csisg - singapore management university · customer expectations perceived overall quality customer...

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Page 1: CSISG - Singapore Management University · Customer Expectations Perceived Overall Quality Customer Loyalty Customer Complaints Customer Satisfaction CSISG Perceived ... • Pizza
Page 2: CSISG - Singapore Management University · Customer Expectations Perceived Overall Quality Customer Loyalty Customer Complaints Customer Satisfaction CSISG Perceived ... • Pizza

CustomerExpectations

PerceivedOverall Quality

CustomerLoyalty

CustomerComplaints

CustomerSatisfactionCSISG

PerceivedValue

Page 3: CSISG - Singapore Management University · Customer Expectations Perceived Overall Quality Customer Loyalty Customer Complaints Customer Satisfaction CSISG Perceived ... • Pizza
Page 4: CSISG - Singapore Management University · Customer Expectations Perceived Overall Quality Customer Loyalty Customer Complaints Customer Satisfaction CSISG Perceived ... • Pizza

Type 1 Customers Type 2 Customers Type 3 Customers

Satisfaction highly impacted by all drivers with expectations dominating

Satisfaction moderately impacted by all drivers with quality slightly dominating

Satisfaction highly impacted by quality and minimally impacted by value

•BudgetAirlines•DHL•Emirates•FedEx•M1•MeritusMandarin•NTU•NUS•NgeeAnnPoly•Qantas•RepublicPoly•SBSTransitBuses

•SBSTransitTrains•Sentosa•SIA•SilkAir•SingPost•SMRTBuses•SMRTTaxis•SMRTTrains•SMU•TemasekPoly•TravelAgencies•UPS•UniSIM•WaterTransportation

•Caltex•CathayPacific•ComfortDelGroTaxis•CommercialSchools•ExxonMobil•GrandHyatt•NanyangPoly•PacNetInternet•PizzaHut,KFC

•Shangri-La•Shell•SingaporePoly•SingNet•SingTel•StarhubISP•StarhubMobile•SwissotelTheStamford

•TheRitzCarlton•UnderwaterWorld

•Apex-Pal•Bars&Pubs•BorneoMotors•BurgerKing•ChangiAirport•CKTang•ClocksandWatches

•CoffeeBean&TeaLeaf

•ColdStorage•CrystalJade•Cycle&Carriage•Delifrance•DFS•FashionApparels•Furniture

•Isetan•Jewellery•KahMotors•McDonald’s•Metro•Mustafa•NTUCFairprice•OG•RE&S•Robinsons•ShengSiong•SPC•Starbucks•Takashimaya•TanChongMotors•TungLok•WildlifeReserves

Page 5: CSISG - Singapore Management University · Customer Expectations Perceived Overall Quality Customer Loyalty Customer Complaints Customer Satisfaction CSISG Perceived ... • Pizza
Page 6: CSISG - Singapore Management University · Customer Expectations Perceived Overall Quality Customer Loyalty Customer Complaints Customer Satisfaction CSISG Perceived ... • Pizza