crowdsourcing marie-claire still – 23/04/2015. you take the good. you take the bad. you take them...
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Crowdsourcing
Marie-Claire STILL – 23/04/2015
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You take the good. You take the bad.
You take them all and then you have :
Crowdsourcing !
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PlanI. Definition
II. Vorteile des crowdsourcing
III. Nachteile des crowdsourcing
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I.Was ist
Crowdsourcing ?
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Definition
✖ Auslagerung von Aufgaben oder Projekten aus dem Unternehmen an eine Gruppe von Internetnutzern.
✖ Outsourcing + Crowd : Menschenmenge
✖ Kollaboratives Marketing-Form
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Erfunden und zum erstenmal von
Jeff Howe zitiert (2006)
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Warum Crowdsourcing ?
✖ Komplexe Problematiken lösen
✖ Ideen und Aussichtspunkte sammeln
✖ Vorschläge schätzen
✖ Großes Arbeitsvolumen erfordernden Aufgaben realisieren
✖ Die Internet-Benutzer teilnehmen lassen
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BeispieleWikipédia
- Die Internet-Benutzer benutzen, um Inhalte zu schaffen.
- Auf die Fragen der anderen Besucher antworten.
- Auf die collaborative Weise arbeiten.
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Beispiele
Mc Donald’s
- Mitmachkampagne “Mein Burger”
- Verbraucher in der Mitte des Projektes !
- 250.000 McDonald’s-Fans betroffnet
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Beispiele
www.brandsupply.de
- Video :https://www.youtube.com/watch?v=nSdy0Ej0Jh0
- Online-Marktplatz für Grafik-Design Wettbewerbe, wie Logo, Flyer oder Print Design.
- Ideal für die vom crowdsourcing interessierten Personen.
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II.Vorteile des
crowdsourcing
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Unternehmensvorteile des crowdsourcing
✖ Entwickle die Qualität und die Produktivität
✖ Die Informationsrückkehr
✖ Über ihr Zeichen sprechen lassen
✖ Wenig teuer
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Crowdsourcing nützt den Internet-Benutzern aus
✖ Der zahlreichen zu gewinnenden Preise
✖ Persönliche Erfüllung
✖ Lustig
✖ Wecke im Kampfgeist
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III.Nachteile des crowdsourcing
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Unternehmensnachteile des crowdsourcing
✖ Gewisses Risiko
✖ nicht für radikale Innovationen geeignet
✖ Internetnutzer Einblicke in die Werte des Produktes niedrig
✖ Plagiat Ideen entwickelt
✖ Internetnutzer Ausgenutztet
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✖Jedermann ! *
Wer kann zum crowdsourcing beitragen?
* Das ist keine gute Sache notgedrungen ...
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Webliographiehttp://www.gruenderszene.de/lexikon/begriffe/crowdsourcinghttp://crowdcommunity.de/mitmachkampagnen-beispiele-fuer-erfolgreiches-crowdsourcing/http://www.logo-pogo.de/was-ist-crowdsourcing-vor-und-nachteile/308http://de.wikipedia.org/wiki/Crowdsourcinghttp://www.socialnetworkstrategien.de/2009/09/12-dinge-die-man-beim-crowdsourcing-unbedingt-beachten-sollte/http://crowdcommunity.de/crowdsourcing-a-z/crowdsourcing-fur-kreative/
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Danke für Ihre Aufmerksamkei
t!✖Fragen ?