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Culture and Heritage Culture and Heritage for Social and Economic for Social and Economic Development Development Budget: $3,260,000 Duration: (2008 – 2010)

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Page 1: Culture and Heritage for Social and Economic …portal.unesco.org/en/files/44701/123857695911Media...Public and private electronic media are regulated in detail, with six amendments

Culture and Heritage Culture and Heritage for Social and Economic for Social and Economic

DevelopmentDevelopment

Budget: $3,260,000

Duration: (2008 – 2010)

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Implementing AgenciesImplementing Agencies

UNESCO Office in Venice BRESCEUNESCO Office in Venice BRESCEUNDP UNDP –– AlbaniaAlbania

Under the guidance of the UN Resident Under the guidance of the UN Resident CoordinatorCoordinator

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Implementing partnersImplementing partners

Ministry of Culture, Tourism, Youth and SportsMinistry of Culture, Tourism, Youth and SportsMinistry of Foreign AffairsMinistry of Foreign AffairsMinistry of EducationMinistry of EducationNational History MuseumNational History MuseumInstitute of Monuments of CultureInstitute of Monuments of CultureNational Tourism AgencyNational Tourism AgencyNational Film ArchiveNational Film ArchiveLocal governmentsLocal governmentsUniversities Universities NGONGO--ss

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The Goal of the Joint The Goal of the Joint ProgrammeProgramme

GGoaloal::To boost AlbaniaTo boost Albania’’s development potential by linking culture s development potential by linking culture and heritage to social and economic developmentand heritage to social and economic development

JP CHSED Programme:JP CHSED Programme:supports the efforts of the Government of Albania in harnessing supports the efforts of the Government of Albania in harnessing the the potential of Albaniapotential of Albania’’s cultural heritage to:s cultural heritage to:

Strengthen the countryStrengthen the country’’s national identity,s national identity,Create economic opportunities for poor and rural communities, Create economic opportunities for poor and rural communities, Enhance investment, andEnhance investment, andImprove the countryImprove the country’’s image in Europe and beyond. s image in Europe and beyond.

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AlbaniaAlbania’’s Culture and Heritages Culture and HeritageThree UNESCO World Heritage SitesThree UNESCO World Heritage Sites

ButrintiButrintiGjirokastraGjirokastra and and BeratiBeratiIsoIso-- polyphony polyphony -- Intangible heritageIntangible heritage

A rich intangible heritage A rich intangible heritage IsoIso--Polyphony and other singing traditionsPolyphony and other singing traditionsdistinctive textile designs, distinctive textile designs, Distinctive social and family rituals Distinctive social and family rituals

A rich and varied cultural history that has evolved over nearly A rich and varied cultural history that has evolved over nearly three three millennia. Exemplary intermillennia. Exemplary inter--faith cultural relations. faith cultural relations.

Mosques, Muslim quarters, Mosques, Muslim quarters, Christian churches and monasteries, Christian churches and monasteries, BektashiBektashi TekeTeke, , Byzantine walls, Byzantine walls,

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Joint Joint ProgrammeProgramme OutcomesOutcomesA transparent and accountable government, developing and A transparent and accountable government, developing and implementing effective national policies on culture and cultureimplementing effective national policies on culture and culture--related related issues. issues. An environment which ensures peopleAn environment which ensures people’’s access to cultural heritage and s access to cultural heritage and participation in cultural heritage decisionparticipation in cultural heritage decision--making at the local, regional making at the local, regional and national levels. and national levels. Increased capacities to manage, preserve and present cultural heIncreased capacities to manage, preserve and present cultural heritage ritage and cultural industries in an efficient, transparent, accountabland cultural industries in an efficient, transparent, accountable and e and equitable manner. equitable manner. An increased role of cultural heritage in social and economic An increased role of cultural heritage in social and economic opportunities and in engaging community participation in regionaopportunities and in engaging community participation in regional and l and local development strategies. local development strategies. An increased awareness of AlbaniaAn increased awareness of Albania’’s cultural heritage internationally as s cultural heritage internationally as a means to promote cultural understanding and religious toleranca means to promote cultural understanding and religious tolerance, e, among others through contributing to the National Strategy of thamong others through contributing to the National Strategy of the e Alliance of Civilization.Alliance of Civilization.

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Main Areas of Support/interventionMain Areas of Support/intervention

National History MuseumNational History MuseumArcheological parksArcheological parksUNESCO Conventions UNESCO Conventions

Safeguarding the Intangible Cultural Heritage,2003Safeguarding the Intangible Cultural Heritage,2003Protection & Promotion of the Diversity of Cultural Protection & Promotion of the Diversity of Cultural Expressions,2005Expressions,2005

Arts and CraftsArts and CraftsEducation and TrainingEducation and TrainingAlliance of CivilizationsAlliance of CivilizationsCultural DiplomacyCultural Diplomacy

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Joint Joint ProgrammeProgramme ResultsResults

National History Museum will be transformed into a modern culturNational History Museum will be transformed into a modern cultural al institutioninstitutionThe visitors experience in the two UNESCO World Heritage Sites (The visitors experience in the two UNESCO World Heritage Sites (GjirokastraGjirokastra--BeratiBerati) will be improved) will be improvedThe National Strategy on Cultural Tourism will be designedThe National Strategy on Cultural Tourism will be designedMAMA--level program will be establishedlevel program will be established60 owners of historic buildings will receive support in planning60 owners of historic buildings will receive support in planning restoration restoration and new usages of their propertiesand new usages of their properties60 employees of cultural heritage sites will be trained in conse60 employees of cultural heritage sites will be trained in conservation rvation practice, security and visitor managementpractice, security and visitor management20 cultural heritage management professionals will be trained on20 cultural heritage management professionals will be trained on heritage heritage management, conservation, and protection management, conservation, and protection 25 tour guides at cultural sites will receive trainings25 tour guides at cultural sites will receive trainingsUp to 3,000 Albanian cinematographic productions will be digitalUp to 3,000 Albanian cinematographic productions will be digitalized and ized and made accessible to the publicmade accessible to the public30 artists and artisans will receive trainings on product develo30 artists and artisans will receive trainings on product development, pment, business planning and marketingbusiness planning and marketing4 Albanian Cultural Centres abroad will be supported 4 Albanian Cultural Centres abroad will be supported

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Joint Joint ProgrammeProgramme ImplementationImplementation

UNDP Albania UNESCO Office in Venice

JP Coordinator

PMC

UNDP Project Manager UNESCO National Project Officer UNESCO Antenna Office Tirana

Project Assistant JP Driver

National & International Consultants for UNDP activities

National & International Consultants for UNESCO activities

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Features of CHSED Joint Features of CHSED Joint ProgrammeProgramme

One Leadership; One Leadership; One One ProgrammeProgrammeOne Budget sourceOne Budget sourceOne OfficeOne Office

While,While,

Complimentary expertise/competenciesComplimentary expertise/competenciesComplimentary componentsComplimentary componentsComplementary backgroundsComplementary backgrounds

ANDAND

Value added outcomes (donors)Value added outcomes (donors)Value added benefits (Value added benefits (BenefitiariesBenefitiaries))Reduced human and financial costs/efforts (cost effective)Reduced human and financial costs/efforts (cost effective)

AlsoAlsoBetter UN image (implementing agencies)Better UN image (implementing agencies)

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Observations Observations ……. thus far. thus far

Harmonization of procedures takes time and Harmonization of procedures takes time and effortseffortsInstitutional procedures should be strictly Institutional procedures should be strictly followed followed Interpersonal skills are highly importantInterpersonal skills are highly importantA better institutional communication among the A better institutional communication among the Government and the UN Government and the UN (agencies)(agencies)

Systemic approaches more easily to taken and Systemic approaches more easily to taken and coordinatedcoordinatedGovernmental priorities better metGovernmental priorities better met

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THANK YOU THANK YOU

FOR FOR

YOUR ATTENTION!YOUR ATTENTION!

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Media sector analysis in Media sector analysis in AlbaniaAlbania

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Media regulationMedia regulation

Print media legislationPrint media legislationLaw on the press comprises only a Law on the press comprises only a general statement.general statement.A more detailed regulation of print media A more detailed regulation of print media has been discussed several times. has been discussed several times. However, the lack of regulation has However, the lack of regulation has triumphed over too much regulation.triumphed over too much regulation.

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Media regulationMedia regulationLaw on public and private radio and TVLaw on public and private radio and TV

Public and private electronic media are regulated in detail, Public and private electronic media are regulated in detail, with six amendments in 10 years. The law also covers digital with six amendments in 10 years. The law also covers digital broadcasting.broadcasting.National Council of Radio and Television is the regulatory National Council of Radio and Television is the regulatory body, which oversees implementation of the law.body, which oversees implementation of the law.Steering Council of RTSH is the highest ruling body of the Steering Council of RTSH is the highest ruling body of the public broadcaster. public broadcaster. Both these bodies underwent a change of formula in 2006, Both these bodies underwent a change of formula in 2006, raising discussions on their vulnerability to politics, and theiraising discussions on their vulnerability to politics, and their r professionalism. professionalism. The legal amendments changed the The legal amendments changed the composition formula of the regulatory authorities from composition formula of the regulatory authorities from balanced political representation to a more professional balanced political representation to a more professional representation.representation.

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Media regulationMedia regulationLibel and defamation lawsLibel and defamation laws

Provisions on libel and defamation are presentProvisions on libel and defamation are present both in both in the Penal and Civil Codes.the Penal and Civil Codes.Criminal defamation collides with the jurisprudence of Criminal defamation collides with the jurisprudence of the ECHR:the ECHR:

-- Penal Code provides special protection to public Penal Code provides special protection to public officials.officials.

-- PPublic officials who are defamed against need not ublic officials who are defamed against need not litigate their case; prosecution service will do so in their litigate their case; prosecution service will do so in their stead.stead.Although Civil Code redress has prevailed, court Although Civil Code redress has prevailed, court performance does not guarantee fair treatment and performance does not guarantee fair treatment and upholding of freedom of expressionupholding of freedom of expression..

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Media regulationMedia regulationLibel and defamation lawsLibel and defamation laws

Draft laws aiming to decriminalize libel and defamation Draft laws aiming to decriminalize libel and defamation have been presented to Parliament in the last years. have been presented to Parliament in the last years. Amendments for civil provisions on defamation seek to Amendments for civil provisions on defamation seek to establish a statue of limitations, a casual link between establish a statue of limitations, a casual link between the contested action or statement and the perceived the contested action or statement and the perceived damage to reputation, as well as introduce a mechanism damage to reputation, as well as introduce a mechanism that ensures proportionality of compensation to the that ensures proportionality of compensation to the damage suffered. damage suffered. Even though both government and Members of Even though both government and Members of Parliament have expressed their support for these Parliament have expressed their support for these changes, the bill has yet to pass in the Parliament.changes, the bill has yet to pass in the Parliament.

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Media regulationMedia regulationAccess to informationAccess to information

The right to access to information is upheld in the The right to access to information is upheld in the constitution and in the law for access to official constitution and in the law for access to official documents, limited by other laws that specify documents, limited by other laws that specify ““classifiedclassified””information and protect personal data. Amendments to information and protect personal data. Amendments to adjust timelines and other modalities have been adjust timelines and other modalities have been presented to the parliament.presented to the parliament.There is a stark discrepancy between the high standards There is a stark discrepancy between the high standards of the FOIA and its actual implementation. of the FOIA and its actual implementation. Low awareness on lawLow awareness on law’’s implementation among the s implementation among the public and among the public administration has not public and among the public administration has not contributed to a more frequent usage of this law and contributed to a more frequent usage of this law and right.right.

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Print media landscapePrint media landscapeThe Albanian media has expanded from a The Albanian media has expanded from a mainly party media in 1990 to a swelling market mainly party media in 1990 to a swelling market of print publications.of print publications.There are no accurate data on this array of There are no accurate data on this array of publications and their performance in the publications and their performance in the market, in view of the lack of obligations for market, in view of the lack of obligations for these publications to register or submit any these publications to register or submit any information in this regard. information in this regard. At present the total number of media outlets in At present the total number of media outlets in Albania is more than 250, including 26 daily Albania is more than 250, including 26 daily newspapers.newspapers.

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Print media landscapePrint media landscapeFrom the political point of view the press spectrum in From the political point of view the press spectrum in Albania may be considered complete from the left to Albania may be considered complete from the left to the right.the right.However, However, the circulation of all these dailies together the circulation of all these dailies together does not exceed that of the first opposition paper in does not exceed that of the first opposition paper in 1991. At present, the overall circulation of the 26 1991. At present, the overall circulation of the 26 dailies is believed not to exceed the 100,000 copies. dailies is believed not to exceed the 100,000 copies. Distribution infrastructure is weak and reaches only Distribution infrastructure is weak and reaches only cities, while subscription is insignificant.cities, while subscription is insignificant.Mounting competition from television should have Mounting competition from television should have led to a more consolidated market, but this has yet led to a more consolidated market, but this has yet to happen.to happen.

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RadioRadioAt the moment there are 46 local stations, two At the moment there are 46 local stations, two national commercial radios and the public radio with national commercial radios and the public radio with its four regional radio branches.its four regional radio branches.Although radios had a quick start when they first Although radios had a quick start when they first emerged, they were soon overshadowed by the emerged, they were soon overshadowed by the development of commercial television. development of commercial television. Radio broadcasting has never assumed the Radio broadcasting has never assumed the seriousness and professional development that seriousness and professional development that some television stations have reached in the some television stations have reached in the country. Most of the broadcasting time is devoted to country. Most of the broadcasting time is devoted to music and entertaining programs.music and entertaining programs.

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TelevisionTelevisionThe present picture of the television market in The present picture of the television market in Albania, and its evolution in recent years, is Albania, and its evolution in recent years, is remarkable.remarkable. ((68 local TV stations, 44 cable TV 68 local TV stations, 44 cable TV stations, 2 commercial national televisions and a stations, 2 commercial national televisions and a satellite commercial one, apart from the public satellite commercial one, apart from the public television, broadcasting in one national channel.)television, broadcasting in one national channel.)The lack of systematic and scientific audience The lack of systematic and scientific audience research makes it difficult to assess the market research makes it difficult to assess the market shares of broadcasters operating in Albania. It also shares of broadcasters operating in Albania. It also remains difficult to assess their coverage through remains difficult to assess their coverage through number of inhabitants that receive the signal. number of inhabitants that receive the signal. However, the public broadcaster, covers 80 per cent However, the public broadcaster, covers 80 per cent of the countryof the country’’s territorys territory..

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TelevisionTelevisionCommercial televisionCommercial television sector has experienced a late, but speedy, sector has experienced a late, but speedy, growth, characterized by lawlessness and chaos in its start, whegrowth, characterized by lawlessness and chaos in its start, when n regulation was absent. Even after regulation was established, thregulation was absent. Even after regulation was established, the e regulatory body has not always been able to fully establish its regulatory body has not always been able to fully establish its authority over the electronic media, though it has achieved someauthority over the electronic media, though it has achieved somesignificant successes.significant successes.The importance of commercial television has grown over the yearsThe importance of commercial television has grown over the years. . Several commercial televisions in Tirana have benefited from hugSeveral commercial televisions in Tirana have benefited from huge e investments and have become popular and important in the eyes ofinvestments and have become popular and important in the eyes ofthe public. However, very few of the outlets have not yet managethe public. However, very few of the outlets have not yet managed to d to become selfbecome self--sustaining, and advertising revenue accounts for a sustaining, and advertising revenue accounts for a small percentage of their income, a situation that indicates small percentage of their income, a situation that indicates AlbaniaAlbania’’s television market is still far from being viable and s television market is still far from being viable and independent.independent.

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Public broadcasterPublic broadcasterThe main problems related to the transition of TVSH from a The main problems related to the transition of TVSH from a statestate--owned television into a public one has been political owned television into a public one has been political influence and weak editorial independence. influence and weak editorial independence. From the fall of From the fall of communism until the present day, RTSH has not communism until the present day, RTSH has not succeeded in establishing and respecting precise succeeded in establishing and respecting precise editorial standards that guarantee satisfactory editorial editorial standards that guarantee satisfactory editorial independenceindependence. . There has been substantial pressure from the political There has been substantial pressure from the political establishment, in particular from the government.establishment, in particular from the government. RTSH itself RTSH itself has been unable to withstand political pressure. has been unable to withstand political pressure. The election of the RTSH General Director has largely been The election of the RTSH General Director has largely been considered a political affair by the media community.considered a political affair by the media community. Political Political influence on TVSH is especially visible when there is a influence on TVSH is especially visible when there is a change of power, which is almost invariably followed by change of power, which is almost invariably followed by change of government and staff.change of government and staff.

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Public broadcasterPublic broadcasterRTSH has received more than half of its budget from the RTSH has received more than half of its budget from the State over the years. While this practice is necessary to State over the years. While this practice is necessary to fulfill public service mission, such dependence makes fulfill public service mission, such dependence makes this body very sensitive to government policy, and it also this body very sensitive to government policy, and it also discourages RTSH from taking the initiative to reform discourages RTSH from taking the initiative to reform itself into a true public broadcaster. itself into a true public broadcaster. The poor programming has caused a drop in the The poor programming has caused a drop in the influence of TVSH, which has been eclipsed by the influence of TVSH, which has been eclipsed by the speedy development of the commercial television sector. speedy development of the commercial television sector. There have been recent attempts to renew programming There have been recent attempts to renew programming in TVSH, but public broadcaster has to catch up with the in TVSH, but public broadcaster has to catch up with the gap created through the years with commercial TVs.gap created through the years with commercial TVs.

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Local mediaLocal mediaMajority of newspapers, radios, and TV stations are focused Majority of newspapers, radios, and TV stations are focused in the capital. Local media outlets emerged, but their in the capital. Local media outlets emerged, but their development has been far from smooth. development has been far from smooth. Over the years, a significant decrease of the number of local Over the years, a significant decrease of the number of local newspapers was noticed, which could not resist the market newspapers was noticed, which could not resist the market demands.demands. MMost local newspapers are not published on a ost local newspapers are not published on a regular basis. Electronic media boom marks the beginning of regular basis. Electronic media boom marks the beginning of the decline of the local print media.the decline of the local print media.Local media in Albania has not been consolidated yet. Local media in Albania has not been consolidated yet. Financial resources remain unsurpassable for local media, Financial resources remain unsurpassable for local media, while competition with national media is increasingly more while competition with national media is increasingly more difficult.difficult.Many media have also found it hard to adapt to the local Many media have also found it hard to adapt to the local angle.angle.

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DigitalizationDigitalizationExisting operating platform was on the market four Existing operating platform was on the market four years before the law was approved. Lawyears before the law was approved. Law’’s s implementation is still pending.implementation is still pending.Strategy for digitalization is drafted and is being Strategy for digitalization is drafted and is being presented/discussed with main stakeholders.presented/discussed with main stakeholders.2012 is the proposed date for digital switchover.2012 is the proposed date for digital switchover.Main challenges:Main challenges:-- fair and transparent distribution of licenses;fair and transparent distribution of licenses;-- RTSHRTSH’’ss role and opportunities in this process;role and opportunities in this process;-- Consumer protection and economic feasibility for Consumer protection and economic feasibility for analogue switchanalogue switch--off.off.

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Media marketMedia marketWhile print media and TV stations keep growing in numbers and While print media and TV stations keep growing in numbers and arguably in quality, there is still no way of knowing the real marguably in quality, there is still no way of knowing the real market arket share of each media outlet, as there is still no systematic and share of each media outlet, as there is still no systematic and credible research on the media market. As a result, the practicecredible research on the media market. As a result, the practice of of advertising is questionable and unclear. Hence, the sustainabiliadvertising is questionable and unclear. Hence, the sustainability of ty of media outlets becomes even more dubiousmedia outlets becomes even more dubiousThe lack of detailed legal provisions regarding the allocation oThe lack of detailed legal provisions regarding the allocation of state f state advertising has made it easier for the government to trade advertising has made it easier for the government to trade purchases of advertising for favourable coverage.purchases of advertising for favourable coverage.A 2006 government decision channels state ads and notifications A 2006 government decision channels state ads and notifications to to an official bulletin instead of distributing it to the media. Hoan official bulletin instead of distributing it to the media. However, wever, the criteria are not entirely clear and do not allow for a clearthe criteria are not entirely clear and do not allow for a clear cut with cut with state ads for the media. Hence, economic dependence can still state ads for the media. Hence, economic dependence can still affect editorial policies.affect editorial policies.

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Media transparencyMedia transparencyTransparency of media funding, remains an Transparency of media funding, remains an unresolved issue, and a muchunresolved issue, and a much--debated onedebated one..Media owners have a business background.Media owners have a business background.The large number of newspapers and television The large number of newspapers and television stations in Albania owes its existence mainly to stations in Albania owes its existence mainly to funding by parallel businesses, while there is a lack funding by parallel businesses, while there is a lack of transparency on these funding resources.of transparency on these funding resources.Consequently, transparency about media Consequently, transparency about media ownerowner--ship, activity, and their influence on the public ship, activity, and their influence on the public remain key needs for the development of media remain key needs for the development of media pluralism and especially for its independence. pluralism and especially for its independence.

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Media independenceMedia independenceIndependence of editorial policy is protected by the Independence of editorial policy is protected by the broadcasting law, but there are no specific conditions or broadcasting law, but there are no specific conditions or mechanisms for protecting this independence.mechanisms for protecting this independence.Quality journalism is difficult to achieve when journalists Quality journalism is difficult to achieve when journalists themselves are very often deprived of their rights. (Most themselves are very often deprived of their rights. (Most journalists work without contracts.)journalists work without contracts.)Lack of tradition and weak activity of journalistsLack of tradition and weak activity of journalists’’associations and of a trade union has not furthered associations and of a trade union has not furthered journalistsjournalists’’ rights. rights. SelfSelf--censorship is not foreign to Albanian media scene, censorship is not foreign to Albanian media scene, which makes it difficult to develop investigative which makes it difficult to develop investigative journalism and strengthen media independence.journalism and strengthen media independence.

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Freedom of expressionFreedom of expressionFree press constitutes perhaps the clearest achievement of Free press constitutes perhaps the clearest achievement of young Albanian democracy. Media role in Albanian life has young Albanian democracy. Media role in Albanian life has become progressively more powerful and media has increasingly become progressively more powerful and media has increasingly been acting as a watchdog on the government. been acting as a watchdog on the government. However, the intermingling of powerful business, political, and However, the intermingling of powerful business, political, and media interests strongly affects the development of independent media interests strongly affects the development of independent and objective media. The media face and objective media. The media face ““capitalistic trends and capitalistic trends and financial pressurefinancial pressure”” like distribution, transparency of funding, like distribution, transparency of funding, ownership, labor relations, and corruption in media. ownership, labor relations, and corruption in media. Albanian media can be defined more as an extension of politics, Albanian media can be defined more as an extension of politics, rather than a representative of public opinion. Also, it is morerather than a representative of public opinion. Also, it is more part part of certain businesses and less of a mouthpiece for the interestsof certain businesses and less of a mouthpiece for the interestsof public opinion. Albanian media can be described as free, but of public opinion. Albanian media can be described as free, but not independent, or as pluralistic, but not independent.not independent, or as pluralistic, but not independent.

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1 April, 20091 April, 2009 AlbaniaAlbania-- One UN ProgrammeOne UN Programme 11

“Delivering as One”

Communicating jointly

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1 April, 20091 April, 2009 AlbaniaAlbania-- One UN ProgrammeOne UN Programme 22

COMMUNICATIONS TEAM

UN Communications Team- established in 2008, working together combining expertise of

communications staff from all agencies including non-resident ones.

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1 April, 20091 April, 2009 AlbaniaAlbania-- One UN ProgrammeOne UN Programme 33

WHY WORK TOGETHERWHY WORK TOGETHER??Need for a stronger UN Voice to strengthen our advocacy roleBuilding upon experience of joint UN agencies in organizing joint advocacy/ public information activities.Look for added value in communications work by: identifying opportunities for collaborationFor increased visibility of UN’s work.

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1 April, 20091 April, 2009 AlbaniaAlbania-- One UN ProgrammeOne UN Programme 44

COMMUNICATIONS STRATEGYCOMMUNICATIONS STRATEGYInternal and external Purpose:Promote One UN programme in Albania by speaking as one Spread information and awareness around One UN programme and its contribution to Albania’s national prioritiesSpread information and raise awareness of United Nations ReformCommunicate the impact of the One UN programme for beneficiariesPromote partnerships around One UN programmeCommunicate the fact that “One UN” is not about agencies loosing their mandates, but just working together in a more strategic mannerBrand ”One UN “programme

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1 April, 20091 April, 2009 AlbaniaAlbania-- One UN ProgrammeOne UN Programme 55

HappeningsHappenings

New UN website and intranetNew UN website and intranetBranded UNBranded UNMedia needs assessment exercise to inform media Media needs assessment exercise to inform media development programmedevelopment programmeJoint Calendar of eventsJoint Calendar of eventsExtensive media coverage of the One UN programmeExtensive media coverage of the One UN programme

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Media Development ProjectMedia Development Project Strengthening professional skills of Albanian Strengthening professional skills of Albanian

Journalist in a globalized world.Journalist in a globalized world.

Working journalists, students of journalism, Working journalists, students of journalism, spokespersons of diverse public services and civil spokespersons of diverse public services and civil society organizations as well as other society organizations as well as other communication actors. communication actors.

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Media Development ProjectMedia Development ProjectOutcomes:Outcomes:

A sustainable network of Albanian journalists aware A sustainable network of Albanian journalists aware of their rights and obligations, unrelenting in of their rights and obligations, unrelenting in observing professional, proobserving professional, pro--democracy and prodemocracy and pro--development norms in their daily work.development norms in their daily work.InputsInputs: Imparting journalists and communicators the : Imparting journalists and communicators the knowledge of fundamental issues that ensure knowledge of fundamental issues that ensure genuine freedom of the press based on the principles genuine freedom of the press based on the principles of independence, fairness, incorruptibility and of independence, fairness, incorruptibility and investigation.investigation.Providing practical training based on the basics of Providing practical training based on the basics of independent journalism that strengthens the rule of independent journalism that strengthens the rule of law and supports sustainable development.law and supports sustainable development.

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Coming upComing up

Media development projectMedia development projectJoint UN advocacy on two issuesJoint UN advocacy on two issues——( Capacity ( Capacity building for EU integration and road safety)building for EU integration and road safety)Extensive media coverage of the joint programmeExtensive media coverage of the joint programmeRevitalization of UN Press ClubRevitalization of UN Press Club