size

Advantages■ Detailed knowledge about user■ 1:1 dialogue■ Evaluation

Company/advertiser

Qualified leads

Marketing success becomes measurableTransparency & traceability

Performance data

participants in 2013

Target group:

24

Online

Classic Online Advertisement – Formats www.it-business.de

Skyscraper Standard/Expandable

The skyscaper is placed on the right hand side of the website and offers you another prominent opportunity to place your message on IT-BUSINESS.de.

Size: 160 x 600 pixMax. file size: 49KFormats: HTML, GIF, JPG, Rich Media

Fullsize Banner

The fullsize banner is the „workhorse“ in online advertising and is placed in the content areas of IT-BUSINESS.de. Due to its familiar measurements you can address the audience in a more confident way.

Size: 468 x 60 pix Max. file size: 49K

Leaderboard Standard/Expandable

The leaderboard is a big format banner at the top of the website. It places your advertising message prominentely and offers you enough space (Expandable with “expand/close-buttons” for a visually inter-esting design.

Size: – Standard 728 x 90 pix – Expandable 728 x 90 pix und 728 x 210 pix Max. file size: 49K

Content Ad/Video Ad (Rectangle, MPU) Standard/Expandable

1)

The content ad offers you the chance to advertise “in the middle of all happenings”, thus it reaches high awareness. The content ad expandable with its expand/close buttons ensures a visually interesting design of your advert.

2)

3)

1)

Halfpage Ad

This large-scale advertising format is placed on the right hand side of the website and is a very prominent ad in the direct field of view of the user.

Size: 300 x 600 pix Max. file size: 49K






Online

25Classic Online Advertisement – Formats

Hockeystick/Wallpaper

The Wallpaper occupies the complete top and right adverti-sing areas. By surface area it’s the biggest and most promi-nent possibility to advertise on the IT-BUSINESS information portal. The hockeystick is a combination of leaderboard and skyscraper and comprises only one part of the complete ad-vertising area.

160 x 600 pix or 120 x 600 pix on the right

Peel Back

The Peel Back is an animated „dog-ear” which is embedded in the right top edge of the website and attracts the attention of the users via animation. As soon as the user clicks with his mouse on the edge, the Peel Back rolls back and shows off the hidden behind advertising area. When the user leaves the area, the Peel Back rolls back into the edge.

flash file with mouseover and integrated click tag 125 x 125 pix, expanded 400 x 400 pix

Sticky Ad (Skyscraper)

The particularity of the sticky ad is that it always stays in the visual fo-cus of the user, even if the user scrawls down the website. This ad-vertising format reaches high awareness, as the placement of the ban-ner plays a decisive role for a high click rate.

Shortclip

The shortclip is a new online advertising format that lays over the full content width and therefore attracts high awareness. This advertising banner also scrolls down and stays in the visual gaze of the user for the time of flash.

Brand Gate

The brand gate takes up the complete above, left and right advertising area of the website. It is the biggest (size) and the most prominent way to advertise.

above 980 x 90 pix

26

Online

Classic Online Advertisement – Formats www.it-business.de

Cost per CPM ROS ROC RON

Fullsize Banner 95 105 85

Skyscraper 130 140 112

Leaderboard 120 130 110

Content Ad (Rectangle) 155 170 140

Shortclip 95 105 85

Sticky Ad 140 150 120

Hockeystick/Wallpaper 220 235 205

Brand Gate 280 300 260

Peel Back 140 150 125

Video Ad 120 130 110

Halfpage Ad 160 170 140

Banderole Ad Fixed price per week 1,200

Price list Online


Please note:When delivering a flash file please integrate a click-tag and deliver an additional GIF file, see technical specifications on page 38.Outlook 2007 only shows the first frame of animated GIF banners. Thus we request to deliver a non-animated banner. Please pay attention to our technical specifications for online advertisement on page 38.

RON – Run of Network: Ad appears on all pages across the websites of Vogel IT-Medien, for example SearchSecurity.de, SearchStorage.de and SearchNetworking.de.

ROS – Run of Site: Ad appears on all pages of IT-BUSINESS.de

ROC – Run of Category: Ad appears on all channels and subchannel pages of the specified category of IT-BUSINESS.de you chose.

Discount – AdImpressions per Campaign

50,000 5%

100,000 10%

200,000 15%

Online

27Newsletter Advertisement

Online

Form of Advertisement 1 week 2 week 3 week 4 week

Top-Position 1,750 1,650 1,550 1,450

Billboard Ad 1,750 1,650 1,550 1,450

Medium-Position 1,250 1,150 1,050 950

Standard-Position 1 & 2 950 850 750 650

Skyscraper 1,750 1,650 1,550 1,450

Cost per cw, in €, excl. VAT

IT-BUSINESS Today (twice per day)

Specification for text ads:

text characters: 300 characters incl. blanks

Specifications for Fullsize Banner on page 24.







NotePlease note that outlook 2007/2010 only shows the first frame of animated GIF banners. Therefore we request to deliver a non-animated banner.

Top-Position

Medium-Position

Sky

scra

per

Placements in newslettersIT-BUSINESS Today

Standard-Position

Fullsize-Banner

Skyscraper

Fullsize-Banner or Billboard Ad (680 x 250 pix) or Text Ad

Fullsize-Banner or Text Ad

28

Online

Promotion of your event www.it-business.de

Do you have an event, a trade fair or a special occasion to restage in prominent position?

Make use of our event package to attract attention to your event and invite parti-cipants via effective marketing tools like premium event insertion, promotion box and newsletter.

Event package Rate

- including creation - rotation - placement on homepage & topic channels

- text ad or fullsize banner - placement in newsletter IT-BUSINESS Today

- detailed description - link - logo

3,000


Example premium event

Online

29eBook/Keyword Advertising

W Keyword AdvertisingCapitalize on the many searches generated across the network each month on IT-BUSINESS.de. IT-BUSINESS applies an extremely powerful semantic search engine, that delivers intelligent strikes to all available contents. The keyword advertising gives you the opportunity to appear promi-nently with your linked logo above the list of results, every time your booked keyword has been entered into the search box.

Keyword Advertising 3 Key-words

6 Key-words

9 Key-words

12 Key-words

990 1,500 1,750 1,890

Please send us your logo in gif or jpg, max. 150 x 60 pix.


Diese Suche wird Ihnen präsentiert von:

Our editorial eBooks combine specialized information into a bundle with a chosen topic. They serve the reader as guidebook and checklist for decision making.

With an eBook sponsoring you assure a topic exclusive-ly to yourself! So you have outstanding advantages:

9 exclusive assignment to an important topic9 presence in a thematically fitting enviroment9 topic awareness9 lead generation

eBook premium package – exclusive and relevant

BUSINESS

Sponsoring benefits9 exclusive sponsoring for 3 months9 promotionbox on title9 leadgeneration, socialmedia package incl.9 100 leads

Promotion9 highlighted presentation of the eBook 9 mail shot to registered users 9 promotion on the website

7,900

30

Online

Whitepaper www.it-business.de

In the IT-BUSINESS whitepaper database we publish corporate brand press releases with high solution potential and efficiency for the IT channel target group, i.e.

There‘s a basic principle for your Value Contents: The more neutral, technical and less sales orientated they are, the more likely the audience will read them.

You will reach a high success rate, if your potential customer perceives you as a future orientated and tech-nically competent supplier of solutions.

IT-BUSINESS.de can use and transform all kinds of document formats like DOC, PDF and PPT into the Whitepaper format.

Whitepaper Basis-Paket Basic Rate Cost/Lead (optional)

free 50

Whitepaper Premium-Paket

7,900

Social media package incl.

IT-BUSINESS@twitter with 8,333 followers

IT-BUSINESS@facebook with 3,692 fans

IT-BUSINESS@xing with 4,700 followers


All figures: november 2013



9 Lead generation


Online

31Online Advertiorial/Landingpage

Place your advertising message with an advertorial on an exclusive lan-dingpage.

In your individual area you can high-light your advertising message and present yourself as a competent so-lution provider.

Online advertorial Rate for 3 months

10,500

Leaderboard

Skys

crap

er

Online advertorial /landingpage


32

Online

Company profile with product showroom

The extensive databank with pinpointed search func-tions offers reliable answers to the question „Who sup-plies what kind of solutions?” With your detailed pro-vider’s profile you are available with your contacts and an extensive company profile in the IT trade at any time. In addition we support you with a basic company pro-file installation free of charge.

Profile Services Price/Year

Basic profile gratis

Premium profile 1,800

Service option 240

Your company address is not lodged yet? Please contact your account manager.Control the success of your profileWith our IT-BUSINESS customers’ portal you ensure the topicality of your company data and have an overview about the number of accesses to your profile. We ensure the data administration of your company on request.






Example: company profileExample: company profile

Online

33Live-Webcast www.it-business.de

With the IT-BUSINESS Livecasts you reach the IT part-ners directly and live on the workplace. A successfully established interactive communications platform offers you the possibility to contact your target group directly via internet and to generate high attraction on your in-formation within an interested auditorium.

Exclusive-Livecast Partnership

approx. 1 hour + 15 min. soundcheck

Promotion

Administration & Services

6,900 *

Co-Marketing Discount inclusive

5,520

Combi-Livecast

Conference-Double-Feature: two partners in a Partner-Conference per partner6,000 *

Combi-Livecast Channel & Decision maker: IT-BUSINESS.de + Insider-Portal 12,500 *




9 Lead generation


All rates are quoted in € excl. VAT* Co-Marketing-Discount!

After verifiable delivery of the personally for you designed HTML-Mailing to your partners and customers, you’ll get a 20% discount.






34

Online

Studio-Webcast www.it-business.de

IT-BUSINESS Partner Briefing

Briefing for the presenters + Make-up

Real time composing of presentation/speaker/artwork via bluescreen Post production 7,900

IT-BUSINESS Partner Briefing You want to personally convince potential partners of your products and solutions? IT-BUSINESS offers you the recording and promotion of your presentation in terms of a partner briefing. Our professional team will personally train you on your video cast of your presen-tation in our inhouse TV studio. Then we publish and promote the IT-BUSINESS Partner Briefing on IT-BUSI-NESS.de.

Combi-Briefing Channel & Decision maker

Services see IT-BUSINESS Partner Briefing Additional Search-Sites expert-Briefing (target group IT- decision maker)

11,900






9 Lead generation







Online

35Partnerzone

IT-BUSINESS Partner Zone – your own microsite embedded into an editorial context

The “Partner Zone” on IT-BUSINESS.de is an individual area, that you can cus-tomize to your demands. In your Special Zone not only can you promote your advertising message, but also you have the possibility to present yourself as a competent solution partner with your Whitepapers, Webcasts or other multi media contents, as well as news, dates and appointments etc.

Because of the automatic input of editorial content related to your company, the user gets an extensive overview of your company’s solution competence.

Partner Zone – Premium Rate for 3 months

- Logo - Link to vendor profile - Promotionboxes: additionally promoted Whitepapers,

Webcasts and software downloads - Testimonials - Link to events - Listing of Whitepapers und Webcasts - Advertorial

22,500

further month: 4,900

Example Premium Partner Zone IBM

All rates are quoted in € excl. VATYour Marketing Benefit:


9Product & Solution Competence



Example Premium Partner Zone IBM

Leaderboard

Skys

crap

er

individual content

campaign logo

36

Online

The mobile IT-BUSINESS offer www.it-business.de

W Mobile Internet is trendyThe usage of editorial contents on mobile devices has spread quickly and the interest in mobile access has continuously risen during the last three years. Further increase in the next two years is predicted (Source: BDVW e.V.)

W Consumer adoption in B2B In a B2B decision makers research initiated by Vogel Business Media more than 65% of the interviewees in-dicated to use an internet ready mobile device for busi-ness purpose.W Mobile advertisingThe mobile offer of “it-business” is completely indepen-dent of special end devices and thus available without any restrictions.W Advantages of mobile banner advertisement

Face-to-face: Your advertising message reaches the decision maker on its own smartphoneHigh awareness: There is just one single advert per pageHigh response: the exclusive character of the advertisement ensures a high click rateInnovative and modern prolongation of your print and online campaign.

Format Size (pix) Placement Price per month

Mobile Banner 1 216 x 36 Run on Site 950

Mobile Banner 2 216 x 36 Run on Site 750 All rates are quoted in € excl. VATFile size: 3KB, please deliver a non-animated gif or jpg file, no flash files

Online

37Mobil

The IT-BUSINESS App – making adverts a real experienceWith the IT-BUSINESS Kiosk App users of Apple iPad and in 2012 users of android tablets are able to read the complete digital issues of the magazine mobile. Users of the app can buy the magazine for just 1,59 €. The download of the magazine is free for registered users of IT-BUSINESS.deEspecially for you: your advert in the tablet version of IT-BUSINESS.de can be enriched by rich media conten-ts like e.g. links, videos, HTML etc.

Format Product range Price

Multimedia advertcontents, e.g. - external links - video files - audio files - picture gallery

490

Sponsoring of singlerich-media-paper

contents, e.g. - external links - video files - audio files - picture gallery

on request

Content Ad 320 x 365 pix 950


Hint:Personalized QRcode leads to personalized landingpage

Advantages of advertisement in a rich-media-paper

38

Online

Technical Specifications www.it-business.de

Technical Specifications for Online Advertising

W Data Delivery Per E-Mail: At least three days before the start of the campaign to: [email protected] Via the Vogel Customer Center: Here you can upload and administer your data yourself and control the success of your campaigns in real time. URL: https://www.kunden.vogel.de You will receive your personal password as soon as your order has come in. For further questions, please contact your account manager.

W General Technical Details for Banners Data Formats HTML, GIF, JPG, Rich Media Data size Please take the stated data sizes (p. 25/26) into account. Link for the Landing Page Has to be named for every banner. Redirect-/ Third-Party Advertising Adserver is possible (customer‘s responsibility)

Flash-banner Please send an additional GIF file. Use the following Click tag: on (release) { getURL(_level0.clickTag, „_blank“); }

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Text AdsText Ads for newsletters and the website have to be sent to the following E-Mail address at least three days before the date of publication: [email protected]. Please communicate to us the address of the link, the time period you want to book, the previously agreed ad-vertising spaces and the contact person.

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PRINT Events

39Events

Content – Events

Contacts

Vogel IT-Akademie S.40

Profiles S.41

Conferences S.42

Online congresses S.43

Summits S.44

40

Events

Contact person www.akademie.vogel-it.com

The Vogel IT-Akademie organizes events of all the Vogel IT-Medias business information brands:

W Contact person Vogel IT-Akademie

Daniela SchillingLeitung+49 (0) 821 2177-200 [email protected]

Eva KanzlerSenior Event Manager +49 (0) 821 2177-203 [email protected]

Svenja Mohn Senior Event Manager Deutschland / Schweiz+49 (0) 821 2177-149 [email protected]

Stéphanie Céline Taubenberger Event Manager +49 (0) 821 2177-119 [email protected]

Sarina KemmingEvent Assistance+49 (0) 821 [email protected]

Nadia Richter Event Manager +49 (0) 821 2177-254 [email protected]

Marlene Stelmach Event Manager +49 (0) 821 2177-123 [email protected]

Alexander Konrad Multimedia & Technical Advisor +49 (0) 821 2177-295 [email protected]

Jessica Krist Junior Event Manager +49 (0) 821 2177-127 [email protected]

Esther Halder Event Assistance +49 (0) 821 2177-108 [email protected]

PRINT Events

41Profil

Personal contact counts – professional events with high efficiency

In cooperation with you, we offer your target audience a highly useful event with the highest benefit possible.

As the Akademie’s partner, you are already actively involved during the planning stage in the event. During our partner meeting, we develop an ideal concept that enables you to merge your business goals with the target groups interests.

UOur successful event concepts:

Conferences Conference including exhibition, lecutres, workshops, roundtables and best practices. 1,000 – 1,200

participants use the events to hear about the newest trends and technologies on five locations in Germany and Switzerland.

Summits Summits with representatives of the top management level. Strategies, technologies and future

trends will be discussed in an exclusive participant circle and an intensive networking.

Seminars & Workshops Independent speakers show a select group of IT responsibles the newest trends in practice.

Futerthermore, they discuss their practicability in small groups.

Livecasts & Online congresses You can represent your solutions live and interactive with the Akademie’s online formats.

The Vogel IT-Akademie has over thirteen years of expe-riences, to spot trends at an early stage and to success-fully support IT-Solutions Partner with an ideal fitted event to put these trends into practice.

A short review shows the all-around success: Over 30,000 excited participants have taken part in the events since the Akademie’s formation. The reasons for the success are compelling:

42

Events

Conferences www.akademie.vogel-it.com

The Akademie’s conferences are issue driven events and gather manufacturers, distributors, systems part-ners and end-users. Up to 300 participants take part in these events on a regular basis. Selected experts present the newest trends and tech-nologies in their independent keynotes. Furthermore, insightful lectures and an accompanying trade fair provide the ideal platform to present your innovative so-lutions and references to an interested audience. The events also give you the chance to get into direct con-tact and conduct deepening conversations.

For further intensity, communication and interaction, we have broadened our concept with the following formats:

You develop concrete and practicable solutions with 20 participants (max.) within 45 minutes.

Up to 12 participants discuss their experiences and views on a topic suggested by you within 45 minutes.

Your client or solution partner presents your concrete field report.

* Subject to alterations ** Co-marketing discount: You get a 10% discount on your partnership fee if you bail your VIP card contingent. This isn’t valid for workshops, roundtables and best practice lectures.

Events Dates / Venues* Partnerships ** Germany

Partnerships** Switzerland

04/01 Neuss 04/03 Darmstadt 04/09 Hamburg 04/30 Munich

22/05 Pfäffikon SZ

Platin 35,900Premium 24,900 Classic 18,500 Standard 11,500 Light 7,500

Platin 18,500Premium 13,900 Classic 11,000 Standard 7,500 Light 5,500

06/03 Neuss 06/05 Hamburg 06/26 Hanau 07/02 Munich

10/23 Pfäffikon SZ

Additional package Workshop 7,900Roundtable auf Anfrage Target group 200-250 end-users and solution partners per venue

All rates quoted in €, excl. VAT

Additional package Workshop 3,500Roundtable auf Anfrage Target group 200-250 end-users and solution partners per venue

All rates quoted in CHF, excl. VAT

09/11 Hamburg 09/18 Neuss 09/23 Hanau 09/25 Munich

10/23 Pfäffikon SZ

Your benefits:

9 Target group oriented formats

9 Valuable dialog with clients and partners

9 Business opportunities for both new and existing projects

9 Broad PR and marketing campaign

PRINT Events

43Online Congresses

Our online congresses present you the opportunity to address end users and partners alike. They offer you the ideal platform to illustrate your specific solution and technology expertise. Thus, you ensure maximum atten-tion on your topics by an interested target group.

Medien-Partner:

Montag, 26.08.2013 ab 14:00 Uhr

Veranstaltungs-Partner:

14.20 – 14.50 mit anschließender Q&A-Session

Avnet/NetApp | Referent: Andreas Glaffig, Technical Sales NetApp, Avnet Technology Solutions

FlexPod als Grundlage agiler DateninfrastrukturenValidierte Designs legen den Grundbaustein für eine beschleunigte Bereitstellung neuer Ressourcen und gesteigerte Anpassungsfähigkeit. Mit dem FlexPod kann ein unterbrechungsfreier Datenzugriff realisiert werden.


SVA | Referent: Michael Pirker, Pre-Sales, SVA

Optimierte Nutzung virtualisierter SpeicherkapazitätenEffektives Speichermonitoring und Performance Analyse reduzieren Kosten und vermeiden Risiken beimBetrieb von IBM SAN Volume Controller und der IBM Storwize Familie.Performance Engpässe sind durch professionelle Analyse oft ohne finanzielle Mehraufwände lösbar.


Veeam | Referent: Mario Kunz, Systems Engineer Central EMEA, Veeam Software

Modern Data Protection – Sichern die noch oder stellen Sie schon wieder her?Die ausgezeichnete Lösung Modern Data Protection ermöglicht eine leistungsstarke, benutzerfreundlich und preiswerte Datensicherung für VMware und Hyper-V. So werden Backup-Zeiten gekürzt und an Kosten und Komplexität gespart.

So einfach geht‘s:

Melden Sie sich über www.it-business.de/livecast zum Kongress an. Sie werdenkurz vor Beginn automatisch per E-Mail erinnert. Zum Login folgen Sie einfach den Anweisungen. Ein Gratis-Headset können Sie per E-Mail ([email protected]) anfordern.

Technische Voraussetzungen:

Hotline: 0821 2177-119

Mitmachen und Gewinnen:

Die Vogel IT-Akademie undAvnet verlosen einen »BoomBall« und einen iPod nano mit 8 GB.

Abb. ähnlichAbb äh li h

www.it-business.de/livecasts

GRATIS HEADSET!

Mit freundlicher UnterstützungMit freundlicher UnterstützungMit freundlicher Unterstützung vonvonvon

T!!

LIVE!

S T O R A G E 2 0 1 3O N L I N E - K O N G R E S S

Your marketing benefits

9 Product & solution competence

9 Lead generation


All rates quoted in €, excl. VAT

Online Congresses – Services Partnership

Speaking Slot Agenda

Promotion & participant acquisition

IT decision makers’ platformsIT decision makers’ platforms.

and registered online seminar users

Administration & Services:

Per partner7,500 *

* with Co Marketing

Discount:

6,000

(3 to max. 5 partner)

4,000

* Co-Marketing Discount!After verifiable delivery of the personally for you designed HTML Mailing to your partners and customers, you’ll get a 20% discount.

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Events

Summits / Corporate Events www.akademie.vogel-it.com

The IT-BUSINESS Executive Summit is the summit for the IT markets top managers. High-class impulse spee-ches and discussions form the agenda for two days at an exclusive location.

Villa Kennedy, Frankfurt a. M.

vendor´s, general manager & board level

Partnership: 17,500 (max. 6 – 8 partner)

The high demand on infrastructure-flexibility and global access on data and applications in all markets opens a range of new future-proof business opportunities for the hoster and service provider market. This is the HOSTING & SERVICE PROVIDER SUMMIT 2014’s premise: Chan-ces and challenges for this target group will be dis-cussed from both a technological as well as a business oriented angle.

Villa Kennedy, Frankfurt a. M.

(ISPs), Telcos, data processing center operator, Co-locator, internal service provider of capitalized companies, as well as system vendor´s, which want to complement their business model with “Service-Providing” (VARs, ISVs, Web service provider)

Partnership*: Premium: 18,500 Light: 7,900

Ihre Marketing-Ziele:

9 Image / Brand-Awareness

9 Produkt- und Lösungskompetenz

9 Face-to-Face-Marketing

9 Direkte Abverkaufssteigerung

9 Hohe qualifizierte Reichweite

After the successful launch, the ENTERPRISE MOBILITY SUMMIT 2014 is ready for round two. The summit co-vers enterprise mobility from applications in both front and backend, device and infrastructure management to mobile data by using practical examples. The exclusive evaluation of the Enterprise Mobility Study as well as the Enterprise Mobility Award 2014 are two of the sum-mits highlights.

Decision makers from corporate users, public sector who are responsible for mobilizing business processes and/or integrating mobile workforces as well as the infrastructures’ management and decision makers from service providers who have a high solution center in the area of enterprise mobility.

Partnership*: Premium: 18,500 Light: 7,900

Prices in € plus value added tax. * Co-Marketing-Discount! You get a 10% discount on your partnership fee if you bail your VIP card contingent. This isn’t valid for workshops, roundtables and best practice lectures.

Vogel IT-Medien GmbH | August-Wessels-Str. 27 | 86156 Augsburg | Telefon 0821 2177-0 | www.vogel-it.de

You choose the channel, we provide the knowledgeIf you search for qualified expert knowledge you’ll discover quickly and unerringly all you need on our innovative media platforms. Vogel Business Media is one of the leading specialized media publishing houses and links people to markets. Choose your preferred and most effective way of the diversity of knowledge transfer in print, online or events. Make use of the trade magazines, information services, online media, mobile offers, Apps, reference books and our huge offer in services and events. Just connect yourself!

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