#crowdsourcing tweet book01

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#CROWDSOURCINGtweetBook01

By Kiruba Shankar and Mitchell Levy

140 Bite-Sized Ideas to Leverage the Wisdom o the Crowd

E-mail: [email protected]

20660 Stevens Creek Blvd., Suite 210Cupertino, CA 95014

Foreword by Jeffrey Hayzlett

Book Excerpt


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BOOK EXCERPT Table of Contents

Foreword by Jefrey Hayzlett

Section I: Introduction to Crowdsourcing

Section II: Crowdsourcing Examples

Section V: Motivation or Crowdsourcing

Section VIII: Criticism or CrowdsourcingAbout the Authors



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3#CROWDSOURCINGtweet

ContentsThis is the Table o Contents (TOC) rom the book or your

reerence. The eBook TOC (below) difers in page count rom

the tradebook TOC.

Foreword by Jefrey Hayzlett 13

Section I

Introduction to Crowdsourcing 15

Section II

Crowdsourcing Examples 25

Section III

Corporate Use o Crowdsourcing 39

Section IV

Leadership Enablement 53

Section V

Motivation or Crowdsourcing 61


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Section VI

Crowdsourcing is a Community Efort 69

Section VII

Diversity o Opinions 77

Section VIII

Criticism or Crowdsourcing 87

Section IX

Crowdsourcing Insights 95

Section XConclusion 107

Appendix A

Steps to Crowdsource a THiNKaha Book 115

About the Authors 117


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#CROWDSOURCINGtweet 5

As the author o two business and marketing books,a maverick marketer and ormer CMO o a Fortune 100

C-suite company, I know the power and influence social

media ollowers can bring to any product, service, orcompany. Whether you crowdsource or riendsource, thepower to wrangle that collective knowledge is amazing.

Ive rustled up some o the best eedback and inormationrom my companys ollowers to drive simple productimprovements or new products customers loved and

bought like crazy andbest o allincreasing revenue. Itsabout listening and responding in a relevant and timelyway. Youve then moved a step closer to the holy grail o

marketing: the one-to-one relationship.

Authors Shankar and Levy share a vision o crowdsourcingworth examining and exploring. #CROWDSOURCING tweet

Book01 demonstrates the benefits o collecting knowledge inbite-sized ormats on key topics in a relatively quick ashion.

Well-edited, this content provides a robust, consolidatedview o the topic at hand. The crowdsourced content within

the THiNKaha series may truly become the Clif Noteso crowdsourcing and marketing or anyone in business.

Not only do I recommend reading this book, I encourageeveryone to consider their own business experiences to

create their own book in this series.

~ Jefrey HayzlettGlobal Business Celebrity, Bestselling Author,

and Sometime Cowboy

Foreword byJeffrey Hayzlett


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Introduction to Crowdsourcing

Section I

This section handholds you through

the concept o crowdsourcing.


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1

2

Crowdsourcing is the process o

gathering interesting people andtapping their knowledge and spare

time to create something o value.

Crowdsourcing is cultivating and

establishing relationships with the

people who want to be involved and

contribute meaningully.


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3

4

The collective knowledge o theaudience is always higher than that o

any one individual (even the expert).

Crowdsourcing is an efective way to

connect the haves and the

have nots.


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5

6

Crowdsourcing is when one persongets the ball rolling and others join in

to keep it going.

Crowdsourcing means combining the

labor and creativity o the web to ofer

cost-efective and better service

to clients.


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7

8

Crowdsourcing is a neologistic

compound o crowdand outsourcing.

The crowdsourcing idea is that a large

group o people can find the solution

to a problem more accurately than a

small group o people can.


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Crowdsourcing Examples

Section II

The best way to understand the

concept o crowdsourcing is to look at

examples where it has been applied.


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16

Micro-finance is a greatexample o crowdsourcing,

by which many people loan

small amounts o money to

seed und a deserving idea.


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17

Twitter is an amazing crowdsourcing

tool available to everyone or free!

18I Linus Torvalds had decided to

create Linux on his own, he would have

ailed miserably. Ater all, he wrote

only two percent o the code!


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19Crowdsourcing works best when

there is a bigger cause as the goal.

Wikipedia is a perect example.

Apple earned a cool $1 billion rom its

App store. How?By letting developers

build most o the 140,000 apps and

sharing the profits.

20


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21Like tiny ants building a mammoth

anthill, crowdsourcing churnsthe intelligence o a group into a

knowledge powerhouse.

22Microsot Encarta, the early digital

encyclopedia, olded because it

never truly embraced the power o

contributions rom people.


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Section V: Leadership Enablement


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Motivation or Crowdsourcing

Section V

Why should someone look into

crowdsourcing? Here are some

reasons to motivate you to take it up.


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Section V: Motivation or Crowdsourcing

64

65

I you are spearheading acrowdsourcing project, always put

we beore I.

Most crowdsourced projects take time

to build momentum. Its important to

have a leader who will march orward

with the project vision.


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66Crowdsourcing automatically

breeds meritocracythe bigger your

contribution, the higher your authority!

The best person to do a job is the one

who most wants to do that job.

67


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Section VIII: Criticism or Crowdsourcing


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Criticism or Crowdsourcing

Section VIII

Not everything about crowdsourcing

is hunky dory. This section looks at

challenging the concept to reveal that

crowdsourcing doesnt necessarily

work in all situations.


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100

Lets not get carried away bycrowdsourcing. Dont turn it

into an excuse or slacking

of and expecting others to

do your work.


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101

102

Crowdsourcing is psychologically

backwards. When responsibility isdistributed, individual responsibility

goes down and people dont act.

I you agree with everything I say,

I have ailed. Thats the reason any

crowdsourced project should invite

constructive criticism.


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103

104

Crowdsourcing is cool, but or

immediate answers that actuallymake sense, my wie alwaysbeats

the Twittersphere.

Crowds tend to conorm to peer

pressure rather than doing the right

thing. Under Gandhi, this was or

good. Under Hitler, this was or evil.


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Kiruba Shankar is CEO o Business Blogging and Director o F5ive

Technologies. He is also an agriculturist at Vaksana Farms and a publisher

at Verdure Books. Prior to that, he was Associate Director at Sulekha.com.

He has 16 years o experience in the Internet space.

Kiruba is one o the ounders o The Knowledge Foundation, the group

behind successul events like BlogCamp and Proto.in, a premiere event

showcasing startups. He was on the advisory board o RangDe, a peer-to-

peer micro-lending initiative rom the ICICI Foundation. He loves teaching

and has taught at IIM Kozhikode, IIM Bangalore, IIT Madras, and AsianCollege o Journalism. He has authored technology columns in the New

Indian Express, Financial Express, and Business Standard Newspaper, as

well as the books, Wikipedia: A Beginners Guide and Copy Right and Left,

a book on Creative Commons. Kirubas next book is on couchsurfing.

As Ambassador or the TEDx program or India, Kiruba has helped guide

many TEDx events in India and has co-organized TEDxChennai. He is

a curator o http://Cerebrate.in , an international event or achievers.

A proessional podcaster, Kiruba hosts Kiruba.TV, where he interviews

achievers rom diverse fields. Businessworld Magazine ranked his blog,

Kiruba.com (http://www.Kiruba.com), as one o Indias top blogs.

Kiruba is a rowing champion and has captained the Siy Rowing Team toour consecutive M&B championship titles, a record in the 144 year history

o Madras Boat Club.

Kiruba can be reached at +91-9841597744 and [email protected].

About the Authors


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.

Mitchell Levy is the author o 12 business books and the CEO o the

independent publishing house, Happy About. Ater earning his MBA rom

the College o William and Mary, he spent 13 years working or corporations

in IT, Finance and Operations. He then spent 11 years as an entrepreneur

creating 13 companies and strategic partnerships, including Happy About in

2005. Wanting to deliver the types o services he was looking or as a service

provider, he created Happy About to make book publishing approachable.

Mitchell is also partner o the physical networking firm, CXOnetworking,and sits on the board o directors o Rainmaker Systems (NASDAQ: RMKR).

Previously, he created our executive education programs at two diferent

Silicon Valley Universities, was the conerence chair or our Comdex

conerences ocusing on business executives at medium-to-large sized

enterprises, has contributed to and written over 100 articles and given over

250 speeches on e-commerce and business, and has prognosticated and

published an annual top 10 business trends since 1998.

He is oten called upon or his strategic expertise and big picture thinking as

well as his extensive business network, particularly in Silicon Valley.

Mitchell can be reached at 408-257-3000 and [email protected].



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Getting #CROWDSOURCING tweet Book01

(http://www.happyabout.com/thinkaha/crowdsourcingtweet01.php)

#CROWDSOURCING tweet Book01 can be purchased as an eBook or

$14.95 or tradebook or $19.95 at

http://www.happyabout.com/thinkaha/crowdsourcingtweet01.php

or at other online and physical book stores.

Please contact us or quantity discounts [email protected] or to be

inormed about upcoming titles

[email protected] or phone (408-257-3000).


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