1. ETHNIC IDENTIFICATION AND PERCEPTIONS OF OUT-GROUP MINORITIES A Case Study of Latino/a Students at Wesleyan University

2. Research Prompt

• Research Question:

• How does the strength of ones cultural identification influence their perception of other minority groups?

• Possible Outcomes:

• a) the stronger one's cultural identification, the more homogenous their perception of other minority groups, and the weaker their perception of group identification strength.

• b) the stronger one's cultural identification, the more heterogenous their perception of other minority groups, and the stronger their perception of group identification strength.

3. Design

• Latino/a participants divided into two groups: Primed and Unprimed

• Quantitative and Qualitative Measurement of Ethnic Identification and Out-group Minority Perception

• Leach Scale (Adapted to measure both Ethnic Identification and Out-group Perception)

• Open-Ended Questions

4. Ethnic Identification Scale (Leach, 2008) Group-Level) Self-Investment Solidarity 1. I feel a bond with [In-group]. 2. I feel solidarity with [In-group]. 3. I feel committed to [In-group]. Satisfaction 4. I am glad to be [In-group]. 5. I think that [In-group] have a lot to be proud of. 6. It is pleasant to be [In-group]. 7. Being [In-group] gives me a good feeling. Centrality 8. I often think about the fact that I am [In-group]. 9. The fact that I am [In-group] is an important part of myidentity. 10. Being [In-group] is an important part of how I seemyself. (Group-Level) Self-Definition Individual Self-Stereotyping 11. I have a lot in common with the average [In-group]person. 12. I am similar to the average [In-group] person. In-Group Homogeneity 13. [In-group] people have a lot in common with each other. 14. [In-group] people are very similar to each other.

5. Open-Ended Questions

• What do you perceive as some of the motivations for group involvement in other students?

• What are some important aspects of your self-identity?

• How involved do you perceive yourself as being in campus life/groups?

• How involved do you think the Hispanic/Latino community is in campus life?

6. Open-Ended Questions (Cont.)

• How involved do you think other minorities are in campus groups/campus life?

• What do you think is the most important aspect of ethnic/cultural identity?

• What do you think is the most important aspect of being Hispanic/Latino?

7. Design: Priming Order

• Ethnic background information

• Short answer Qs on minority group perception/motivation

• Leach Scale For Latino/a Group

• Leach Scale For Other Groups

• Demographic Info

• Short answer Qs on minority group perception/motivation

• Leach Scale (Without Latino/a group)

• Ethnic background information

• Leach Scale For Latino/a Group

• Demographic Info

• Primed Participants Survey

• Unprimed Participants Survey

8.

• Analysis and Interpretation

Survey Results

9. Priming Results

• Error of Low Power: Small sample size n=14

• Despite this, the prime caused a significant trend across some Leach identification subscales.

• An effect on Solidarity, Centrality, and Individual Self-Stereotyping

• Implications: Subscales most central to perceptions of in-and out-groups

10. Histogram of Subscale Results

11. Perceptions of European-Americans

• Prime showed significant trend, likely to be statistically significant with higher n.

• European-Americans were viewed as more distinct after Latino/as were primed to their own identity.

• Implications: European-Americans as majority group

12. Histogram of European-Americans

13. Perceptions of Asian-Americans

• Prime showed no effect/significant trend on perceptions of Asian-Americans.

• More interestingly, the prime often showed the reverse effect in statistical analysis.

• Implications: Asian-Americans as other minority group.

14. Histogram of Asian-Americans

15. Perceptions of African-Americans

• Severe absence of data

• Participants reticent to answer Leach (graded-scale) questions about African-Americans on campus.

• At the same time, Latino/as overwhelmingly rated African-Americans as most similar to their own group compared to Asian-Americans and European-Americans.

16. Histogram of Similarity Measures

17. Conclusions

• Prime showed significant trend across solidarity, centrality, and individual self-stereotyping.

• Perceptions of different out-group minorities vary as a result of ethnic identification priming.

• Latino/as felt most similar to the African-American community, yet showed reticence to rate them on the Leach (2008) graded scale measures.