crystal hues ltd brochure

UKASQUALITY

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S E RE VV II CT EA SE R • C P • R OS MEOCI T

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into Global OpportunitiesTranslating Marketing Communications

Globalization has placed newer demands before the marketing

gurus. Those who have ridden the crest of globalization with an all-

conquering zeal will now have to drive harder to maintain their

equity. There are no short cuts. You cannot afford to keep clinging

to the strategies of the bygone era. Staring the global consumer

from neon-lit billboards is passé. The new mantra is to enter

consumers' home, their heart and their soul. And to do that, you

have to meet consumers on their home ground. You will have to use

the medium that they prefer and speak the language that they

understand.

CO

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WCompany Overview

Business Strategies are becoming increasingly culture specific. To avoid losses and

maximize returns from transnational opportunities, it is imperative to communicate

through the local sensibilities of the target audience. Crystal Hues Limited (CHL), a

global consortium, enables you to do just that.

CHL, an ISO 9001:2008 certified company, is the premier provider for integrated

marketing communication and localization services encompassing

content, creative and promotion services in India since 1989.

Creative ServicesBrochures and other Printed materials

Presentations

Website

Integrated Global CommunicationsContent Services

Creative Services

Promotion Services

Content Conceptualization:

Creative Design Development:

Widest Promotion Reach:

Integrated Global CommunicationsCrystal Hues Limited (CHL)

of-the-art technology, creativity and multicultural knowledge base. CHL makes the

communication emanating from your company, a PR and marketing tool by directly impacting

the target audience in their own language and culture.

The spectrum of services include content development in any language and expertise to deliver

such transformed content through creatively designed brochures, websites or high end

multimedia presentations. CHL ensures that your marketing communication strategy

addresses the specific sensitivities, interests and conditions of the target audience.

CHL has highly specialized domain experts to ensure that your content is better understood,

reaches the target audience with ease and achieves the desired impact.

offers cutting edge marketing communication services using state-

Content Conceptualization: understand, conceive and deliver the content that meets your expectations.

Creative Design Development: Our designers are highly experienced

communication engineers, giving the best aesthetics, hue and depth to your thoughts and help

grow your business.

Widest Promotion Reach: Our promotion specialists are experts in both On-line

(Internet) and On-field domains enabling you to reach your audience through your websites,

brochures, multimedia presentations, exhibitions, road shows, etc

CHL’s multidimensional experienced professionals

INTEG

RATED GLO

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Presentations

Website

Content ServicesContent development

Localization (Translation, adaptation) ServicesCopywriting

Desk top publishing (DTP)Transcription

SubtitlingVoice-overs

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Content development:

Publishing Localization:

Website Localization:

Content Services

Content development: content, is one of most important activity of your Advertising. The content in your

communication, be it a brochure, newsletter, product manual, website or presentations, is

the most important message that you send out. Our in-house professional content writers

and translators, along with more than 700 empaneled native translators in all the

languages of the world, have been providing high quality native translation and

localization services to more than 2,000 clients in India and over 1,000 international

organizations from Asia, Middle East, Europe and the United States of America.

Our content developers include translators, copywriters, editors, proof readers and

domain specialists in diverse industries such as telecommunication, health care,

pharmaceuticals, IT, education, manufacturing, e-learning, etc.

Crystal Hues provides high quality content development services and translation services

in all the Indian and more than 70 international languages. Executing more than 50

projects everyday with 99% on-schedule deliveries, our in-house facility ensures fast and

accurate content development and translation.

Localization and Translation Services:customization (adaptation and translation) of documents, marketing collaterals like

brochures, website and presentations for any country, especially those countries with a

different language and culture. Our localization services eliminate the language barriers

and any culturally inappropriate hues, graphics, symbols, geopolitical elements, etc.

CHL's in-house localization experts with their in-depth knowledge of culture and language

of the target audience, deliver services in the following areas:

Publishing Localization: Our domain expertise includes pre-press and

post-press technologies for localization of your printed materials, brochures, product manuals and advertisements.

Website Localization: In-house domain experts on servers, application

development and user interface reengineering ensure localization of your websites and web-based applications.

Content services, including creating and developing

Our localization services include


Presentations

Website

CO

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T SERVIC

ESContent ServicesContent developmentLocalization (Translation, adaptation) ServicesCopywritingDesk top publishing (DTP)TranscriptionSubtitlingVoice-overs

Multimedia Localization:

Software Localization:

Copywriting Services:

Desktop Publishing (DTP) Services:

Transcription Services:

Sub-titling Services:

Voice over Services:

Multimedia Localization: graphics re-engineering, editing, voice-over and subtitling professionals ensure localization of your multimedia presentations and movies.

Software Localization: Expert programmers in multiple languages, user

interface designers and developers ensure smooth localization of software applications.

Copywriting Services: CHL copywriters are expert in the art of developing content

and write-ups in the most creative way, meeting the pre-defined objectives of messaging

the target audience. With over 10 years of experience in copywriting covering various

domains and fields, CHL copywriters create attractive, easy to read copy and

comprehensive content for your brochures, manuals, websites and multimedia

presentations.

Desktop Publishing (DTP) Services: CHL’s team of graphic engineers

specializes in desktop publishing and meets all your varied needs related to publishing.

CHL accepts all file types and delivers ready-to-publish files in practically any popular

software used in publishing industry.

Transcription Services: CHL Transcription professionals convert your audio and

video speeches into text documents using latest technologies and editing tools.

Sub-titling Services: CHL professional engineers use high technologies to render

subtitles to your videos and audio visual presentations.

Voice over Services: CHL’s professional voice-artists deliver the most appropriate

native voice-overs for your advertisements, corporate presentations, computer-based-

training modules, online training, documentaries, movies, etc.

Highly qualified and experienced animation,


Presentations

Website

CRE

ATIV

E SE

RVIC

ESCreative Services

Brochures and Printed materials

Presentations

Website

Brochures and Printed materials:

Presentations:

Websites:

Designing:

Hosting:

Domain name registration:

Website applications and e-commerce solutions:

Creative Services

Brochures and Printed materials:designers along with publishing experts in CHL ensure seamless integration of the content

with brochures, multilingual catalogues, packaging designs and business documents.

Our talented team of visualizers, concept developers, copywriters and designers are well

equipped to handle all your creative demands and expectations.

Our printing facilities are maintained by a strong team of printing professionals with over

20 years of experience. The team supervises and monitors the printing process at every

stage to ensure a faultless delivery of your printed materials.

Presentations: Our multimedia engineers and graphic designers create corporate

presentations, e-brochures, e-catalogues and walkthroughs that combine convenience

with the ease of use, employing high-end digital technologies and equipments.

Websites: CHL assists you to maintain a long-term presence on the Internet amidst

growing cut-throat competition and multiple choices.

Designing: Our team of creative web designers and programmers work

with the latest tools to develop the most interactive website for you.

Hosting: CHL network engineers and hosting infrastructure offers high-end

Windows and Linux Servers resident on the Internet backbone with multiple high-speed links, delivering performance and scalability to your website.

Domain name registration: CHL experts assists you to select and register

most appropriate domain names with Internet authorities guaranteeing uninterrupted domain ownership, accessibility and security.

Website applications and e-commerce solutions: CHL engineers

empower your core business processes and improve customer service through technology-based solutions delivering faster, efficient, reliable and secure interactions on your website.

Highly skilled and creative professional


Presentations

Website

PROM

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N SERVICES

Promotion ServicesOn-Field Promotions

Events, Exhibitions, Conference Services

On-Line Promotions

On-Field Promotions:

Events, Exhibitions, Conferences Services:

Exhibition stall designing:

Fabrication of stalls:

Event management services:

Promotion ServicesCHL is unique and innovative in creating electrifying experiences for the masses on a

360-degree level. With expertise in impact generating promotions, both On-field and

On-line, the objectives are met reinforcing the brand. Our efforts are geared at ensuring

lasting impressions and establishing continued loyalty of your customers. You are assured

of a wider and focused exposure through our combined on-field and on-line promotion

services.

On-Field Promotions: facilitated by the strong in-house strength of experienced professionals working out of nine

offices in India, covering practically all the states. CHL transforms road shows and canopy

activities into a brand building exercise that accelerates the spread of information to every

potential customer targeted and actively promotes your business.

Events, Exhibitions, Conferences Services: CHL expertise in organizing

and managing events, seminars and workshops is delivered through its multitasking

personnel who ensure that the visitors, delegates and participants enjoy the experience

while meeting your stipulated objectives. The services include:

Exhibition stall designing: CHL in-house professional designers deliver

exquisite designs to ensure that your stall stands out in the crowd.

Fabrication of stalls: CHL uses latest technology for fastest fabrication of

most complex exhibition stalls.

Event management services: CHL ensures that your event is unique not

only in décor but also in visitor and delegate experience through the flawless services in logistics and venue arrangements.

CHL’s capability of providing On-Field promotion is


Presentations

Website

PRO

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On-line Promotion Service:

SEO:

SMO:

SEM:

On-line Promotion Service: develops an online marketing campaign befitting your objectives. With more than 10

years of experience and expertise in on-line promotions, CHL ensures an enhanced online

exposure and sales. CHL on-line promotion service specialization includes:

SEO: Search Engine Optimization (SEO) specialists optimize your website

based on relevant keywords to achieve higher rankings in search engines like Google, Yahoo, MSN and Bing, leading to an increased flow of visitor traffic to your website.

SMO: Social Media Optimization (SMO) services help you to market your

business through social networks like Facebook, Twitter, Linkedin, etc. to deliver greater brand awareness and interactivity with your customers. Blogs and articles are written, distributed and published on-line to further enhance brand awareness of your business.

SEM: Search Engine Marketing specialists combine the two processes of Pay-

Per-Click (PPC) and advertisement campaigns in carefully chosen relevant sites and portals to reach potential customer segments for your business.

Crystal Hues crystallizes your requirements and

Promotion ServicesOn-Field Promotions

Events, Exhibitions, Conference Services

On-Line Promotions

SEO

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EQuality Assurance - Embedded ProcessFaultless start

Handpicked specialists for every job

Efficient Execution

100% Error Free Reporting, Correction

Faultless start:

Handpicked specialists for every job:

Efficient Execution:

100% Error Free Reporting, Correction:

Quality Assurance - ProcessThe emphasis on cultural acceptance by the target audience is delivered by CHL's

country domain specialists combined with integrated services to the satisfaction of its

perfectionist clients.

Faultless start: In CHL, every project is first scrutinized and analyzed for its purpose along

with related technical information. The facilities are geared to receive projects in any file

format through email, direct transfer to our server or just plain hard copy of documents.

The project is then assigned to a domain specialist who may split the project among other

international or in-country team members to execute the different tasks to be accomplished.

After completion, the various tasks are integrated back to ensure project comprehensiveness

and consistency. This procedure includes built-in redundancies to prevent any non-

conformance of the project requirements.

Handpicked specialists for every job: CHL's super specialist (selected from a

minimum of 5 specialists) supervises each task being handled by the pool of domain

specialists. The procedures laid down conform to the best of international quality standards

and compliance is ensured through automated custom-developed project management

system.

Efficient Execution: The mandatory process of evaluation of individual projects

emphasizes a system of continuous improvement in quality and consistency in place at CHL.

The obligatory use of latest tools by the team ensures efficient, accurate and consistent results.

100% Error Free Reporting, Correction: All projects follow a “100% error free

reporting and correction” Process Flow. This is mandatory for each and every project executed

by CHL.

Embedded native in-

An Exceptional Resource BaseInternational Testimonials

EXCE

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An exceptional resource baseCHL has a capable and dedicated team of over 100 absolute professionals that ensures well-

integrated service delivery. Our team of experts has impeccable credentials with each member

having experience of over 10 years in the industry. The domain expertise include Marketing

Communication, Project Management, Linguistics, Graphic engineering, Publishing,

Multimedia, Websites and Software. CHL’s professionals have been chosen from diverse

industries such as FMCG, Hospitality, Heavy Engineering, Automotive and Pharmaceuticals.

CHL's combined strength of 300-strong associates spread across 34 cities around the world,

covering specialists in all languages along with a host of in-house domain specialists; ensure a

flawless support in providing value-based solutions. CHL’s state-of-art infrastructure and the

dedicated workforce reinforce our inherent capability of offering the services efficiently and

cost effectively.

A world-class working system and constant technology upgrading, integrated with CHL's highly

effective system-based operations, ensures efficient and accurate execution of your project on

schedule.

International Testimonials

CHL's functions and processes are based on the knowledge and expertise gained over 20

years. CHL, an ISO 9001:2008 organization, is certified by worlds leading quality auditors

DNV, UKAS. The Company works closely with major trade and industry organizations.

CHL is acknowledged as the official localizer for Indian languages by most of the leading

international localization companies based in the UK, the USA, Germany, Singapore and

Japan, which underscores the company's credentials, capabilities, infrastructure and

professionalism. CHL's expertise is used by over 3,000 national and international

organizations from diverse segments, government establishments, multinational companies,

as well as advertising and PR agencies.

The Company has also been covered in the news media for its achievements and has been a

source of reference for issues related to localization services.

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CHL's clients - Partial list of CHL's growing client-baseABN Amro Bank • Accenture • ACME Telepower • Adidas • Agreeya Solutions

• Air France • Amway • Aviva • Ayurvet • Bata • BBC • Bharti Telecom •

Bikanerwala • Birla Yamaha • BPL • BSI Management System • C Dot • Cadilla •

Candico • Canon • Clinton Foundation • Colgate • Confederation of Indian

Industry (CII) • Control & Switchgear • Dabur India • Delphi • Delvac • Eli Lilly •

Ernst & Young • Everest Industry • FCS Software Solutions • Federation of Indian

Chambers of Commerce and Industry (FICCI) • Flextronic Software System • G E •

Gas Authority of India (GAIL) • Gillette • Glaxo • Grail Research • Havell's •

Hindustan Lever (HLL) • Honda • Hughes • ICI Paints • ICICI Bank • Indian Oil

Corporation (IOC) • Infosys • ITDC • Jindals • Jubilant Organosys • KPMG • KSA •

Larsen & Toubro • LG • Maruti Udyog • Max New York Life • McCann Erickson •

Ministry of External Affairs, Government of India • Mobil Delvac • Modicare • Moser

Baer • National Book Trust • National Geographic Channel • NDTV • Nestle • NIIT

• Nokia • ONGC • Oxfam • Panasonic • Pepsi • Piaggio • Price Waterhouse

Coopers • Ranbaxy • Sage Herbals • Samsung • Schneider Electric • Shell •

Siemens • Star TV • Su-Kam Power • Text 100 • Thomas Cook • Thomson Digital •

UNDP • United Petroleum • Virgin Atlantic • VLCC • W H O • Whirlpool • Wipro •

World Bank • World Food Programme • Xerox • Zee TV

CRYSTAL HUES LIMITED

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Registered Office1001 Devika Tower, 6 Nehru Place, New Delhi – 110019 (INDIA) Tel: +91-11-46850000, 26222587 Fax: +91-11-30881599 E-mail: info@• • • crystalhues.com

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